“Austria Baby Food Market Size by Categories, Distribution Channel, Market Share and Forecast to 2028” is an analytical report by the publisher which provides extensive and highly detailed current and future market trends in the Austria market.
The number of live births in Austria decreased by 2.2% during 2016-22, reaching 0.1 million in 2022. The crude birth rate declined, whereas total fertility rates increased during 2016-22. The GDP of Austria grew by 4.6% in 2022 primarily owing to the successful COVID-19 vaccination campaigns, while consumer price inflation stood at 8.7%. Overall growth in value terms has increased in recent years with the sector registering a CAGR of 4% during 2016-22. In volume terms, sales increased in 2022, with the sector recording a CAGR of 1.6%. Baby milks remained by far the largest category in value terms with over 50% of the baby food sector, followed by baby wet meals & other. HiPP and Danone were the top two companies in 2022. HiPP retained the top spot in value during 2016-22 and remained the leader in wet meals & other and baby drinks categories. Drugstores & pharmacies remained the leading distribution channel, accounting for over 70% of overall value sales in 2022. The market for baby food in the country is expected to increase in value and volume terms during 2022-28, at a CAGR of 5.9% and 3.4%, respectively.
What else does this report offer?
The number of live births in Austria decreased by 2.2% during 2016-22, reaching 0.1 million in 2022. The crude birth rate declined, whereas total fertility rates increased during 2016-22. The GDP of Austria grew by 4.6% in 2022 primarily owing to the successful COVID-19 vaccination campaigns, while consumer price inflation stood at 8.7%. Overall growth in value terms has increased in recent years with the sector registering a CAGR of 4% during 2016-22. In volume terms, sales increased in 2022, with the sector recording a CAGR of 1.6%. Baby milks remained by far the largest category in value terms with over 50% of the baby food sector, followed by baby wet meals & other. HiPP and Danone were the top two companies in 2022. HiPP retained the top spot in value during 2016-22 and remained the leader in wet meals & other and baby drinks categories. Drugstores & pharmacies remained the leading distribution channel, accounting for over 70% of overall value sales in 2022. The market for baby food in the country is expected to increase in value and volume terms during 2022-28, at a CAGR of 5.9% and 3.4%, respectively.
What else does this report offer?
- Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry
- Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors
- Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands
- Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel
- Future projections considering various trends which are likely to affect the industry
Scope
- Value sales of the baby milks category rose from EUR69.7 million ($77.2 million) in 2016 to EUR84.4 million ($88.9 million) in 2022, registering a CAGR of 3.2% over this period
- Volumes of baby cereals & dry meals fell slightly from 1.110 million kg in 2016 to 1.106 million kg in 2022, reflecting a negative CAGR of 0.1% during 2016-22
- Value sales of the baby wet meals & other category rose from EUR44.2 million ($48.9 million) in 2016 to EUR62.2 million ($65.5 million) in 2022, recording a CAGR of 5.9%
- During 2016-22, per capita consumption of baby drinks increased by 0.3%
Reasons to Buy
- Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation
- Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit
- Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market
- Investigates which categories are performing the best and how this is changing market dynamics.
Table of Contents
- Executive Summary
- Part 1: Market Environment
- Value and Volume Growth Analysis by Region
- Growth Analysis of Austria Compared with Other Leading Countries in the Western European Market
- PCC and PCE of Austria Compared with Global and Western European Markets
- Part 2: Background
- Births
- Sociodemographic Trends
- Working Women
- Breastfeeding Trends
- Regulations
- Part 3: Overview
- Austria Baby Food Sector Snapshot
- Market Size Analysis
- Manufacturer Shares
- Part 4: Category Analysis
- Baby Milks
- Baby Cereals & Dry Meals
- Baby Wet Meals & Other
- Baby Drinks
- Baby Finger Food
- Part 5: Production and Trade
- Imports
- Exports
- Part 6: Distribution
- Channel Share Analysis
- Baby Food Retailing
- Part 7: Economic Background
- GDP Growth and Inflation
- Part 8: Prospects and Forecasts
- Future Trends
- Part 9: Definitions
- Part 10: Appendix
- Summary Methodology
- About the Publisher
- Birth and population trends, 2008-28
- Number of births by region, 2012 and 2014-21
- Families with children under the age of three, 2011, 2014-16, and 2019
- Families with children under the age of three, 2021
- Families with children under the age of three, 1995, 2000, 2005, 2010, 2015, 2017, 2018, and 2021
- Live births by age group of mother, 2014-21
- Number of women of childbearing age by age group, 2014, 2016, 2018, and 2020
- Working women, 2012-21
- Women in employment by age, 2012
- Breastfeeding rates by age of baby, 2006
- Breastfeeding initiation by sociodemographic factors, 2006
- Breastfeeding duration by sociodemographic factors, 2006
- Leading categories (value and volume), 2022
- Baby food: manufacturer shares, value & volume, %, 2016-22
- Baby food: manufacturer shares by category, %, 2022
- Baby milks: SKUs by pack type, 2022
- Baby milks: SKUs by pack size, 2022
- Baby milks: brand price positioning analysis, 2022
- Baby milks: manufacturer shares, value & volume, %, 2016-22
- Baby milks: manufacturer & brand shares, value, %, 2016-22
- Baby milks: manufacturer & brand shares, volume, %, 2016-22
- Baby cereals & dry meals: SKUs by pack type, 2022
- Baby cereals & dry meals: SKUs by pack size, 2022
- Baby cereals & dry meals: brand price positioning analysis, 2022
- Baby cereals & dry meals: manufacturer shares, value & volume, %, 2016-22
- Baby cereals & dry meals: manufacturer and brand shares, value, %, 2016-22
- Baby cereals & dry meals: manufacturer and brand shares, volume, %, 2016-22
- Baby wet meals & other: SKUs by pack type, 2022
- Baby wet meals & other: SKUs by pack size, 2022
- Baby wet meals & other: brand price positioning analysis, 2022
- Baby wet meals & other: manufacturer shares, value & volume, %, 2016-22
- Baby wet meals & other: manufacturer and brand shares, value, %, 2016-22
- Baby wet meals and other: manufacturer and brand shares, volume, %, 2016-22
- Baby drinks: SKUs by pack type, 2022
- Baby drinks: SKUs by pack size, 2022
- Baby drinks: brand price positioning analysis, 2022
- Baby drinks: manufacturer shares, value & volume, %, 2016-22
- Baby drinks: manufacturer and brand shares, value, %, 2016-22
- Baby drinks: manufacturer and brand shares, volume, %, 2016-22
- Baby finger food: brand price positioning analysis, 2022
- Baby milks & cereals: trends in imports, 2014-21
- Imports of baby milks & cereals by country of origin, 2019-21
- Other baby food: trends in imports, 2014-21
- Imports of other baby food by country of origin, 2019-21
- Baby milks & cereals: trends in exports, 2014-21
- Exports of baby milks & cereals by country of destination, 2019-21
- Other baby food: trends in exports, 2014-21
- Exports of other baby food by country of destination, 2019-21
- Change in distribution share, 2016-22
- Baby food: sales by outlet type, % value, 2016-22
- Baby food: sales by type of food and outlet type, % value, 2021
- Category definitions
- Terminology definitions
- Baby population, number of babies ('000), 2007-28
- Baby food: market value, current prices ($ million), 2016-22
- Baby food: market value, constant prices, 2016-22
- Baby food: market volume, million kg, 2016-22
- Baby food: per capita expenditure, current prices ($), 2016-22
- Baby food: per capita expenditure, constant prices, 2016-22
- Baby food: per capita consumption, kg, 2016-22
- Baby milks: category segmentation, value and volume, 2016-22
- Baby food: market value forecasts, current prices ($), 2022-28
- Baby food: market value forecasts, constant prices, 2022-28
- Baby food: market volume forecasts, million kg, 2022-28
- Baby food: per capita expenditure forecasts, current prices ($), 2022-28
- Baby food: per capita expenditure forecasts, constant prices, 2022-28
- Baby food: per capita consumption forecasts, kg, 2022-28
- Exchange rates: LCU per $, 2016-22
- Exchange rates: LCU per $, 2023-28
- SKUs allocation by product type
- Austria’s value and volume shares in the global and Western European baby food sectors, 2022-27
- Austria compared with the other top countries in terms of market share, growth, and competitive landscape
- PCC* comparison - Austria, Western Europe, and global, 2017-27
- PCE* comparison - Austria, Western Europe, and global, 2017-27
- Baby food: sector size (value), 2016-22
- Baby food: sector size (volume), 2016-22
- Market size and growth analysis by value and volume, baby food sector, 2016-28
- Baby food: manufacturer shares, value %, 2022
- Baby food: manufacturer shares, volume %, 2022
- Baby food: manufacturer shares by category, % value, 2022
- Market size and growth analysis by value and volume, baby milks category, 2016-28
- Baby milks: per capita expenditure & consumption, 2016-22
- Baby milks: per capita expenditure & consumption by age group, 2016-22
- Baby milks: segmentation, value, and volume, 2016-22
- Market size and growth analysis by value and volume, baby cereals & dry meals category, 2016-28
- Baby cereals & dry meals: per capita expenditure & consumption, 2016-22
- Market size and growth analysis by value and volume, baby wet meals & other category, 2016-28
- Baby wet meals & other: per capita expenditure & consumption, 2016-22
- Market size and growth analysis by value and volume, baby drinks category, 2016-28
- Baby drinks: per capita expenditure & consumption, 2016-22
- Share of key distribution channels (in value terms), baby food sector, 2022
- Key distribution channel share by category (in value terms), 2022
- GDP at current prices (EUR billion)
- Real GDP growth rate (%)
- Consumer price inflation (%)
- Unemployment rate (%)
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- HiPP
- Danone
- DMK Group
- Nestlé
- Maresi
- Humana
