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Ghana Telecom Services Market Size and Analysis by Service Revenue, Penetration, Subscription, ARPU's (Mobile and Fixed Services by Segments and Technology), Competitive Landscape and Forecast, 2022-2027

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  • 38 Pages
  • March 2023
  • Region: Ghana
  • GlobalData
  • ID: 5765833
'Ghana Telecom Services Market Size and Analysis by Service Revenue, Penetration, Subscription, ARPU's (Mobile and Fixed Services by Segments and Technology), Competitive Landscape and Forecast, 2022-2027'is a new Country Intelligence Report by Globaldata, provides an executive-level overview of the telecommunications market in Ghana today, with detailed forecasts of key indicators up to 2027. Published annually, the report provides detailed analysis of the near-term opportunities, competitive dynamics, and evolution of demand by service type and technology/platform across the fixed telephony, broadband, and mobile, as well as a review of key regulatory trends.

Total telecom service revenue in Ghana will grow at a five-year CAGR of 3.1% over 2022-2027, primarily driven by revenue growth in mobile data and fixed broadband segments. Mobile data service revenue will grow at a CAGR of 7.1%, across 2022-2027. This growth will be driven by increasing mobile Internet subscriptions, growing consumption of mobile data services, increasing adoption of 4G services and projected growth in 5G service adoption, and increasing mobile data ARPU over the forecast period. Fixed broadband revenue will increase at a CAGR of 10.5%, supported by increasing broadband penetration, on the back of investments in broadband expansion by operators and the government.

The Country Intelligence Report provides in-depth analysis of the following:

  • Demographic and macroeconomic context in Ghana.
  • The regulatory environment and trends: a review of the regulatory setting and agenda for the next 18-24 months as well as relevant developments pertaining to spectrum licensing, national broadband plans, tariff regulation, and more.
  • Telecom services market outlook: analysis as well as historical figures and forecasts of service revenue from the fixed telephony, broadband, mobile voice, and mobile data markets.
  • The competitive landscape: an examination of the positioning of leading players in the telecom services market as well as subscription market shares across segments.
  • Company snapshots: analysis of the financial position of leading service providers in the telecommunications markets.
  • Underlying assumptions behind our published base-case forecasts, as well as potential market developments that would alter, either positively or negatively, our base-case outlook.


  • Total telecom service revenue in Ghana will grow at a five-year CAGR of 3.1% over 2022-2027.
  • Mobile services revenue will account for 93.5% share of the total service revenue in 2027, driven by increase in mobile Internet subscriptions and growing consumption of mobile data services.
  • MTN Ghana will remain the leading mobile operator in terms of mobile subscriptions for 2022, followed by Vodafone Ghana and AirtelTigo Ghana.

Reasons to Buy

  • This Country Intelligence Report offers a thorough, forward-looking analysis of Ghana’s telecommunications markets, service providers and key opportunities in a concise format to help executives build proactive and profitable growth strategies.
  • Accompanying Globaldata’s Forecast products, the report examines the assumptions and drivers behind ongoing and upcoming trends in Ghana’s mobile communications, fixed telephony, broadband markets, including the evolution of service provider market shares.
  • With more than 20 charts and tables, the report is designed for an executive-level audience, boasting presentation quality.
  • The report provides an easily digestible market assessment for decision-makers built around in-depth information gathered from local market players, which enables executives to quickly get up to speed with the current and emerging trends in Ghana’s telecommunications markets.
  • The broad perspective of the report coupled with comprehensive, actionable detail will help operators, equipment vendors and other telecom industry players succeed in the challenging telecommunications market in Ghana.

Table of Contents

  • Market highlights
  • Key takeaways, telecom services revenue outlook, revenue CAGR by service type, 2022 service penetration
  • Demographic, macroeconomic, and regulatory context
  • Population, nominal GDP, PPP-adjusted GDP per capita, real GDP growth, consumer price inflation, exchange rates
  • Regulatory context
  • Regulatory highlights,
  • Rural Telephony and Digital Inclusion Projects, Smart City Projects
  • Telecom market outlook
  • Total telecom services revenue by category, 2021-2027
  • Evolution of total telecom services revenue, 2021-2027
  • Mobile services market
  • Mobile service penetration and subscription trends
  • Mobile subscription and user penetration, 2021-2027
  • Total mobile subscriptions, 2021-2027
  • Device adoption trends
  • Mobile subscriptions by device type, 2021-2027
  • Handset subscriptions by type, 2021-2027
  • Payment types and technology trends
  • Mobile subscriptions by payment type
  • Mobile subscriptions by technology generation, 2021-2027
  • Churn and usage trends
  • Churn, voice usage, data usage
  • Market share trends
  • Subscription market shares, 2022
  • Pre-/postpaid market shares, 2022
  • MVNO subscription market share, 2022
  • Service revenue trends
  • Total mobile services revenue by service, 2021-2027
  • Mobile services ARPU by payment type, 2021-2027
  • Fixed services market
  • Fixed service penetration and subscription trends
  • Voice telephony and fixed broadband penetration, 2021-2027
  • Total voice telephony and fixed broadband access lines, 2021-2027
  • Fixed service revenue trends
  • Total fixed service revenue by service category, 2021-2027
  • Fixed services ARPU by service category, 2021-2027
  • Competitive landscape and company snapshots
  • Product portfolios and positioning, market share overview
  • Company snapshots (MTN Ghana, Vodafone Ghana, and AirtelTigo Ghana)
  • Additional resources
  • Baseline forecast assumptions
  • Data tables
  • Glossary
  • Research methodology
  • Country Intelligence Report coverage
  • About the Publisher

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • MTN Ghana
  • Vodafone Ghana
  • AirtelTigo Ghana
  • Glo Ghana