Whisky Market Report 2026

The whisky market size has grown steadily in recent years. It will grow from $60.22 billion in 2025 to $62.29 billion in 2026 at a compound annual growth rate (CAGR) of 3.4%. The growth in the historic period can be attributed to expansion of global whisky consumption, growth of international spirits trade, increasing disposable incomes, expansion of aging and maturation facilities, development of diversified whisky categories.

The whisky market size is expected to see steady growth in the next few years. It will grow to $73.1 billion in 2030 at a compound annual growth rate (CAGR) of 4.1%. The growth in the forecast period can be attributed to increasing demand for premium and aged whiskies, rising interest in low-alcohol alternatives, expansion of emerging market consumption, growing investments in sustainable distilleries, increasing digital engagement with consumers. Major trends in the forecast period include premiumization of whisky offerings, rising demand for craft and small-batch whisky, growing adoption of sustainable distillation practices, expansion of non-alcoholic whisky alternatives, enhanced focus on brand storytelling.

The increasing consumption of whisky is expected to drive the growth of the whisky market in the coming years. Whisky is consumed for its rich flavor profile, cultural significance, and perceived health-related benefits. It contains antioxidants that help combat free radicals and has been associated with potential benefits such as supporting heart health, aiding digestion, improving cognitive function, and reducing stress when consumed in moderation. Whisky is also low in carbohydrates, making it a preferred choice for consumers following low-carb diets. For example, in February 2024, according to the Distilled Spirits Council, a US-based trade association, US spirits exports reached $2.2 billion in 2023, representing an 8% increase compared to the previous year. American whiskies accounted for 63% of total US spirits exports and grew by 9% over 2022 to achieve a record value of $1.4 billion. Therefore, rising whisky consumption is contributing to the expansion of the whisky market.

Producers in the whisky market are increasingly focusing on premium customization initiatives, such as bespoke cask-ownership and personalized cask programs, to enhance exclusivity and deepen consumer engagement. Personalized cask programs allow consumers to commission individual casks of aged whisky tailored to specific flavor preferences or special occasions, offering a highly customized and luxury ownership experience. For instance, in December 2024, Diageo India, an India-based subsidiary of a global spirits company, introduced India Rare Spirits, a personalized cask program that provides consumers with expert consultation, curated tastings from a selection of 30-40 aged malts matured for five to ten years, and bespoke bottling with customized labels and commissioned artwork. This initiative enhances exclusivity, personalization, and premium positioning within the whisky sector.

In February 2025, Allied Blenders & Distillers, an India-based spirits manufacturing company, acquired the brand portfolio and intellectual property rights of Fullarton Distilleries for approximately $4.44 million (₹40 crore). Through this acquisition, Allied Blenders & Distillers aimed to strengthen its presence in India’s premium and super-premium spirits segment by adding artisanal craft-spirit brands to its portfolio. Fullarton Distilleries Pvt. Ltd. is an India-based craft spirits producer specializing in premium alcoholic beverages.

Major companies operating in the whisky market are Diageo plc, Bacardi Limited, William Grant & Sons Ltd., The Edrington Group Limited, Beam Suntory Inc., Brown-Forman Corporation, Whyte & Mackay Limited, Inver House Distillers Limited, LVMH Moët Hennessy Louis Vuitton SE, Loch Lomond Distillery Company Limited, Asahi Group Holdings Ltd., Pernod Ricard SA, La Martiniquaise Co., Allied Blenders and Distillers Pvt Ltd., Suntory Beverage & Food Limited, Constellation Brands Inc., Heaven Hill Distilleries Inc., Canadian Mist Distillery Ltd., Forty Creek Distillery Ltd., Glenora Distillers International Ltd., Hood River Distillers Inc., Pemberton Distillery Inc., Corby Distilleries Limited, Sazerac Company Inc., Tomintoul Distillery Ltd., Tormore Grain Scotch Whisky, The English Whisky Co. Ltd., Sacred Spirits Company Ltd., Bimber Distillery Ltd., East London Liquor Company Limited, Cotswolds Distillery Ltd., The Lakes Whiskymakers Ltd., Oxford Rye Whisky Ltd., Ole Smoky Distillery LLC, McCormick Distilling Company, Clifford Distilling LLC, Archie Rose Distilling Co. Pty Ltd., Hellyers Road Distillery Pty Ltd., Hoochery Distillery Pty Ltd., Lark Distillery Pty Ltd., Timboon Railway Shed Distillery Pty Ltd., Kirin Holdings Company Limited.

North America was the largest region in the whisky market in 2025. The regions covered in the whisky market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the whisky market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

The whisky market consists of sales of a variety of whiskies such as bourbon whisky, blended whisky, and spirits. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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