Enter the Car-Metaverse: Trends and Innovation for Immersive Automotive Applications

The expansion of Metaverse in Mobility creates new opportunities to deliver digital, immersive experiences for vehicle features and Industry 4.0

The Metaverse, the virtual worlds which revolutionized gaming, are coming to vehicles promising immersive reality.

This report examines:

New applications enabled by the progress of Car-Metaverse. We examine vehicle interior features, remote services and adjacent industry applications such as financial services and robotics.
New business models in Automotive Metaverse: from expansion of automotive players into new verticals, to new entrants, and Metaverse-as-a-Service
Innovative companies behind core technologies, such as XR, holography, connectivity.

Vehicle in-cabin applications and features
- Social media: embedded or integrated with social media.
- Example Meta’s XR headset in vehicles
- Safety: cabin sensing, e.g. Mercedes-Benz’s Brain-to-Machine interface in the 2021 concept VISION AVTR
- Autonomous Driving: tele-operation of robotaxis
- Connected: virtual office inside the vehicle, or the Vehicle-as-a-Service, aka Vehicle-as-an-Office
- Information:
- Real-time information,
- Avatars, assistants
- Augmented Reality Windshield
- Entertainment: gaming, e.g., Holoride’s VR headset that merges vehicle data to make gaming immersive
- In-car e-commerce
- Electrification
- Maintainance: using vehicle digital twins
Vehicle remote access or tele-operation
- Emergency services
- Remote operation of vehicles
- Virtual development, prototyping
- Remote experiences, such as training
Dealership services:
- Virtual showroom, virtual dealership,
- Financial services
Industry 4.0:
- Smart Factory, from Renault
- Robotics, from Hyundai

1. Innovative applications and services in Car-Metaverse

2. Key technological building blocks

3. Regulation, policy and standards

4. Consumer needs and sentiment5. Evolving player ecosystem