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The Future of FMCG & Retail: How AI is Reshaping the Industry and Creating New Business Models (2023)

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  • 84 Pages
  • April 2023
  • Region: Global
  • ResearchFarm Ltd
  • ID: 5769797

Discover how AI is revolutionizing the retail industry with our comprehensive report. From chatbots to inventory management and personalization to fraud detection, this report covers it all. Get insights into the latest developments in AI and case examples from major players like Amazon, Walmart, and Coca-Cola. This original research and expert insight will help you understand the challenges and potential of AI in retail.

Find out what human skills are required to navigate this revolution and stay ahead of the curve. Whether you're a retailer, FMCG manufacturer, a marketer, or just interested in the future of retail, this report is a mustread.

Overall, this report provides a comprehensive analysis of the impact of AI on the retail industry, its potential growth prospects, and the investment opportunities available to stakeholders. It highlights the various applications of AI in retail, and how it is transforming the industry.

Features & Benefits

  • In-depth coverage of AI applications in the retail industry, with case examples from major players like Amazon, Walmart, and Coca-Cola
  • Insights into the latest developments in AI, including OpenAI's GPT-4 and Google's Bard chatbot
  • Discussion of the challenges and potential of AI in retail, with a focus on issues like fraud detection and personalization
  • Analysis of the human skills required for the AI revolution, including prompt engineering and data analysis
  • This report highlights the numerous benefits of AI in retail and provides valuable recommendations for retailers looking to adopt AI-based solutions.

Key Questions Answered

  • How is AI changing the retail industry?
  • What are the benefits of adopting AI in retail operations, what are the disadvantages?
  • How can AI improve customer experiences and loyalty?
  • How do AI-powered solutions for inventory management, pricing optimization, and supply chain operations work in practice?
  • How can AI help retailers improve efficiency and reduce costs?
  • How does Amazon use AI, how is it affected by it?
  • How does Instacart use Chat GPT, what is Carrefour’s approach?
  • How do the FMCG giants get a foothold in the new game in town? What is Unilever’s unique approach?
  • What will happen to Google search and its ads business? What will happen to SEO as we know it today?
  • Will there be job losses or massive productivity gains or is the AI topic too hyped up to be able to deliver on its promise?

Table of Contents

Executive Summary
The Shortest Introduction
  • What is a Generative Pretrained Transformer?
  • What is an LLM?
Latest Developments
  • OpenAI New Model Gpt-4 is More Creative
  • Tackling But Not Fixing Hallucinations
  • The Improvements of Gpt 4 Vs ChatGPT
  • Openai is Now a Fully Closed Company
  • Google's Bard Chatbot Launches in Us and UK
  • Google's Bard and Deepmind to Collaborate
How to Use Generative AI in a Retail Context
  • Chatbots - Customer Service, Search, Checkout
  • Market Research, Inventory Management, Fulfillment
  • Setting Prices - Dynamic Alignment
  • Personalisation, Marketing Content Creation
  • Fraud Detection
Case Examples: Retail and AGI
  • Amazon: the Most Important Player in the AI Eco-System (AWS)
  • AWS Partners With Hugging Face
  • AGI to Drive a Boom in Cloud Services
  • Integrate AGI With Amazon
  • Alexa and ChatGPT?
  • How 3Ps Use ChatGPT on Amazon, E-Books
  • ChatGPT on Amazon
  • Walmart Ai: Text to Shop, GPT-3
  • Shopify Magic, Based on ChatGPT
  • Carrefour: ChatGPT Creating Videos
  • Instacart and ChatGPT, Recipe Builder
  • Instacart and ChatGPT, Shopping Lists
ChatGPT and FMCG
  • Inventory Optimization and Supply Chain Management
  • Route Optimization, Quality Control
  • New Product Development
Case Examples: FMCG and AGI
  • Coca-Cola and ChatGPT
  • Unilever ChatGPT - How to Scale Up the UX
  • Unilever ChatGPT: Mass Personalisation
  • Nestlé and AI
  • Gm & Microsoft Develop a ChatGPT Virtual Assistant for Cars
Advertising and Marketing
  • Bing AI Ads in Early Pitch to Advertisers
  • Wpp and Its Chat Gpt Clone
  • Meta and AI
  • Meta and AI - A/B Testing to Infinity
  • What Will Happen to Search?
  • Will AI Replace Google/Search?
  • And What is Google's Reply?
  • The Costs of AI Queries Versus Standard Google Costs
  • Potential Reputational Damage
  • Microsoft Limits Bing Chat to Five Replies
When It All Goes Wrong…
  • AI Challenges - Job Losses?
  • Data Quality, Technical Expertise, Cost
  • Organisational Challenges, Ethics and Shopper Acceptance
  • Hallucinations & Other Issues
  • Experimentation Phase
  • A Day in Court
  • Unintended Consequences
What Human Skills Are Required for the AI Revolution?
  • How to Become a Prompt Engineer
  • Outlook and Recommendations

Companies Mentioned

  • OpenAI
  • Amazon
  • Meta
  • Walmart
  • Unilever
  • Coca-Cola
  • Carrefour
  • Alphabet
  • WPP
  • Instacart
  • Nestlé
  • Shopify
  • GM
  • Microsoft
  • IKEA
  • Nike
  • Hugging Face
  • Shein


Thought provoking analysis combined with actionable recommendations based on best practice, real-life case examples provide clients with key deliverables that are heavily focused on solutions offering strategic insight, innovation and impact assessments of major trends from within the sector and beyond.

Based on the publisher's deep understanding of the EU’s retail markets, long established professional expertise and experience in the sector the solutions are always pragmatic, comprehensive, creative, reliable and implementable.

The publisher's core offer comprises a dedicated report service, on site client presentations as well as ethnographic consumer research delivered in video format and a dedicated store pictures library for benchmarking purposes.