Online Video Platform Global Market Report 2024

The online video platform market size has grown exponentially in recent years. It will grow from $10.01 billion in 2023 to $12.08 billion in 2024 at a compound annual growth rate (CAGR) of 20.6%. The growth observed in the historical period can be attributed to the surge in online video consumption, the rise of over-the-top (OTT) services, the emergence of monetization opportunities, the globalization of content distribution, and the proliferation of content creation and user-generated content (UGC).

The online video platform market size is expected to see exponential growth in the next few years. It will grow to $25.49 billion in 2028 at a compound annual growth rate (CAGR) of 20.5%. The forecasted growth is driven by the surge in streaming services, AI integration, virtual events, and mobile video consumption. Major trends include enhanced content moderation, global expansion of video-on-demand services, integration of e-commerce in videos, adoption of high-quality compression technologies, and innovations in video analytics.

The increasing market demand for smartphones is anticipated to drive the growth of the online video platform market in the coming years. Smartphones, characterized as portable electronic devices with cellular connectivity and multifunctional features such as a camera, web browser, and high-density display, play a pivotal role in this trend. These devices facilitate video streaming services, offering features such as live streaming capabilities, 24/7 support, and adaptive bit-rate streaming, effectively serving as online video platforms for entertainment purposes. According to the Mobile Economy Report 2021 by the Global System for Mobile Communications Association (GSMA), a UK-based industry organization representing mobile network operators worldwide, smartphone connections globally reached 68% in 2020 and are projected to reach 81% by 2025. Moreover, in Europe, smartphone adoption is expected to rise from 78% in 2020 to 83% in 2025. This surge in smartphone demand underscores its pivotal role in propelling the online video platform market.

The increasing prevalence of streaming services is poised to drive the expansion of the online video platform market in the foreseeable future. Streaming services, denoting digital platforms delivering real-time multimedia content such as video, music, or live broadcasts over the internet, play a crucial role in this growth. Online video platforms leverage these streaming services to provide users with seamless and on-demand access to video content, enhancing overall accessibility and delivering a user-friendly experience. For example, data from the Comscore 7th annual State of Streaming in June 2022 revealed a substantial growth in ad-supported streaming services, experiencing a 21% increase with the number rising to nearly 2 billion year-over-year in 2023. Specifically, the count surged from 9.6 billion in May 2022 to 11.5 billion in May 2023. Consequently, the escalating number of streaming services is a key factor propelling the growth of the online video platform market.

The online video platform market is witnessing a significant trend towards technological advancement, with major companies actively embracing advancements in video technology. A notable example occurred in September 2022, when Minute Media, a UK-based digital-first media company, introduced its supply-side platform (SSP). This innovative SSP aims to establish a more streamlined and direct connection between publishers and brands operating within the programmatic advertising ecosystem. Minute Media's SSP seamlessly integrates with Voltax, its proprietary video and multimedia publishing-as-a-service platform. Furthermore, it collaborates with various third-party video players, demand wrappers, and some of the industry's largest demand-side platforms (DSPs). These connections are established directly or through programmatic infrastructure provider BidSwitch, with continual expansion to include new partners in the ecosystem. This strategic move by Minute Media demonstrates a commitment to enhancing efficiency and fostering direct connections within the programmatic advertising landscape through sophisticated video technology integration.

Major players within the online platform market are strategically leveraging partnerships to offer customers comprehensive insights and real-time analysis of their video streaming services. These strategic partnerships represent collaborative arrangements between multiple organizations, pooling resources and expertise to achieve mutually advantageous objectives. A significant example unfolded in December 2023 when Agama Technologies AB, a Sweden-based technology company, joined forces with THEO Technologies NV, a Belgium-based software company. This strategic alliance is focused on elevating the video streaming experience for Telenor. By integrating THEO's video playback technology, THEOplayer, with Agama's video observability and analytics platform, the collaboration aims to ensure superior-quality video streaming experiences across an extensive array of connected devices, encompassing web browsers, mobile devices, and smart TVs. This partnership underscores a commitment to optimizing video streaming services by combining cutting-edge playback technology with robust analytics, ultimately enhancing the end-user experience across diverse digital platforms.

In September 2022, Wowza Media Systems LLC, a U.S.-based software company specializing in video platforms, completed the acquisition of Flowplayer for an undisclosed amount. This strategic move is aimed at augmenting Wowza's product portfolio by integrating Flowplayer's technology into Wowza Video and Wowza Streaming Engine. Additionally, the acquisition is expected to facilitate Wowza's expansion of its physical presence in Europe. Flowplayer, based in Sweden, is known for providing video player solutions, including online video platforms tailored for broadcasters, publishers, and media houses. The Flowplayer video player is recognized for its responsive playback, granular customization features, and a robust plugin library.

Major companies operating in the online video platform market report are International Business Machines Corporation, YouTube LLC, TwentyThree ApS, Akamai Technologies Inc., MediaMelon Inc., SproutVideo LLC, Ziggeo Inc., Vimeo Inc., VideoBloom Inc., Edgio Inc., Dailymotion SA, Brightcove Inc., Comcast Technology Solutions, SpotX Inc., Longtail Ad Solutions Inc., Dalet Digital Media Systems USA Inc., Ooyala Inc., Vidyard Inc., Kaltura Inc., Wistia Inc., Pixability Inc., Livestream LLC, Vplayed Inc., Dacast Inc., Endavo Media & Communications Inc., Cincopa Ltd., Frame.io Inc., Panopto Inc., Niche Video Media LLC, Ensemble Video Platform.

North America was the largest region in the online video platform market in 2023. Asia-Pacific is expected to be the fastest-growing region in the global online video platform market during the forecast period. The regions covered in the online video platform market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the online video platform market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The primary categories within online video platforms encompass video processing, video management, video distribution, video analytics, and other variants. Video processing involves manipulating images and sounds within video files using hardware, software, or a combination thereof. This process enables users to create storyboards, craft layouts with diverse content types, and incorporate music as well as text into videos. Various business models such as user-generated content (UGC), software as a service (SaaS), and do-it-yourself (DIY) models are employed for live streaming and video on demand across applications such as content creation, branding, and enterprise solutions. These platforms cater to multiple end-users spanning industries such as media and entertainment, BFSI (banking, financial services, and insurance), retail, education, IT and telecom, among others.

The online video platforms market research report is one of a series of new reports that provides online video platforms market statistics, including online video platforms industry global market size, regional shares, competitors with an online video platforms market share, detailed online video platforms market segments, market trends, and opportunities, and any further data you may need to thrive in the online video platforms industry. This online video platforms market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The online video platform market includes revenues earned by entities by providing services such as video hosting, video content management, mobile video, live streaming, brand customization, video monetization, white-label streaming, and private or secure streaming. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.