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HNW Asset Allocation Trends, Strategies, Drivers and Forecast, 2023 Update

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  • 36 Pages
  • May 2023
  • Region: Global
  • GlobalData
  • ID: 5804719
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Drawing on results from the publisher's annual Global Wealth Managers Survey, this report analyzes HNW asset allocation strategies across key global markets. In particular, it examines the drivers behind investment choices both now and over the next 12 months.

Reduced risk appetite is a key investment theme in 2023 as we enter a new economic cycle. Monetary tightening to curb inflationary pressures amid slower economic growth and mounting geopolitical concerns have caused significant market volatility, predominately on the downside. Investors can no longer rely on the availability of cheap money to support asset price growth; they are thus eager to explore new parts of financial markets to chase returns that are increasingly hard to come by. Over the coming year, wealth managers will have to work hard to alleviate investor concerns about the economy to put the abnormally high cash and near-cash balances to work.


  • 55% of wealth managers expect HNW demand for cash and near-cash to increase over the next 12 months as investors shun risk
  • Demand in the equity space is shifting back towards capital appreciation after a punishing year for stocks and shares
  • HNW investors will remain net buyers of commodities in 2023, with expectations of further capital appreciation

Reasons to Buy

  • Learn how inflationary fears and resulting market upheaval have affected investment behavior in the HNW space
  • Identify investment trends and adjust your service proposition based on a detailed understanding of HNW investors' preferences
  • Discover how to best promote investment products by learning what is driving investment choices
  • Understand the effect increased volatility can have on investor behavior and how to minimize the risk of customers changing providers
  • Give your marketing strategies the edge required and capture new clients using insights from our data on HNW investment drivers.

Table of Contents

  • HNW Investment Trends
  • HNW Investment Drivers and Forecast
  • Appendix