Impact of Ethics and Sustainability on Brand Loyalty - Consumer Survey Insights

There is a correlation between consumers level of brand loyalty and a brands commitment to ethical and sustainability matters. Ethics and sustainability influence consumers' purchasing decisions, so brands who support these matters will gain a good reputation from consumers.

Identifying the impact that ethical and sustainable practices have on a consumers willingness to be brand-loyal

Scope

• Overall, consumers are more loyal to brands that support green and environmental matters compared to those who support social and human rights matters
• Leading brands in all categories are supporting sustainability and ethics matters in order to generate brand loyalty among consumers
• Younger consumers are more likely to exert brand loyalty to products and services that are ethical and sustainable
• During the cost-of-living crisis, there is an ongoing battle with consumers staying loyal to brands or switching to cheaper alternatives

Reasons to Buy

• Understand consumer behavior and company responses in order to tap into what is really impacting the industry
• Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector
• Access valuable strategic take-outs to help direct future decision-making and inform new product development.