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Social Media Global Market Report 2024

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    Report

  • 300 Pages
  • February 2024
  • Region: Global
  • The Business Research Company
  • ID: 5781298

Quick Summary:

In an age of digital interconnectivity, the surge in the utilization of social media globally is an ever-evolving trend that cannot be ignored. With advancements in technology and shifts in consumer behavior, businesses must be prepared to engage and interact with their audiences through various social media platforms. The knowledge gained from this comprehensive social media market research report allows senior executives to gain a deep understanding of the social media industry as a whole.

The social media market is evolving at a rapid pace and is presently populated by various sectors, such as retail and wholesale, transportation manufacturing, food and beverages, and others. This report not only delivers a complete perspective of the current and future scenarios in the industry, but provides highly-detailed analysis of market trends and opportunities. The information encapsulated in this report is instrumental in aiding businesses in crafting proactive strategies, thus driving growth and sustaining competitive advantage. Investing in this report ensures you stay informed and ahead of the curve in the global social media landscape.

The social media market size has grown rapidly in recent years. It will grow from $219.06 billion in 2023 to $251.45 billion in 2024 at a compound annual growth rate (CAGR) of 14.8%. The growth in the historical period can be credited to the penetration of the internet, the adoption of smartphones, connectivity through social platforms, a culture of sharing content, and the acceptance of visual content.

The social media market size is expected to see rapid growth in the next few years. It will grow to $413.16 billion in 2028 at a compound annual growth rate (CAGR) of 13.2%. The growth anticipated in the forecast period can be ascribed to the integration of e-commerce, the prevalence of augmented reality (AR) and virtual reality (VR), the emphasis on privacy and security measures, the dominance of short-form videos, and the effectiveness of influencer marketing. Major trends expected in the forecast period encompass the dominance of short-form videos, the growth of ephemeral content, the surge in social commerce, the emergence of audio-based platforms, and an increased focus on privacy.

The social media market is expected to be driven by the increasing penetration of mobile devices, tablets, and other electronics, coupled with a rise in data consumption. The growing sales of internet-accessible electronic devices, such as smartphones and tablets, contribute to an increase in the time spent on social media platforms. For example, as of November 2022, the International Telecommunication Union reported that 73% of individuals aged 10 and above own a mobile phone, which is a seven-percentage-point increase compared to the percentage of people using the Internet in 2022. This surge in smartphone usage is anticipated to boost internet usage, thereby propelling the social media market.

The growth of internet usage is expected to be a key factor driving the social media market in the coming years. The Internet serves as the underlying infrastructure for the entire social media ecosystem, enabling users to communicate, connect, share, and engage across various platforms. As of November 2022, the International Telecommunication Union reported that the Internet was used by 5.3 billion individuals, constituting 66% of the world's population. This represents a 6.1% improvement compared to 2021, marking an increase of 5.1% in 2020–2021. Hence, the rising trend in internet usage is a significant driver for the social media market.

The outbreak of the COVID-19 pandemic acted as a significant restraint on some segments of the social media market in 2020 due to disruptions caused by global lockdowns. However, certain segments of the media market were unaffected or even benefited from the situation, transmitting content remotely through digital channels. The impact of the pandemic is considered a "black swan event," and it is expected that the social media market will recover over the forecast period, as the disruptions were not related to ongoing or fundamental weaknesses in the market or the global economy.

Social media companies are leveraging their platforms for electronic commerce of goods and services to boost revenues. This trend is driven by the increasing adoption of e-commerce and online shopping among consumers, fueled by the expanding reach of the internet and smartphone penetration. For example, as of August 2023, the U.S. Census Bureau reported that retail e-commerce sales in the second quarter of 2023 reached $269.5 billion, marking a 7.7% increase over the second quarter of 2022. Social media platforms play a crucial role by enabling targeted advertising based on consumers' social behaviors, geographic locations, and demographics. Instagram, a photo and video-sharing social networking service, has incorporated a 'shopping' tab into its app's 'Explore' page. Survey data from Instagram for Business in 2022 revealed that 44% of users shop on Instagram weekly using features such as the Shop tag. Other social media platforms such as Snapchat and Twitter have also integrated shopping advertisements, facilitating direct purchases within their platforms.

In December 2021, Twitter Inc., a U.S.-based social media company, acquired Quill for an undisclosed amount. This acquisition aims to advance the goal of making online conversations more meaningful and productive for users. Twitter plans to integrate Quill's expertise and creativity to enhance messaging capabilities, particularly in Direct Messages (DMs), providing users with a more effective and innovative means of communication on the platform. Quill, based in the U.S., is a platform specializing in corporate communications, striving to simplify and improve business discussions.

Major companies operating in the social media market report are Meta Platforms Inc., Youtube LLC, Instagram LLC, Twitter Inc., LinkedIn Corporation, Snap Inc., Pinterest Inc., TikTok Inc., Reddit Inc., WhatsApp Messenger, WeChat, Tumblr, Discord Inc., Twitch Interactive Inc., Foursquare Labs Inc., Yelp Inc., Nextdoor Inc., VKontakte Ltd., Sina Weibo, LINE Corporation, Viber Media Sàrl, Telegram Messenger LLP, Meetup Inc., Tagged, Hi5, XING SE, Renren Inc., Bebo Inc., Ning Inc., Classmates Online Inc.

Asia-Pacific was the largest region in the social media market in 2023. Africa is expected to be the fastest growing region in the forecast period. The regions covered in the social media market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the social media market report are Australia; China; India; Indonesia; Japan; South Korea; Bangladesh; Thailand; Vietnam; Malaysia; Singapore; Philippines; Hong Kong; New Zealand; USA; Canada; Mexico; Brazil; Chile; Argentina; Colombia; Peru; France; Germany; UK; Austria; Belgium; Denmark; Finland; Ireland; Italy; Netherlands; Norway; Portugal; Spain; Sweden; Switzerland; Russia; Czech Republic; Poland; Romania; Ukraine; Saudi Arabia; Israel; Iran; Turkey; UAE; Egypt; Nigeria; South Africa.

The primary categories of social media include social media advertising and social media subscription. Social media advertising, a form of digital advertising, utilizes platforms such as Twitter, LinkedIn, Instagram, Facebook, and Pinterest to deliver sponsored advertisements to the target audience. The diverse range of services encompasses social networking, microblogging, instant messaging, and photo-sharing networks, catering to various sectors such as retail and wholesale, transportation manufacturing, food and beverages, financial services, information technology, electrical and electronics manufacturing, media and recreation, transportation services, healthcare, and others.

The social media market research report is one of a series of new reports that provides social media market statistics, including social media industry global market size, regional shares, competitors with a social media market share, detailed social media market segments, market trends and opportunities, and any further data you may need to thrive in the social media industry. This social media market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The social media market includes revenues earned by entities by providing services that enables customers to interact, create and share content and information. Social media enables users to share pictures, video and audio files. This market includes revenues from sales from advertisement and other services offered on social media platforms. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.


The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Frequently Asked Questions about the Global Social Media Market

What is the estimated value of the Global Social Media Market?

The Global Social Media Market was estimated to be valued at $251.45 Billion in 2024.

What is the growth rate of the Global Social Media Market?

The growth rate of the Global Social Media Market is 13.2%, with an estimated value of $413.16 Billion by 2028.

What is the forecasted size of the Global Social Media Market?

The Global Social Media Market is estimated to be worth $413.16 Billion by 2028.

Who are the key companies in the Global Social Media Market?

Key companies in the Global Social Media Market include My Super Foods LLC, Nestlé SA, PepsiCo Inc., Unilever PLC, Mondelez International Inc., The Kraft Heinz Company, General Mills Inc., The Kellogg Company, Conagra Brands Inc. and Sprout Foods Inc..

Table of Contents

1. Executive Summary2. Smoke Detectors Market Characteristics3. Smoke Detectors Market Trends and Strategies
4. Smoke Detectors Market - Macro Economic Scenario
4.1. Impact of High Inflation on the Market
4.2. Ukraine-Russia War Impact on the Market
4.3. COVID-19 Impact on the Market
5. Global Smoke Detectors Market Size and Growth
5.1. Global Smoke Detectors Market Drivers and Restraints
5.1.1. Drivers of the Market
5.1.2. Restraints of the Market
5.2. Global Smoke Detectors Historic Market Size and Growth, 2018-2023, Value ($ Billion)
5.3. Global Smoke Detectors Forecast Market Size and Growth, 2023-2028, 2033F, Value ($ Billion)
6. Smoke Detectors Market Segmentation
6.1. Global Smoke Detectors Market, Segmentation by Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Photoelectric Smoke Detector
  • Ionization Smoke Detector
  • Dual Sensor Smoke Detector
  • Other Products
6.2. Global Smoke Detectors Market, Segmentation by Power Source, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Battery Powered
  • Hardwired With Battery Backup
  • Hardwired Without Battery Backup
6.3. Global Smoke Detectors Market, Segmentation by End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Residential
  • Commercial
  • Oil
  • Gas & Mining
  • Transportation & Logistics
  • Telecommunications Manufacturing
  • Other End-Users
7. Smoke Detectors Market Regional and Country Analysis
7.1. Global Smoke Detectors Market, Split by Region, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
7.2. Global Smoke Detectors Market, Split by Country, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
8. Asia-Pacific Smoke Detectors Market
8.1. Asia-Pacific Smoke Detectors Market Overview
Region Information, Impact of COVID-19, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
8.2. Asia-Pacific Smoke Detectors Market, Segmentation by Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
8.3. Asia-Pacific Smoke Detectors Market, Segmentation by Power Source, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
8.4. Asia-Pacific Smoke Detectors Market, Segmentation by End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
9. China Smoke Detectors Market
9.1. China Smoke Detectors Market Overview
9.2. China Smoke Detectors Market, Segmentation by Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
9.3. China Smoke Detectors Market, Segmentation by Power Source, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
9.4. China Smoke Detectors Market, Segmentation by End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
10. India Smoke Detectors Market
10.1. India Smoke Detectors Market, Segmentation by Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
10.2. India Smoke Detectors Market, Segmentation by Power Source, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
10.3. India Smoke Detectors Market, Segmentation by End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
11. Japan Smoke Detectors Market
11.1. Japan Smoke Detectors Market Overview
11.2. Japan Smoke Detectors Market, Segmentation by Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
11.3. Japan Smoke Detectors Market, Segmentation by Power Source, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
11.4. Japan Smoke Detectors Market, Segmentation by End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
12. Australia Smoke Detectors Market
12.1. Australia Smoke Detectors Market, Segmentation by Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
12.2. Australia Smoke Detectors Market, Segmentation by Power Source, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
12.3. Australia Smoke Detectors Market, Segmentation by End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
13. Indonesia Smoke Detectors Market
13.1. Indonesia Smoke Detectors Market, Segmentation by Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
13.2. Indonesia Smoke Detectors Market, Segmentation by Power Source, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
13.3. Indonesia Smoke Detectors Market, Segmentation by End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
14. South Korea Smoke Detectors Market
14.1. South Korea Smoke Detectors Market Overview
14.2. South Korea Smoke Detectors Market, Segmentation by Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
14.3. South Korea Smoke Detectors Market, Segmentation by Power Source, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
14.4. South Korea Smoke Detectors Market, Segmentation by End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
15. Western Europe Smoke Detectors Market
15.1. Western Europe Smoke Detectors Market Overview
15.2. Western Europe Smoke Detectors Market, Segmentation by Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
15.3. Western Europe Smoke Detectors Market, Segmentation by Power Source, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
15.4. Western Europe Smoke Detectors Market, Segmentation by End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
16. UK Smoke Detectors Market
16.1. UK Smoke Detectors Market, Segmentation by Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
16.2. UK Smoke Detectors Market, Segmentation by Power Source, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
16.3. UK Smoke Detectors Market, Segmentation by End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
17. Germany Smoke Detectors Market
17.1. Germany Smoke Detectors Market, Segmentation by Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
17.2. Germany Smoke Detectors Market, Segmentation by Power Source, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
17.3. Germany Smoke Detectors Market, Segmentation by End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
18. France Smoke Detectors Market
18.1. France Smoke Detectors Market, Segmentation by Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
18.2. France Smoke Detectors Market, Segmentation by Power Source, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
18.3. France Smoke Detectors Market, Segmentation by End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
19. Italy Smoke Detectors Market
19.1. Italy Smoke Detectors Market, Segmentation by Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
19.2. Italy Smoke Detectors Market, Segmentation by Power Source, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
19.3. Italy Smoke Detectors Market, Segmentation by End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
20. Spain Smoke Detectors Market
20.1. Spain Smoke Detectors Market, Segmentation by Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
20.2. Spain Smoke Detectors Market, Segmentation by Power Source, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
20.3. Spain Smoke Detectors Market, Segmentation by End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
21. Eastern Europe Smoke Detectors Market
21.1. Eastern Europe Smoke Detectors Market Overview
21.2. Eastern Europe Smoke Detectors Market, Segmentation by Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
21.3. Eastern Europe Smoke Detectors Market, Segmentation by Power Source, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
21.4. Eastern Europe Smoke Detectors Market, Segmentation by End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
22. Russia Smoke Detectors Market
22.1. Russia Smoke Detectors Market, Segmentation by Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
22.2. Russia Smoke Detectors Market, Segmentation by Power Source, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
22.3. Russia Smoke Detectors Market, Segmentation by End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
23. North America Smoke Detectors Market
23.1. North America Smoke Detectors Market Overview
23.2. North America Smoke Detectors Market, Segmentation by Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
23.3. North America Smoke Detectors Market, Segmentation by Power Source, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
23.4. North America Smoke Detectors Market, Segmentation by End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
24. USA Smoke Detectors Market
24.1. USA Smoke Detectors Market Overview
24.2. USA Smoke Detectors Market, Segmentation by Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
24.3. USA Smoke Detectors Market, Segmentation by Power Source, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
24.4. USA Smoke Detectors Market, Segmentation by End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
25. Canada Smoke Detectors Market
25.1. Canada Smoke Detectors Market Overview
25.2. Canada Smoke Detectors Market, Segmentation by Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
25.3. Canada Smoke Detectors Market, Segmentation by Power Source, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
25.4. Canada Smoke Detectors Market, Segmentation by End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
26. South America Smoke Detectors Market
26.1. South America Smoke Detectors Market Overview
26.2. South America Smoke Detectors Market, Segmentation by Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
26.3. South America Smoke Detectors Market, Segmentation by Power Source, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
26.4. South America Smoke Detectors Market, Segmentation by End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
27. Brazil Smoke Detectors Market
27.1. Brazil Smoke Detectors Market, Segmentation by Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
27.2. Brazil Smoke Detectors Market, Segmentation by Power Source, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
27.3. Brazil Smoke Detectors Market, Segmentation by End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
28. Middle East Smoke Detectors Market
28.1. Middle East Smoke Detectors Market Overview
28.2. Middle East Smoke Detectors Market, Segmentation by Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
28.3. Middle East Smoke Detectors Market, Segmentation by Power Source, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
28.4. Middle East Smoke Detectors Market, Segmentation by End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
29. Africa Smoke Detectors Market
29.1. Africa Smoke Detectors Market Overview
29.2. Africa Smoke Detectors Market, Segmentation by Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
29.3. Africa Smoke Detectors Market, Segmentation by Power Source, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
29.4. Africa Smoke Detectors Market, Segmentation by End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
30. Smoke Detectors Market Competitive Landscape and Company Profiles
30.1. Smoke Detectors Market Competitive Landscape
30.2. Smoke Detectors Market Company Profiles
30.2.1. BRK Brands Inc.
30.2.1.1. Overview
30.2.1.2. Products and Services
30.2.1.3. Strategy
30.2.1.4. Financial Performance
30.2.2. Seccom Corporation
30.2.2.1. Overview
30.2.2.2. Products and Services
30.2.2.3. Strategy
30.2.2.4. Financial Performance
30.2.3. Robert Bosch GmbH
30.2.3.1. Overview
30.2.3.2. Products and Services
30.2.3.3. Strategy
30.2.3.4. Financial Performance
30.2.4. Hochiki Corporation
30.2.4.1. Overview
30.2.4.2. Products and Services
30.2.4.3. Strategy
30.2.4.4. Financial Performance
30.2.5. Siemens AG
30.2.5.1. Overview
30.2.5.2. Products and Services
30.2.5.3. Strategy
30.2.5.4. Financial Performance
31. Smoke Detectors Market Other Major and Innovative Companies
31.1. Schneider Electric SE
31.2. Honeywell International Inc.
31.3. 3M
31.4. Bacharach Inc.
31.5. ABB Ltd
31.6. Johnson Controls International plc
31.7. NEC Corporation
31.8. Eaton Corporation plc
31.9. Carrier Global Corporation
31.10. Tyco International Ltd.
31.11. Air Products and Chemicals Inc.
31.12. Legrand
31.13. Kidde Fire Protection
31.14. Potter Electric Signal Company LLC
31.15. Advanced Electronics Ltd.
32. Global Smoke Detectors Market Competitive Benchmarking33. Global Smoke Detectors Market Competitive Dashboard34. Key Mergers and Acquisitions in the Smoke Detectors Market
35. Smoke Detectors Market Future Outlook and Potential Analysis
35.1 Smoke Detectors Market in 2028 - Countries Offering Most New Opportunities
35.2 Smoke Detectors Market in 2028 - Segments Offering Most New Opportunities
35.3 Smoke Detectors Market in 2028 - Growth Strategies
35.3.1 Market Trend-based Strategies
35.3.2 Competitor Strategies
36. Appendix
36.1. Abbreviations
36.2. Currencies
36.3. Historic and Forecast Inflation Rates
36.4. Research Inquiries
36.5. About the Analyst
36.6. Copyright and Disclaimer

Executive Summary

Social Media Global Market Report 2024 provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on social media market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

  • Gain a truly global perspective with the most comprehensive report available on this market covering 50+ geographies.
  • Understand how the market has been affected by the coronavirus and how it is responding as the impact of the virus abates.
  • Assess the Russia-Ukraine war’s impact on agriculture, energy and mineral commodity supply and its direct and indirect impact on the market.
  • Measure the impact of high global inflation on market growth.
  • Create regional and country strategies on the basis of local data and analysis.
  • Identify growth segments for investment.
  • Outperform competitors using forecast data and the drivers and trends shaping the market.
  • Understand customers based on the latest market shares.
  • Benchmark performance against key competitors.
  • Suitable for supporting your internal and external presentations with reliable high quality data and analysis.
  • Report will be updated with the latest data and delivered to you with an Excel data sheet for easy data extraction and analysis.
  • All data from the report will also be delivered in an excel dashboard format.
Description
Where is the largest and fastest growing market for social media? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? This report answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
  • The market characteristics section of the report defines and explains the market.
  • The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
  • The forecasts are made after considering the major factors currently impacting the market. These include:
  • The impact of sanctions, supply chain disruptions, and altered demand for goods and services due to the Russian Ukraine war, impacting various macro-economic factors and parameters in the Eastern European region and its subsequent effect on global markets.
  • The impact of higher inflation in many countries and the resulting spike in interest rates.
  • The continued but declining impact of COVID-19 on supply chains and consumption patterns.
  • Market segmentations break down the market into sub markets.
  • The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
  • The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
  • The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Report Scope

Markets Covered:
1) By Type: Social Media Advertisement; Social Media Subscription
2) By Service: Social Networking; Micro Blogging and Instant Messaging; Photo Sharing Networks
3) By End-user Industry: Retail and Wholesale; Transportation Manufacturing; Food and Beverages; Financial Services; Information Technology; Electrical and Electronics Manufacturing; Media and Recreation; Transportation Services; Healthcare; Other End-user Industries

Key Companies Mentioned: Meta Platforms Inc.; Youtube LLC; Instagram LLC; Twitter Inc.; LinkedIn Corporation

Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain

Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa

Time Series: Five years historic and ten years forecast

Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita

Data Segmentation: Country and regional historic and forecast data, market share of competitors, market segments

Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes

Delivery Format: PDF, Word and Excel Data Dashboard

Companies Mentioned

A selection of companies mentioned in this report includes:

  • My Super Foods LLC
  • Nestlé SA
  • PepsiCo Inc.
  • Unilever PLC
  • Mondelez International Inc.
  • The Kraft Heinz Company
  • General Mills Inc.
  • The Kellogg Company
  • Conagra Brands Inc.
  • Sprout Foods Inc.
  • AMCON Distributing Company Inc.
  • Hain Celestial Group Inc.
  • Haldiram Snacks Pvt. Ltd.
  • McCain Foods Limited
  • Utz Quality Food LLC
  • Link Snacks Inc.
  • Hanover Foods Corporation
  • Amy's Kitchen Inc.
  • Nurture Me Inc.
  • Clif Bar & Company
  • Clif Bar & Company
  • Lundberg Family Farms
  • Annie's Homegrown Inc.
  • Grippo Potato Chip Company Inc.
  • Creative Snacks Co. LLC
  • Hunter Foods LLC
  • Eat Real Snacks LLC
  • Heritage Family Specialty Foods Inc.
  • YummyEarth Inc.
  • Navitas Organics Inc.

Methodology

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