Live Streaming Global Market Opportunities and Strategies to 2032

This report describes and explains the live streaming market and covers 2017-2022, termed the historic period, and 2022-2027 termed the forecast period, along with further forecasts for the period 2027-2032. The report evaluates the market across each region and for the major economies within each region.

The global live streaming market reached a value of nearly $1,235.9 million in 2022, having grown at a compound annual growth rate (CAGR) of 21.0% since 2017. The market is expected to grow from $1,235.9 million in 2022 to $3,212.7 million in 2027 at a rate of 21.1%. The market is then expected to grow at a CAGR of 22.6% from 2027 and reach $8,891.5 million in 2032.

Growth in the historic period resulted from strong economic growth in emerging markets, increase in new video streaming subscriptions, surging popularity of e-sports and video games and increased demand for computing devices such as pcs and laptops. Factors that negatively affected growth in the historic period were concerns related to video content security and privacy.

Going forward, increase in mobile video viewing, increasing internet penetration and growing young/millennial population will drive the growth. Factors that could hinder the growth of the live streaming market in the future include stringent regulations.

The live streaming market is segmented by component into platform and services. The platform market was the largest segment of the live streaming market segmented by component, accounting for 74.3% of the total in 2022. Going forward, the services segment is expected to be the fastest growing segment in the live streaming market segmented by component, at a CAGR of 22.1% during 2022-2027.

The live streaming market is segmented by model into business-to-business (B2B) and business-to-consumer (B2C). The business-to-consumer (B2C) market was the largest segment of the live streaming market segmented by model, accounting for 58.6% of the total in 2022. Going forward, the business-to-business (B2B) segment is expected to be the fastest growing segment in the live streaming market segmented by model, at a CAGR of 21.9% during 2022-2027.

The live streaming market is segmented by end user into media and entertainment, education, e-sports, government, retail and other end-users. The media and entertainment market was the largest segment of the live streaming market segmented by end user, accounting for 36.4% of the total in 2022. Going forward, the education segment is expected to be the fastest growing segment in the live streaming market segmented by end user, at a CAGR of 22.4% during 2022-2027.

Asia Pacific was the largest region in the live streaming market, accounting for 40.1% of the total in 2022. It was followed by North America, Western Europe and then the other regions. Going forward, the fastest-growing regions in the live streaming market will be Middle East and Western Europe where growth will be at CAGRs of 27.5% and 21.5% respectively. These will be followed by Asia Pacific and North America where the markets are expected to grow at CAGRs of 21.3% and 20.4% respectively.

The global live streaming market is fairly concentrated with a large number of players operating the market. The top ten competitors in the market made up to 53.26% of the total market in 2021. This can be due to the existence of a number of local players in the market serving customers in particular geographies. Huya Inc was the largest competitor with 15.03% of the market, followed by ViacomCBS Inc with 10.38%, Afreecatv Corp with 6.04%, Twitch Interactive Inc with 5.53%, Scienjoy Holdings Corporation with 4.87%, Alphabet Inc with 4.22%, Meta Platforms Inc with 3.88%, Vimeo Inc with 1.91%, Microsoft Corporation with 1.24%, and Dacast with 0.17%.

The top opportunities in the live streaming market segmented by component will arise in the platform segment, which will gain $1,432.0 million of global annual sales by 2027. The top opportunities in the live streaming market segmented by model will arise in the business-to-consumer (B2C) segment, which will gain $1,111.1 million of global annual sales by 2027. The top opportunities in the live streaming market segmented by end user will arise in the media and entertainment segment, which will gain $678.8 million of global annual sales by 2027. The live streaming market size will gain the most in the USA at $459.7 million.

Market-trend-based strategies for the live streaming market include focus on product launches, mergers and acquisitions, launch of cloud-based live streaming services, technology advancements, subscription-based streaming services and increasing investments.

Player-adopted strategies in the live streaming market include focus on enhancing business operations through the launch of new programs, strengthening business capabilities through new service launches, enhancing business operations through providing multilingual streaming services and expanding business capabilities through strategic acquisitions.

To take advantage of the opportunities, the publisher recommends the live streaming companies to focus on new product launches, focus on cloud-based live streaming services, focus on subscription-based streaming services, expand in emerging markets, continue to focus on developed markets, focus on mergers and acquisitions, provide competitively priced offerings, continue to use B2B promotions and continue to target fast-growing end-users.