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Impact of Ethics and Sustainability on Brand Loyalty - Consumer Survey Insights

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  • 14 Pages
  • November 2022
  • Region: Global
  • GlobalData
  • ID: 5804677
There is a correlation between consumers level of brand loyalty and a brands commitment to ethical and sustainability matters. Ethics and sustainability influence consumers' purchasing decisions, so brands who support these matters will gain a good reputation from consumers.

Identifying the impact that ethical and sustainable practices have on a consumers willingness to be brand-loyal


  • Overall, consumers are more loyal to brands that support green and environmental matters compared to those who support social and human rights matters
  • Leading brands in all categories are supporting sustainability and ethics matters in order to generate brand loyalty among consumers
  • Younger consumers are more likely to exert brand loyalty to products and services that are ethical and sustainable
  • During the cost-of-living crisis, there is an ongoing battle with consumers staying loyal to brands or switching to cheaper alternatives

Reasons to Buy

  • Understand consumer behavior and company responses in order to tap into what is really impacting the industry
  • Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector
  • Access valuable strategic take-outs to help direct future decision-making and inform new product development.

Table of Contents

1. Consumer Survey Insights: Impact of Ethics and Sustainability on Brand Loyalty
  • Introduction
  • Impact of ethics and sustainability on brand loyalty
  • Take-outs
2. Appendix

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Ben & Jerrys
  • Yankee
  • Johnsons