South America Wine Market Outlook, 2028

South America wine market is well-known for its long history and wide range of wine products. South Africa has a long history of wine production, reaching back to the 17th century, and is regarded as one of the New World wine-producing regions. The Western Cape region, which has a Mediterranean climate and diverse terroir, produces the majority of the country's wine. South Africa is well-known for producing a diverse range of wine styles, such as Chenin Blanc, Pinotage, Shiraz, and Sauvignon Blanc. The industry is distinguished by both large-scale commercial wineries and smaller boutique vineyards, which offer a broad assortment of wines to meet the needs of various consumer tastes. South African wines have received international acclaim for their high quality and distinctive characteristics. Domestic consumption and export affect the market, with significant export markets being the United Kingdom, Germany, the United States, and China. The wine market in South Africa is evolving, with an increasing emphasis on sustainable and organic wine production, wine tourism, and the creation of new wine areas. The South American wine market is distinguished by the presence of the world's highest vineyard. The Colomé vineyard is the highest-altitude vineyard in the world, located in the province of Salta, Argentina, at an elevation of over 9,800 feet (3,000 meters) above sea level. With intense sunlight, cool nights, and a high diurnal temperature range, this great altitude creates unusual growing conditions. These conditions help to develop intense flavors, bright acidity, and distinct characteristics in the wines produced by this vineyard. The presence of such high-altitude vines demonstrates South America's great diversity and potential as a wine-producing location, pushing the limits of what is possible in winemaking.

According to the research report, South America Wine Market Outlook, 2028 the market is anticipated to add more than USD 8.42 Billion from 2023 to 2028. South American consumers are increasingly choosing premium and high-quality wines. They are open to trying new grape kinds, regions, and styles in search of one-of-a-kind wine experiences. Wines that are environmentally friendly and sustainable are in high demand. Consumers are looking for wines produced using organic or biodynamic agricultural practices and are concerned about the wine industry's carbon footprint and environmental impact. Wine regions in South America, such as Mendoza in Argentina, Colchagua Valley in Chile, and Cafayate in Argentina, draw both wine connoisseurs and visitors. Wine tourism experiences, including vineyard visits, tastings, and wine festivals, have grown in popularity among domestic and international travelers. In the South American wine market, red wines are particularly famous and highly regarded. This region is known for its exceptional production of red wines, which have gained international recognition. Some of the popular red wine varieties include Malbec from Argentina, Carmenere from Chile, and Tannat from Uruguay. While red wines dominate the market, South America also produces notable white wines. Sauvignon Blanc, Chardonnay, and Torrontes are among the popular white grape varieties. These wines showcase vibrant fruit flavors, refreshing acidity, and a diverse range of styles.

Argentina is regarded as a leader in the South American wine market. Argentina has established itself as a prominent player in the worldwide wine business, well recognized for its superb Malbec production. Malbec has become synonymous with Argentine wine, gaining international acclaim for its exceptional quality and distinctive flavor character. Argentina's wine business benefits from the country's varied climate and geography, which give perfect conditions for grape cultivation. High-altitude vines in the nation contribute to the development of rich flavors and bright acidity in the wines. Furthermore, Argentina's dedication to contemporary winemaking processes and investment in vineyard management has improved the quality of its wines. Argentina produces several grape types besides Malbec, including Cabernet Sauvignon, Syrah, Bonarda, and Torrontes. Argentina has secured a major place in the South American wine market as well as a strong presence on the global wine scene as a result of the convergence of these variables.

The South American wine market's target audience varies, but it generally comprises wine aficionados, connoisseurs, and customers who value premium wines. South American wine consumption is not limited to a certain demographic and caters to a diverse spectrum of consumers, including residents, tourists, and worldwide wine connoisseurs. South America has emerged as a prominent player in the global wine business in terms of international trade. Argentina, Chile, and Brazil have all actively participated in the worldwide wine trade, selling their wines to other parts of the world. These countries have used their favorable climate and unique terroir to produce high-quality wines that are highly sought after around the world. South American wines have earned recognition and popularity in worldwide markets due to their distinct features, such as Argentina's strong Malbec wines, Chile's exquisite and refined Cabernet Sauvignon wines, and Brazil's sparkling wines. The diverse flavors, regional identities, and value for money of the wines have contributed to their international success. International trade shows, exhibitions, and wine festivals all play an important role in marketing South American wines and enabling trade. Wineries can use these events to showcase their wines to foreign buyers, distributors, and industry professionals, developing commercial partnerships and expanding market reach.

The South American wine market is boosted by a variety of events and displays that highlight the region's wine sector. One major event is the Vinexpo Sao Paulo, which brings together industry leaders and shows wines and spirits from around the world. The Argentina Wine Awards honors and promotes Argentina's greatest wines, giving local vineyards credit and exposure. ExpoVinis Brazil is Latin America's largest wine expo, drawing importers, distributors, and sommeliers for networking and commercial prospects. Chile's Vina del Mar Wine Festival celebrates the country's wine production with tastings, music, and cultural activities. The Mendoza Wine Harvest Festival in Argentina celebrates the grape harvest and winemaking traditions. These events help to grow and promote South American wines. The supermarket chain Carrefour is one of the most popular distribution channels in the South American wine market. Carrefour is present in a number of nations in the area, including Brazil, Argentina, and Chile. They have a large retail network with a diversified selection of wines from local and international producers. Carrefour's vast reach and reputation for quality and affordability make them a popular choice for wine buyers. Another notable example is Chile's Jumbo grocery chain, which also has a large presence in the wine sector. These supermarkets provide a simple and accessible platform for consumers to learn about and buy wines, which contributes to their high sales in the South American wine market.

The variability of the climate is one of the major obstacles. South American wine regions such as Argentina and Chile face a variety of meteorological extremes, including intense heatwaves and droughts, which can impact grape yields and wine quality. Another problem is export logistics, as limited transportation infrastructure and complex export regulations can raise costs and cause delays in transporting wines to international markets. The market's fragmentation, with multiple small and medium-sized producers, creates additional hurdles in terms of competition, price volatility, and brand awareness. Because each South American country has its own wine regulations and labeling standards, regulatory complexity is a big barrier. This increases the complexity and cost of the manufacturing and distribution processes. Considering these hurdles, the South American wine sector continues to prosper, driven by rising local consumption, burgeoning foreign demand, and a focus on quality and sustainability. The region's rich viticultural legacy, favorable terrain, and growing reputation for producing world-class wines all contribute to its competitiveness in the global wine market.

Considered in this report

• Geography: South America
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• South America Wine Market with its value and forecast along with its segments
• Country-wise Personal Protective Equipment market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:

• Brazil
• Argentina
• Colombia

By Product type

• Still Wine
• Sparkling Wine

By Color

• Red Wine
• White Wine
• Rose Wine
• Others

By Sweetness Level

• Semi-Sweet
• Dry
• Sweet
• Semi-Dry

By Distribution Channel

• On Trade
• Off Trade

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we have started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to wine industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.