This report explores how brands can tap into five key trends: Easy & Affordable, Health & Wellness, Sustainability & Ethics, Individualism & Expression, and Digitalization.
Many consumers are now buying fewer health and beauty products to save money in light of the cost-of-living crisis, highlighting a need for brands to deeply resonate with consumers and tap into relevant trends to capture their attention.
Many consumers are now buying fewer health and beauty products to save money in light of the cost-of-living crisis, highlighting a need for brands to deeply resonate with consumers and tap into relevant trends to capture their attention.
Scope
- Over a third of global consumers pay very high attention to the ingredients used in their beauty and grooming products.
- Almost two thirds of global consumers are extremely or quite concerned about their personal financial situation.
- Almost a quarter of Gen Z consumers are staying loyal to the beauty & grooming brands they usually buy, but are either buying fewer products or smaller packs.
Reasons to Buy
- Understand the relevant consumer trends and attitudes that are driving innovation to tap into what is really impacting the industry.
- Access valuable strategic take-outs to help direct future decision-making and inform new product development.
Table of Contents
1. Industry overview2. Top trends in health and beauty
- Trend #1: Easy & Affordable
- Trend #2: Health & Wellness
- Trend #3: Sustainability & Ethics
- Trend #4: Individualism & Expression
- Trend #5: Digitalization
4. Appendix
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Procter & Gamble
