This report explores the key trade-offs consumers navigate when choosing between sustainability and efficacy in household care, examining the tensions that shape purchasing behavior.
As sustainability becomes a growing priority for consumers, household care brands face the challenge of balancing eco-conscious innovations with performance expectations. While many consumers express interest in greener alternatives, concerns over efficacy, cost, and convenience often hinder adoption.
As sustainability becomes a growing priority for consumers, household care brands face the challenge of balancing eco-conscious innovations with performance expectations. While many consumers express interest in greener alternatives, concerns over efficacy, cost, and convenience often hinder adoption.
Scope
- The pursuit of efficacy is not necessarily at odds with sustainability.
- Time poor consumers are nonetheless attentive to formulation specifics.
- There is widespread doubt about the credibility or impact of sustainability credentials in household care.
Reasons to Buy
- Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
- Access valuable strategic take-outs to help direct future decision-making and inform new product development.
Table of Contents
- Overview
- Consumer perspective
- Key trade-offs and industry response
- Takeaways
- Appendix
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Wash Wild
- The Clorox Company
- Coccole di Gaia
- Dropps
- Ocado
- Green Care Professional
- Ecover
- Tide
- The Dirt Company
- Blueland
- Zero Co
- Who Gives a Crap
- The Lab Co
- Safely
- Comfort
- DedCool
