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Spain Media Market Summary, Competitive Analysis and Forecast to 2027

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    Report

  • 66 Pages
  • February 2023
  • Region: Spain
  • MarketLine
  • ID: 5786219
Media in Spain industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value 2017-22, and forecast to 2027). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

  • The media industry consists of the advertising, broadcasting & cable TV, publishing, and movies & entertainment markets.
  • The Spanish media industry had total revenues of $24.1 billion in 2021, representing a compound annual growth rate (CAGR) of -0.2% between 2016 and 2021.
  • The advertising segment accounted for industry's the largest proportion in 2021, with total revenues of $15.1 billion, equivalent to 62.6% of the industry's overall value.
  • Subscription video on demand (SVoD) services have also become increasingly popular in Spain in recent years. In 2021 alone, SVoD subscriptions in the country rose by 62%, benefiting from a surge in demand during the pandemic.

Scope

  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the media market in Spain
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the media market in Spain
  • Leading company profiles reveal details of key media market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Spain media market with five year forecasts

Reasons to Buy

  • What was the size of the Spain media market by value in 2022?
  • What will be the size of the Spain media market in 2027?
  • What factors are affecting the strength of competition in the Spain media market?
  • How has the market performed over the last five years?
  • Who are the top competitors in Spain's media market?

Table of Contents

1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive Landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the leading players?
7.2. How is technology being used in the leading players’ strategies?
7.3. Which companies offer substitutes to the main industry?
7.4. How has COVID-19 affected this industry's segments in 2020?
8 Company Profiles
8.1. Dentsu Group Inc.
8.2. Atresmedia Corporacion de Medios de Comunicacion SA
8.3. Promotora de Informaciones SA
8.4. Havas Media
8.5. MFE-MediaForEurope N.V.
8.6. The Walt Disney Company
8.7. Vocento SA
8.8. Comcast Corporation
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related Research
10.4. About the Publisher
List of Tables
Table 1: Spain media industry value: $ billion, 2017-22(e)
Table 2: Spain media industry category segmentation: % share, by value, 2017-2022(e)
Table 3: Spain media industry category segmentation: $ billion, 2017-2022
Table 4: Spain media industry geography segmentation: $ billion, 2022(e)
Table 5: Spain media industry value forecast: $ billion, 2022-27
Table 6: Dentsu Group Inc.: key facts
Table 7: Dentsu Group Inc.: Annual Financial Ratios
Table 8: Dentsu Group Inc.: Key Employees
Table 9: Dentsu Group Inc.: Key Employees Continued
Table 10: Atresmedia Corporacion de Medios de Comunicacion SA: key facts
Table 11: Atresmedia Corporacion de Medios de Comunicacion SA: Annual Financial Ratios
Table 12: Atresmedia Corporacion de Medios de Comunicacion SA: Key Employees
Table 13: Promotora de Informaciones SA: key facts
Table 14: Promotora de Informaciones SA: Annual Financial Ratios
Table 15: Promotora de Informaciones SA: Key Employees
Table 16: Havas Media: key facts
Table 17: Havas Media: Key Employees
Table 18: MFE-MediaForEurope N.V.: key facts
Table 19: MFE-MediaForEurope N.V.: Annual Financial Ratios
Table 20: MFE-MediaForEurope N.V.: Key Employees
Table 21: The Walt Disney Company: key facts
Table 22: The Walt Disney Company: Annual Financial Ratios
Table 23: The Walt Disney Company: Key Employees
Table 24: The Walt Disney Company: Key Employees Continued
Table 25: Vocento SA: key facts
Table 26: Vocento SA: Annual Financial Ratios
Table 27: Vocento SA: Key Employees
Table 28: Comcast Corporation: key facts
Table 29: Comcast Corporation: Annual Financial Ratios
Table 30: Comcast Corporation: Key Employees
Table 31: Comcast Corporation: Key Employees Continued
Table 32: Comcast Corporation: Key Employees Continued
Table 33: Comcast Corporation: Key Employees Continued
Table 34: Spain size of population (million), 2018-22
Table 35: Spain gdp (constant 2005 prices, $ billion), 2018-22
Table 36: Spain gdp (current prices, $ billion), 2018-22
Table 37: Spain inflation, 2018-22
Table 38: Spain consumer price index (absolute), 2018-22
Table 39: Spain exchange rate, 2017-21
List of Figures
Figure 1: Spain media industry value: $ billion, 2017-22(e)
Figure 2: Spain media industry category segmentation: $ billion, 2017-2022
Figure 3: Spain media industry geography segmentation: % share, by value, 2022(e)
Figure 4: Spain media industry value forecast: $ billion, 2022-27
Figure 5: Forces driving competition in the media industry in Spain, 2022
Figure 6: Drivers of buyer power in the media industry in Spain, 2022
Figure 7: Drivers of supplier power in the media industry in Spain, 2022
Figure 8: Factors influencing the likelihood of new entrants in the media industry in Spain, 2022
Figure 9: Factors influencing the threat of substitutes in the media industry in Spain, 2022
Figure 10: Drivers of degree of rivalry in the media industry in Spain, 2022

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Dentsu Group Inc.
  • Atresmedia Corporacion de Medios de Comunicacion SA
  • Promotora de Informaciones SA
  • Havas Media
  • MFE-MediaForEurope N.V.
  • The Walt Disney Company
  • Vocento SA
  • Comcast Corporation

Table Information