Biotin Supplement Market Report 2026

The biotin supplement market size has grown strongly in recent years. It will grow from $1.89 billion in 2025 to $2.06 billion in 2026 at a compound annual growth rate (CAGR) of 9%. The growth in the historic period can be attributed to increasing consumer awareness of micronutrient deficiencies, growth of beauty-from-within trends, expansion of over-the-counter supplement availability, rising disposable incomes, increasing use of vitamins for metabolic health.

The biotin supplement market size is expected to see strong growth in the next few years. It will grow to $2.91 billion in 2030 at a compound annual growth rate (CAGR) of 8.9%. The growth in the forecast period can be attributed to increasing demand for personalized beauty nutrition, rising focus on clean and vegan supplements, expansion of e-commerce supplement sales, growing adoption among younger demographics, increasing innovation in targeted vitamin formulations. Major trends in the forecast period include growing demand for hair skin and nail supplements, expansion of gummy and liquid biotin formats, product innovation in combination beauty supplements, increasing focus on high-purity and clean-label biotin, rising adoption of preventive nutritional care.

The increasing consumption of dietary supplements is expected to drive growth in the biotin supplement market going forward. Dietary supplements are orally consumed products containing dietary ingredients designed to enhance nutrition and support overall health and wellness. Rising awareness of health and well-being has fueled supplement usage, as individuals seek to fill nutritional gaps and maintain optimal wellness. Biotin supplements support this trend by providing essential nutrients that aid energy metabolism and promote healthy hair, skin, and nails. For instance, in October 2024, the Council for Responsible Nutrition (CRN), a U.S.-based trade association for the dietary supplement and functional food industry, reported increased usage of supplements such as magnesium, prebiotics, and ashwagandha. Magnesium consumption grew from 19% of supplement users in 2023 to 23% in 2024, while prebiotic usage rose from 5% to 7% over the same period. Therefore, the growing adoption of dietary supplements is driving the biotin supplement market.

Major companies in the biotin supplement market are increasingly focusing on strategic partnerships to meet the rising consumer demand for health and wellness products. These partnerships involve cooperative agreements between organizations aimed at creating mutual benefits, such as sharing resources, expertise, and market access. For example, in October 2024, Force Factor, a US-based health and wellness company, partnered with Nutrition21, a US-based ingredient innovator, to introduce the Hair Growth Accelerator product. This product features the patented ingredient Lustriva, a blend of bonded arginine silicate and magnesium biotinate. Clinically proven, Lustriva supports hair growth, strength, thickness, and overall scalp health, with visible results in as little as three weeks. Available in both capsules and soft chews, the product is designed to nourish hair at all growth stages and is produced in GMP-certified facilities in the USA. This launch highlights the growing consumer demand for science-backed supplements that promote healthy hair from within.

In August 2023, Lion Equity Partners, a US-based private equity firm, acquired Country Life LLC for an undisclosed amount. This acquisition enables Lion Equity to expand its presence in the natural supplements market, leveraging Country Life’s established portfolio of branded vitamins, natural health supplements, sports nutrition, and personal care products to drive growth through operational enhancements and strategic add-on acquisitions.

Major companies operating in the biotin supplement market are Nestle S.A., Nature’s Bounty Co., GNC Holdings Inc., Jarrow Formulas Inc., Life Extension, Nordic Naturals, Vitabiotics, Natrol LLC, Pure Encapsulations LLC, Solgar Inc., Doctor's Best Inc., NOW Foods, Nutra Business, MyVitamins, BioSchwartz, NatureMade, SBR Nutrition, Sports Research, Zenwise Health, Vitafusion.

North America was the largest region in the biotin supplement market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the biotin supplement market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the biotin supplement market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

The biotin supplement market consists of sales of topical sprays and biotin patches. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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