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Consumer Need States and Mindful Mindsets Across Fmcg

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  • 53 Pages
  • October 2022
  • Region: Global
  • Euromonitor International
  • ID: 5767193
As we move into a more atomised world of diverging lifestyle patterns, fragmenting use occasions and blurring categories, consumers are increasingly primed to focus on the desired outcome or intention of their consumption, with nuance and mindfulness, and are beginning their purchase and consumption journeys working back from this point. Need states frameworks give brand owners a powerful means of segmenting and targeting this modern consumer behaviour.

The analyst's Consumer Need States and Mindful Mindsets Across Fmcg Global report is designed specifically for current and potential stakeholders in the emerging legal cannabis market. It seeks to provide an in-depth overview of the size and scope of the global cannabis environment, examining the historic and future market trends. Delving into the forces shaping the emerging legal industry including regulatory momentum, dynamics of current illicit consumption, changing consumer behaviour and corporate activity, the report identifies opportunities and challenges across medical, adult-use cannabis and CBD. Forecasts in the reports are available to 2027.

Product coverage:

Adult-Use Cannabis, CBD, Medical Cannabis.

Data coverage:

market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Cannabis market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

  • Introduction
  • Background and context
  • Defining and mapping need states
  • Formulating for functionality
  • Challenges in need state positioning
  • Sizing need states
  • Need states across Fmcg