Immune Health Supplements Market Report 2026

The immune health supplements market size has grown rapidly in recent years. It will grow from $75.99 billion in 2025 to $85.63 billion in 2026 at a compound annual growth rate (CAGR) of 12.7%. The growth in the historic period can be attributed to increasing consumer awareness of immune health, rising prevalence of lifestyle-related illnesses, expansion of dietary supplement retail channels, growing acceptance of preventive healthcare, increased availability of fortified nutrition products.

The immune health supplements market size is expected to see rapid growth in the next few years. It will grow to $140.12 billion in 2030 at a compound annual growth rate (CAGR) of 13.1%. The growth in the forecast period can be attributed to growing demand for personalized immune supplements, rising adoption of plant-based nutrition, expansion of online supplement sales, increasing focus on preventive healthcare solutions, continued innovation in supplement formulations. Major trends in the forecast period include rising demand for immunity-boosting nutraceuticals, growing popularity of powder-based supplement formats, increased use of herbal and botanical ingredients, expansion of personalized nutrition products, enhanced focus on clean-label formulations.

The growth of e-commerce and online shopping is expected to drive the immune health supplements market in the coming years. These platforms offer convenient access to a wide range of products, enabling global reach and informed consumer choices through detailed information and reviews. E-commerce also supports promotional strategies, subscription models, and direct-to-consumer approaches, enhancing customer engagement and loyalty. Features such as 24/7 availability, personalized recommendations, and educational content make immune health supplements more accessible and appealing to a broader audience. For instance, in August 2024, the United States Census Bureau, a US-based government agency, reported that e-commerce sales reached $282.3 billion, marking a 5.3% increase compared to the first quarter of 2023. Additionally, e-commerce accounted for 16% of total retail sales in the second quarter of 2024. Therefore, the rise of e-commerce platforms is supporting the growth of the immune health supplements market.

Leading companies in the immune health supplements market are concentrating on creating innovative products, such as dietary supplements, aimed at enhancing immune resilience and catering to consumer demand for natural health solutions. Dietary supplements are orally consumed products containing one or more dietary ingredients, including vitamins, minerals, herbs, amino acids, or other substances, designed to complement the diet and support overall health. These supplements are available in various forms, such as tablets, capsules, powders, and liquids. For example, in June 2024, Pharmaidea s.r.l., an Italy-based pharmaceutical company, introduced Sobrepin Natura Immuno. This immune-supporting supplement combines IMMUSE, a strain of Lactococcus lactis, with essential nutrients and vitamins, offering multiple benefits for immune health. Notably, it includes IMMUSE, a clinically validated ingredient that boosts immune function by activating plasmacytoid dendritic cells (pDCs), which are vital for the body’s defense mechanisms.

In July 2024, Boehringer Ingelheim, a Germany-based pharmaceutical company, announced its acquisition of Nerio Therapeutics, Inc. for USD 1.3 billion. This acquisition is part of Boehringer Ingelheim's strategy to strengthen its immuno-oncology pipeline by creating innovative therapies that utilize novel immune checkpoint inhibitors to enhance treatment options for cancer patients. Nerio Therapeutics, Inc., a US-based biotechnology firm, specializes in developing therapeutic solutions, particularly in the realm of immune health, targeting areas with significant unmet medical needs.

Major companies operating in the immune health supplements market are Bayer AG, Abbott Laboratories, Amway Corporation, C H Boehringer Sohn AG & Co, Glanbia PLC, Herbalife Nutrition Ltd., Himalaya Wellness Company, Nestle SA, Pfizer Inc., The Nature's Bounty Co., Bio-Tech Pharmacal Inc., BioGaia AB, Country Life LLC, Douglas Laboratories, EuroPharma Inc., Garden of Life LLC, Jarrow Formulas Inc., Metagenics Inc., Nature's Plus Inc., Nordic Naturals Inc., Nutraceutical Corporation, Pure Encapsulations Inc., Solgar Inc., Source Naturals Inc., Thorne Research Inc.

North America was the largest region in the immune health supplements market share in 2025. The regions covered in the immune health supplements market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the immune health supplements market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

The immune health supplements market consists of sales of immune health supplements that help to improve immune health. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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