Visualisation and 3D Rendering Market Growth Analysis - Forecast Trends and Outlook (2025-2034)

The global visualisation and 3D rendering market reached a value of nearly USD 3.28 Billion in 2024. Looking forward, the market is projected to grow at a CAGR of 22.10% during the forecast period of 2025-2034 and is expected to reach a value of USD 24.16 Billion by 2034.

Rapid Adoption of Visualisation and 3D Rendering in the Real Estate Industry to Aid the Market Growth

Based on end use, the real estate segment accounts for the leading share in the visualisation and 3D rendering industry. The market within the segment has been aided by the growing demand for visualisation and 3D rendering tools by architects and real estate professionals to showcase the property remotely or give potential clients an idea about the layout of a property in progress. The rising popularity of virtual property tours, especially amidst the COVID-19 pandemic in 2020 further aided the market growth.

The media and entertainment segment also accounts for a significant share in the visualisation and 3D rendering industry, as the media and entertainment industry has been booming for a while now. Moreover, the market for digital special effects is growing in Latin America, the Asia-Pacific, Northern Europe, and the United States. This is evident from the growth of the 3D cinema screens around the world. Furthermore, the gaming industry, which involves a huge amount of visualisation and 3D rendering, is expanding at a considerable rate. In addition, the advent of 3D technologies such as auto-stereoscopy that allows viewing of 3D images without the use of glasses is driving the expansion of 3D technology to mobile devices as well, thus, aiding the industry growth.

North America to Provide Enhanced Growth Opportunities to the Visualisation and 3D Rendering Industry

Region-wise, North America is expected to witness a robust growth over the forecast period and hold the largest share of the market by 2026. The extensive presence of vendors providing 3D rendering software, services, and GPU in the United States is contributing to the regional market growth. Moreover, the major players are launching 3D software suites. For example, in April 2019, Autodesk introduced a new type of 3D software package, 3ds Max 2020 with advanced content creation and design visualisation toolset. This advanced toolset enables professionals to create high-quality 3D animations and models in a short amount of time. Such developments are expected to further aid the market growth in the region.

Visualisation and 3D Rendering: Market Segmentation

3D visualisation is a combination of technical and artistic skills and is used to display products that are yet to be released, or is used at conferences or during presentations. This technique is often used by industries, right from the food industry to high-end technology companies. 3D rendering is the last and most critical step of 3D visualisation. The 2D images produced from the model are actually how the product looks when imaged. With the use of 3D rendering software, the environmental scene is controlled to make the image more realistic.

By component, the market is divided into:

• Software
• Services

Among these, the software segment is further bifurcated based on type into on-premises and cloud.

Based on type, the industry can be segmented into:

• Plug-In
• Stand-Alone

The market is divided based on application into:

• Marketing and Advertising
• Research and Training
• Gaming
• Videography
• Cartoon
• Architectural and Visualisation
• Others

On the basis of end use, the industry can be bifurcated into:

• Real Estate
• Utilities
• Media and Entertainment
• Academics
• Healthcare and Life Science
• Others

Market breakup by region:

• North America
• Europe
• Asia-Pacific
• Latin America
• Middle East and Africa

Increasing Demand for Photorealistic Visualisation of Real-Estate Projects to Bolster the Growth of the Visualisation and 3D Rendering Industry

The visualisation and 3D rendering industry is seeing a robust growth due to the increasing adoption of 3D modelling by real estate businesses. 3D modelling allows customers and stakeholders to visualise the interior and exterior features of an upcoming construction project. 3D rendering provides a medium for architects and design engineers to communicate their ideas related to the construction project in a more photorealistic way. Hence, the real-estate industry is expected to provide market with immense growth opportunities.

Over the forecast period, the rapidly growing consumption of digital media and the increasing popularity of online gaming are expected to be the key drivers for the market.

Key Industry Players in the Global Visualisation and 3D Rendering Market

The report gives a detailed analysis of the following key players in the global visualisation and 3D rendering market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:

• Adobe Inc.
• Autodesk Inc.
• Blender Institute B.V.
• Chaos Group
• Christie Digital Systems USA Inc.
• Others

The comprehensive report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis.

Visualisation and 3D Rendering Market Report Snapshots

Visualisation and 3D Rendering Companies