Asia-Pacific RTD Tea & Coffee Market Outlook, 2028

The Asia-Pacific region is one of the largest consumers of RTD tea and coffee globally. The market is driven by a large population, changing consumer preferences, and a growing middle class with increased disposable income. Asia-Pacific countries, such as China, Japan, India, and Thailand, have a rich tradition of tea consumption. Tea is deeply ingrained in the cultural fabric of these countries, leading to a strong demand for RTD tea products. Traditional tea varieties, such as green tea and oolong tea, are popular, along with innovative flavour combinations. Tea holds deep cultural significance in China. Traditional Chinese tea ceremonies, such as Gongfu Cha, focus on the art and ritual of preparing and serving tea. Popular tea varieties in China include green tea, oolong tea, and pu-erh tea. However, coffee consumption has been growing rapidly in urban areas, with coffeehouses becoming popular social spaces. In the Asia Pacific region Rapid urbanisation in many Asian countries has led to an increase in consumption of convenience products, including RTD beverages. As people move to cities and adopt fast-paced lifestyles, the demand for on-the-go beverages such as RTD tea and coffee has surged. The market is known for its wide range of innovative and diverse RTD tea and coffee products. Manufacturers continually introduce new flavours, functional benefits, and packaging formats to cater to evolving consumer preferences. This product innovation helps drive consumption by offering a variety of options to choose from. This region's market is known for its innovative and diverse flavour profiles. Brands are introducing fusion flavours that combine traditional and international tastes to cater to evolving consumer preferences. Unique and adventurous flavour combinations attract consumers looking for new and exciting taste experiences.

According to the research report Asia Pacific RTD Tea and Coffee Market Outlook, 2028, the market is expected to grow at a 6.52% CAGR by 2023-28. The Asia-Pacific region has experienced rapid urbanisation and an increase in busy lifestyles. As a result, consumers are seeking convenient and on-the-go beverage options. RTD tea and coffee provide a quick and ready-to-consume solution, catering to the fast-paced lives of consumers. The influence of Western culture, particularly from the United States and Europe, has played a role in the popularity of RTD tea and coffee in the Asia-Pacific region. The adoption of Western lifestyle trends, including coffee culture, has contributed to the growth of the RTD coffee segment. Western-style coffee chains and café culture have become popular in many Asian countries, influencing consumer preferences and driving the market. Based on the report, types of segments include ready-to-drink tea and ready-to-drink coffee. In the Asia-Pacific Region, ready-to-drink tea holds the highest market share in this region. Tea has a long-standing cultural heritage in many countries within the Asia-Pacific region. Traditional tea ceremonies, such as those in China and Japan, have been ingrained in the culture for centuries. This cultural preference for tea translates into a higher demand for RTD tea products in the region. There are several RTD teas trending in the Asia-Pacific region. Green tea is widely consumed and highly popular in many Asian countries. It is known for its refreshing taste and numerous health benefits, including its antioxidant properties. Green tea flavours both in pure form and combined with other ingredients such as jasmine or fruit, is commonly found in RTD tea offerings. Milk tea, also known as chai or teh tarik, is a creamy and sweetened tea that has gained immense popularity in many Asian countries, such as Taiwan, Hong Kong, and Malaysia. It is often made with black tea and sweetened condensed milk. RTD milk tea variants, including different flavours like classic, matcha, or taro, are in high demand among consumers.

Based on the report, the Asia-Pacific market is segmented into five countries, including China, Japan, India, Australia, and South Korea. Among them, China will dominate the market in 2022. China has the second-largest population in the world after India, providing a massive consumer base for the RTD tea and coffee market. The sheer size of the market presents significant opportunities for brands to tap into a vast customer pool and drive sales. China has experienced rapid economic growth, leading to an expanding middle class with higher disposable incomes. As urbanisation continues, more consumers are seeking convenient and ready-to-consume beverage options. RTD tea and coffee fulfil this demand for on-the-go convenience while still offering the familiar taste and benefits of traditional tea. Based on the packaging type segment, this includes the pet bottle, glass bottle, canned, fountain/aseptic, and others (pouches, cartoons, and cups). In the Asia-Pacific Region, pet bottles have the highest market share in the region. Shaped PET bottles refer to bottles with unique or distinctive designs that deviate from traditional cylindrical or rectangular shapes. These bottles may have curves, indents, or ergonomic features for easy gripping and handling. Shaped bottles can help brands differentiate their products and create a visual impact on store shelves. Also, shaped pet bottles and single-serve bottles are growing in the market.

Based on the price range, segments include the regular price range ($0.50 to $2 per unit), popular price ($2 to $4), premium price ($4 to $8), fountain, and super premium. In Asia Pacific, the regular price segment is leading the RTD tea and coffee market. The regular price segment is often associated with higher volume sales due to its larger customer base. While individual profit margins may be lower compared to premium-priced products, the higher sales volume compensates for this. RTD tea and coffee brands operating in the regular price segment can generate significant revenue and market share through increased sales volume, making it an attractive business strategy. There are several companies that sell the RTD at the regular price range: Pokka, Uni-President, and Nestea. Based on the distribution channels, which include off-trade and on-trade, in the Asia-Pacific region, the off-trade segment has the highest market share. Off-trade segments include hypermarkets, supermarkets, convenience stores, and independent grocery stores. There are several start-ups in Asia Pacific regarding the RTD tea and coffee market. Heytea is a Chinese start-up that has gained significant popularity for its innovative and high-quality cheese tea beverages. They have expanded rapidly across China and have become a prominent player in the RTD tea market. Camellia's Tea House is an Australian start-up that focuses on premium loose-leaf teas and herbal infusions. They offer a range of RTD tea products, including bottled teas that emphasise quality and sustainability.

Government policies and certifications related to the RTD tea and coffee market vary across countries in the Asia-Pacific region. Here are some examples of government initiatives and certifications that are relevant to the industry. Many countries in the Asia-Pacific region have implemented food safety standards and regulations to ensure the quality and safety of RTD tea and coffee products. These standards may include requirements for labelling, packaging, ingredient quality, and production processes. Increasing consumer demand for organic products has led to the development of organic certification programmes in various countries. These certifications ensure that RTD tea and coffee products are produced using organic farming practises and meet specific organic standards. Governments in the Asia-Pacific region are promoting environmental sustainability in the food and beverage industry, including the RTD tea and coffee sector. Initiatives may include encouraging recycling and waste management, reducing single-use plastics, and promoting sustainable sourcing practises. Some governments provide support and incentives to promote the local RTD tea and coffee industry. This may include financial assistance, market access programmes, and initiatives to develop domestic brands and products.

Considered in this report

• Geography: Asia Pacific
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• Asia Pacific Ready to Drink Tea & Coffee market with its value and forecast along with its segments
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries Covered in this report

• China
• Japan
• India
• Australia
• South Korea

By Type

• Ready to Drink Tea
• Ready to Drink Coffee

By Packaging

• Pet Bottle
• Canned
• Glass Bottle
• Fountain/Aseptic
• Others (Pouches, Cartoons and Cups)

By Price

• Regular ($0.50 to $2 per unit)
• Popular Priced ($2 TO $4)
• Premium ($4 to $8)
• Super Premium (above $8)
• Fountain

By Distribution Channel

• Off-trade
• On-trade (Food Service and Vending)

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to ready to Drink Tea & Coffee industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.