+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

Health and Beauty Market Analysis by Top Trends (Easy and Affordable, Health and Wellness, Sustainability and Ethics, Individualism and Expression and Digitalization)

  • PDF Icon


  • 33 Pages
  • March 2023
  • Region: Global
  • GlobalData
  • ID: 5775572
This report explores how brands can tap into five key trends: Easy & Affordable, Health & Wellness, Sustainability & Ethics, Individualism & Expression, and Digitalization.

Many consumers are now buying fewer health and beauty products to save money in light of the cost-of-living crisis, highlighting a need for brands to deeply resonate with consumers and tap into relevant trends to capture their attention.


  • Over a third of global consumers pay very high attention to the ingredients used in their beauty and grooming products.
  • Almost two thirds of global consumers are extremely or quite concerned about their personal financial situation.
  • Almost a quarter of Gen Z consumers are staying loyal to the beauty & grooming brands they usually buy, but are either buying fewer products or smaller packs.

Reasons to Buy

  • Understand the relevant consumer trends and attitudes that are driving innovation to tap into what is really impacting the industry.
  • Access valuable strategic take-outs to help direct future decision-making and inform new product development.

Table of Contents

1. Industry overview
2. Top trends in health and beauty
  • Trend #1: Easy & Affordable
  • Trend #2: Health & Wellness
  • Trend #3: Sustainability & Ethics
  • Trend #4: Individualism & Expression
  • Trend #5: Digitalization
3. Take-outs
4. Appendix

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Procter & Gamble