Ayurvedic Toothpaste Market Report 2025

The ayurvedic toothpaste market size has grown rapidly in recent years. It will grow from $1.11 billion in 2024 to $1.29 billion in 2025 at a compound annual growth rate (CAGR) of 15.5%. The growth during the historic period can be attributed to the rise in health consciousness, increased demand for natural products, greater awareness about oral hygiene, a growing eco-conscious consumer base, and the expanded availability of Ayurvedic products.

The ayurvedic toothpaste market size is expected to see rapid growth in the next few years. It will grow to $2.27 billion in 2029 at a compound annual growth rate (CAGR) of 19.4%. The growth during the forecast period can be attributed to rising disposable income, increasing demand for sustainable products, the growth of online retail, an expanding urban population, heightened awareness of preventive healthcare, a focus on personal care, and the adoption of Ayurvedic and herbal wellness trends. Key trends during this period include collaborations with wellness influencers, personalized oral care, plant-based formulations, digital marketing strategies, premium product offerings, and a shift toward chemical-free alternatives.

The increasing prevalence of oral diseases is expected to drive the growth of the ayurvedic toothpaste market. Oral diseases affect various parts of the mouth, including the teeth, gums, and tongue, often leading to pain, discomfort, and potential health complications. These conditions are commonly caused by poor oral hygiene, as improper brushing and flossing allow plaque and bacteria to accumulate, resulting in tooth decay, gum swelling, and other oral issues. Ayurvedic toothpaste helps manage oral diseases by using natural herbs and medicinal ingredients with antibacterial, anti-inflammatory, and healing properties. These ingredients help reduce plaque, strengthen gums, and improve overall oral health. For example, in November 2024, the World Health Organization estimated that oral diseases affect approximately 3.5 billion people globally. Additionally, in February 2024, the British Dental Association reported that more than 12 million adults in England have inadequate access to dental care. As a result, the increasing prevalence of oral diseases is driving the growth of the ayurvedic toothpaste market.

Companies operating in the ayurvedic toothpaste market are focusing on developing innovative products that feature prestigious seals of acceptance to build consumer trust, ensure product efficacy, and meet safety and effectiveness standards. A seal of acceptance is granted by recognized dental, health, or regulatory organizations to products that meet specific criteria. For example, in November 2024, Dabur Red Paste became the first Ayurvedic toothpaste brand in India to receive the prestigious Seal of Acceptance from the Indian Dental Association (IDA). This recognition emphasizes the brand's commitment to providing safe and effective oral care solutions. Dabur Red Paste combines 13 powerful Ayurvedic ingredients, offering a holistic approach to oral health by eliminating bacteria, viruses, and fungi, thus reducing the risk of oral infections.

In September 2023, Emami Ltd., an India-based company specializing in healthcare products, acquired a 26% stake in Axiom Ayurveda Pvt Ltd. for an undisclosed amount. With this acquisition, Emami Ltd. aimed to strengthen its presence in the Ayurvedic and herbal healthcare segment by leveraging Axiom Ayurveda’s expertise and product portfolio. Axiom Ayurveda Pvt Ltd. is an Indian company that manufactures ayurvedic toothpaste.

Major players in the ayurvedic toothpaste market are Colgate-Palmolive Company, Amway Corporation, The Hain Celestial Group Inc., Dabur India Ltd., Patanjali Ayurved Ltd., Himalaya Global Holdings Ltd., Sunrider International, Biotique, Auromere Inc., Vicco Laboratories, Charak Pharma Pvt. Ltd., Zandu Realty Ltd., Ayuveer, Herbodaya, Baidyanath, Khadi Natural, Edinora, Arogya Formulations (P) Ltd., Hindustan Unilever Limited, Sri Sri Tattva.

Asia-Pacific was the largest region in the ayurvedic toothpaste market in 2024. North America is expected to be the fastest-growing region in the forecast period. The regions covered in this report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the ayurvedic toothpaste market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Ayurvedic toothpaste is a natural oral care product made from traditional Ayurvedic ingredients known for their medicinal properties. It is free from synthetic chemicals, artificial flavors, and fluoride, making it a preferred choice for consumers seeking herbal and holistic dental solutions. These toothpastes aim to promote overall oral health by preventing cavities, strengthening gums, and providing long-lasting freshness through herbal extracts.

The main types of ayurvedic toothpaste include paste, cream, gel, and powdered forms. Paste is a thick, semi-solid formulation that provides a smooth texture for easy application and effective cleaning. Various ingredients such as neem, mint, basil, spice extracts, meswak, and others are used in different formulations, which can be herbal, organic, or natural. These products cater to a wide range of consumer age groups, including children, adults, and seniors, and are distributed through various channels such as general stores, hypermarkets and supermarkets, pharmacy stores, online retail, and other outlets.

The ayurvedic toothpaste market research report is one of a series of new reports that provides ayurvedic toothpaste market statistics, including ayurvedic toothpaste industry global market size, regional shares, competitors with an ayurvedic toothpaste market share, detailed ayurvedic toothpaste market segments, market trends and opportunities, and any further data you may need to thrive in the ayurvedic toothpaste industry. This ayurvedic toothpaste market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The ayurvedic toothpaste market consists of sales of herbal extract-based toothpaste, charcoal-infused toothpaste, gum care toothpaste, whitening ayurvedic toothpaste, and sensitivity relief toothpaste. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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