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India Ayurvedic Products Market Report by Product Type, Organized/Unorganized, and Region 2024-2032

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    Report

  • 116 Pages
  • April 2024
  • Region: India
  • IMARC Group
  • ID: 5768969
The Indian ayurvedic products market size reached INR 748.5 Billion in 2023. Looking forward, the market is projected to reach INR 3,207.6 Billion by 2032, exhibiting a growth rate (CAGR) of 17.55% during 2023-2032. The increasing prevalence of medical disorders, rising health consciousness among consumers, and the easy availability of ayurvedic products through online and offline distribution channels represent some of the key factors driving the market.

Ayurvedic products refer to traditional herbal and natural products based on the traditional Indian system of medicine. They include herbal supplements, teas, oils, and powders made from natural ingredients, such as herbs, spices, roots, and fruits. They promote health and overall well-being by restoring balance to the body and mind and are used to treat various health concerns, such as digestive issues, stress, sleep problems, and skin problems. As they are made from natural ingredients, they have fewer side effects than pharmaceutical drugs and synthetic chemicals. At present, key market players are introducing ayurvedic products according to individual needs and constituent types in India.

India Ayurvedic Products Market Trends

Rising health concerns due to the side effects of western drugs and the growing awareness about the benefits of natural and organic medicines represent one of the key factors bolstering the market growth in India. In addition, the increasing popularity of ayurvedic products as a safe and healthy alternative to synthetic chemicals and pharmaceuticals is propelling the market growth in the country. Apart from this, the easy availability of ayurvedic products through online and offline distribution channels, coupled with the increasing affordability and easy accessibility of products across both urban and rural regions of the country are fueling the market growth.

Moreover, the Government of India (GOI) is undertaking favorable initiatives to support the ayurvedic product industry. For this, the government is organizing exhibitions, trade fairs, and roadshows for the promotion of ayurveda. The government is also investing in different programs to increase the visibility, acceptability, and usage of ayurvedic products in the health system. This, along with the increasing investments in various research and development (R&D) activities for developing new formulations, improving manufacturing processes, and incorporating modern technology into ayurvedic product development is creating a favorable market outlook.

Besides this, various strategies to globalize and promote ayurveda with the health system and the increasing number of visitors coming to India to seek ayurvedic treatments and products are offering lucrative growth opportunities to ayurvedic product manufacturers. Other factors, such as changing dietary patterns, increasing prevalence of lifestyle diseases, such as diabetes, obesity, and hypertension, and various incentives and subsidies provided to drug manufacturers and entrepreneurs, are projected to stimulate the growth of the in the country.

Key Market Segmentation

This report provides an analysis of the key trends in each sub-segment of the India ayurvedic products market report, along with forecasts at the country and regional level from 2024-2032. The report has categorized the market based on product type and organized/unorganized.

Product Type Insights:

  • Healthcare Products
  • Ayurvedic Nutraceuticals and Dietary Supplements
  • Ayurvedic Medicines
  • Personal Care Products
  • Skin Care
  • Oral Care
  • Hair Care and Fragrances
The report has provided a detailed breakup and analysis of the India ayurvedic products market based on the product type. This includes healthcare products (ayurvedic nutraceuticals and dietary supplements and ayurvedic medicines) and personal care products (skin care, oral care, and hair care and fragrances). According to the report, healthcare products represented the largest segment.

Organized/Unorganized Insights:

  • Organized
  • Unorganized
The report has provided a detailed breakup and analysis of the India ayurvedic products market based on the organized/unorganized. This includes organized and unorganized. According to the report, organized represented the largest segment.

Regional Insights:

  • North India
  • East India
  • West and Central India
  • South India
The report has also provided a comprehensive analysis of all the major regional markets, which include North India, West and Central India, South India, and East India. According to the report, North India was the largest market for India ayurvedic products. Some of the factors driving the North India ayurvedic products market included inflating disposable incomes levels, expanding e-commerce sector, improving supply chain, etc.

Competitive Landscape

The report has also provided a comprehensive analysis of the competitive landscape in the India ayurvedic products market. Competitive analysis such as market structure, market share by key players, player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. Some of the companies covered include Dabur India Ltd., Patanjali Ayurved Limited, The Himalaya Drug Company, Vicco Laboratories, Charak Pharma Pvt. Ltd., Hamdard Laboratories, Forest Essentials, Emami Ltd., Shree Baidyanath Ayurved Bhawan Pvt. Ltd., Kerala Ayurveda Ltd., and Amrutanjan Healthcare Limited, etc.

Key Questions Answered in This Report

1. What was the size of the Indian ayurvedic products market in 2023?
2. What is the expected growth rate of the Indian ayurvedic products market during 2024-2032?
3. What are the key factors driving the Indian ayurvedic products market?
4. What has been the impact of COVID-19 on the Indian ayurvedic products market?
5. What is the breakup of the Indian ayurvedic products market based on the product type?
6. What is the breakup of the Indian ayurvedic products market based on the organized/unorganized?
7. What are the key regions in the Indian ayurvedic products market?
8. Who are the key players/companies in the Indian ayurvedic products market?

Table of Contents

1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 India Ayurvedic Products Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Breakup by Products Type
5.5 Market Breakup by Organized/Unorganized
5.6 Market Breakup by Region
5.7 Market Forecast
5.8 SWOT Analysis
5.8.1 Overview
5.8.2 Strengths
5.8.3 Weaknesses
5.8.4 Opportunities
5.8.5 Threats
5.9 Value Chain Analysis
5.10 Porters Five Forces Analysis
5.10.1 Overview
5.10.2 Bargaining Power of Buyers
5.10.3 Bargaining Power of Suppliers
5.10.4 Degree of Competition
5.10.5 Threat of New Entrants
5.10.6 Threat of Substitutes
5.11 PESTEL Analysis
5.11.1 Political
5.11.2 Economic
5.11.3 Social
5.11.4 Legal
5.11.5 Environmental
5.11.6 Technological
5.12 Price Analysis
5.12.1 Price Indicators
5.12.2 Price Structure
5.12.3 Margin Analysis
6 Market Breakup by Product Type
6.1 Healthcare Products
6.1.1 Market Trends
6.1.2 Market Breakup by Type
6.1.2.1 Ayurvedic Nutraceuticals and Dietary Supplements
6.1.2.1.1 Market Trends
6.1.2.1.2 Market Forecast
6.1.2.2 Ayurvedic Medicines
6.1.2.2.1 Market Trends
6.1.2.2.2 Market Forecast
6.1.3 Market Forecast
6.2 Personal Care Products
6.2.1 Market Trends
6.2.2 Market Breakup by Type
6.2.2.1 Skin Care
6.2.2.1.1 Market Trends
6.2.2.1.2 Market Forecast
6.2.2.2 Oral Care
6.2.2.2.1 Market Trends
6.2.2.2.2 Market Forecast
6.2.2.3 Hair Care and Fragrances
6.2.2.3.1 Market Trends
6.2.2.3.2 Market Forecast
6.2.3 Market Forecast
7 Market Breakup by Organized/Unorganized
7.1 Organized
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Unorganized
7.2.1 Market Trends
7.2.2 Market Forecast
8 Market Breakup by Region
8.1 North India
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 West and Central India
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 South India
8.3.1 Market Trends
8.3.2 Market Forecast
8.4 East India
8.4.1 Market Trends
8.4.2 Market Forecast
9 Imports and Exports10 Government Regulations11 Strategic Recommendations
12 Competitive Landscape
12.1 Market Structure
12.2 Key Players
12.3 Profiles of Key Players
12.3.1 Dabur India Ltd.
12.3.2 Patanjali Ayurved Limited
12.3.3 The Himalaya Drug Company
12.3.4 Vicco Laboratories
12.3.5 Charak Pharma Pvt. Ltd.
12.3.6 Hamdard Laboratories
12.3.7 Forest Essentials
12.3.8 Emami Ltd.
12.3.9 Shree Baidyanath Ayurved Bhawan Pvt. Ltd.
12.3.10 Kerala Ayurveda Ltd.
12.3.11 Amrutanjan Healthcare Limited
List of Figures
Figure 1: India: Ayurvedic Products Market: Major Drivers and Challenges
Figure 2: India: Ayurvedic Products Market: Sales Value (in Billion INR), 2018-2023
Figure 3: India: Ayurvedic Products Market: Breakup by Products Type (in %), 2023
Figure 4: India: Ayurvedic Products Market: Breakup by Organized/Unorganized (in %), 2023
Figure 5: India: Ayurvedic Products Market: Breakup by Region (in %), 2023
Figure 6: India: Ayurvedic Products Market Forecast: Sales Value (in Billion INR), 2024-2032
Figure 7: India: Ayurvedic Products Industry: SWOT Analysis
Figure 8: India: Ayurvedic Products Industry: Value Chain Analysis
Figure 9: India: Ayurvedic Products Industry: Porter’s Five Forces Analysis
Figure 10: India: Ayurvedic Products Industry: PESTEL Analysis
Figure 11: India: Ayurvedic Products (Healthcare Products) Market: Sales Value (in Million INR), 2018 & 2023
Figure 12: India: Ayurvedic Products (Healthcare Products) Market Forecast: Sales Value (in Million INR), 2024-2032
Figure 13: India: Ayurvedic Products (Personal Care Products) Market: Sales Value (in Million INR), 2018 & 2023
Figure 14: India: Ayurvedic Products (Personal Care Products) Market Forecast: Sales Value (in Million INR), 2024-2032
Figure 15: India: Ayurvedic Healthcare Products (Ayurvedic Nutraceuticals and Dietary Supplements) Market: Sales Value (in Million INR), 2018 & 2023
Figure 16: India: Ayurvedic Healthcare Products (Ayurvedic Nutraceuticals and Dietary Supplements) Market Forecast: Sales Value (in Million INR), 2024-2032
Figure 17: India: Ayurvedic Healthcare Products (Ayurvedic Medicines) Market: Sales Value (in Million INR), 2018 & 2023
Figure 18: India: Ayurvedic Healthcare Products (Ayurvedic Medicines) Market Forecast: Sales Value (in Million INR), 2024-2032
Figure 19: India: Ayurvedic Personal Care Products (Skin Care) Market: Sales Value (in Million INR), 2018 & 2023
Figure 20: India: Ayurvedic Personal Care Products (Skin Care) Market Forecast: Sales Value (in Million INR), 2024-2032
Figure 21: India: Ayurvedic Personal Care Products (Oral Care) Market: Sales Value (in Million INR), 2018 & 2023
Figure 22: India: Ayurvedic Personal Care Products (Oral Care) Market Forecast: Sales Value (in Million INR), 2024-2032
Figure 23: India: Ayurvedic Personal Care Products (Hair Care and Fragrances) Market: Sales Value (in Million INR), 2018 & 2023
Figure 24: India: Ayurvedic Personal Care Products (Hair Care and Fragrances) Market Forecast: Sales Value (in Million INR), 2024-2032
Figure 25: India: Ayurvedic Products (Organized) Market: Sales Value (in Million INR), 2018 & 2023
Figure 26: India: Ayurvedic Products (Organized) Market Forecast: Sales Value (in Million INR), 2024-2032
Figure 27: India: Ayurvedic Products (Unorganized) Market: Sales Value (in Million INR), 2018 & 2023
Figure 28: India: Ayurvedic Products (Unorganized) Market Forecast: Sales Value (in Million INR), 2024-2032
Figure 29: North India: Ayurvedic Products Market: Sales Value (in Million INR), 2018 & 2023
Figure 30: North India: Ayurvedic Products Market Forecast: Sales Value (in Million INR), 2024-2032
Figure 31: West and Central India: Ayurvedic Products Market: Sales Value (in Million INR), 2018 & 2023
Figure 32: West and Central India: Ayurvedic Products Market Forecast: Sales Value (in Million INR), 2024-2032
Figure 33: South India: Ayurvedic Products Market: Sales Value (in Million INR), 2018 & 2023
Figure 34: South India: Ayurvedic Products Market Forecast: Sales Value (in Million INR), 2024-2032
Figure 35: East India: Ayurvedic Products Market: Sales Value (in Million INR), 2018 & 2023
Figure 36: East India: Ayurvedic Products Market Forecast: Sales Value (in Million INR), 2024-2032
List of Tables
Table 1: India: Ayurvedic Products Market: Key Industry Highlights, 2023 and 2032
Table 2: India: Ayurvedic Products Market Forecast: Breakup by Products Type (in Million INR), 2024-2032
Table 3: India: Ayurvedic Products Market Forecast: Breakup by Organized/Unorganized (in Million INR), 2024-2032
Table 4: India: Ayurvedic Products Market Forecast: Breakup by Region (in Million INR), 2024-2032
Table 5: India: Ayurvedic Products Market: Competitive Structure
Table 6: India: Ayurvedic Products Market: Key Players

Companies Mentioned

  • Dabur India Ltd.
  • Patanjali Ayurved Limited
  • The Himalaya Drug Company
  • Vicco Laboratories
  • Charak Pharma Pvt. Ltd.
  • Hamdard Laboratories
  • Forest Essentials
  • Emami Ltd.
  • Shree Baidyanath Ayurved Bhawan Pvt. Ltd.
  • Kerala Ayurveda Ltd.
  • Amrutanjan Healthcare Limited

Methodology

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Table Information