CHAPTER 1: INTRODUCTION
1.1. Report description
1.2. Key market segments
1.3. Key benefits to the stakeholders
1.4. Research Methodology
1.4.1. Primary research
1.4.2. Secondary research
1.4.3. Analyst tools and models
CHAPTER 2: EXECUTIVE SUMMARY
2.1. CXO Perspective
CHAPTER 3: MARKET OVERVIEW
3.1. Market definition and scope
3.2. Key findings
3.2.1. Top impacting factors
3.2.2. Top investment pockets
3.3. Porter’s five forces analysis
3.3.1. Bargaining power of suppliers
3.3.2. Bargaining power of buyers
3.3.3. Threat of substitutes
3.3.4. Threat of new entrants
3.3.5. Intensity of rivalry
3.4. Market dynamics
3.4.1. Drivers
3.4.1.1. Surge in adoption of AI Converging in Adtech
3.4.1.2. Extensive adoption of smartphones and emergence of high-speed internet
3.4.2. Restraints
3.4.2.1. Rising adoption of ad-blockers to avoid online advertising
3.4.3. Opportunities
3.4.3.1. Emergence of advertising automation
3.4.3.2. Growing interest of business owners for online advertising to increase brand awareness
3.5. COVID-19 Impact Analysis on the market
CHAPTER 4: ADTECH MARKET, BY SOLUTION
4.1. Overview
4.1.1. Market size and forecast
4.2. Demand-side Platforms (DSPs)
4.2.1. Key market trends, growth factors and opportunities
4.2.2. Market size and forecast, by region
4.2.3. Market share analysis by country
4.3. Supply-side Platforms (SSPs)
4.3.1. Key market trends, growth factors and opportunities
4.3.2. Market size and forecast, by region
4.3.3. Market share analysis by country
4.4. Ad Networks
4.4.1. Key market trends, growth factors and opportunities
4.4.2. Market size and forecast, by region
4.4.3. Market share analysis by country
4.5. Data Management Platforms (DMPs)
4.5.1. Key market trends, growth factors and opportunities
4.5.2. Market size and forecast, by region
4.5.3. Market share analysis by country
4.6. Others
4.6.1. Key market trends, growth factors and opportunities
4.6.2. Market size and forecast, by region
4.6.3. Market share analysis by country
CHAPTER 5: ADTECH MARKET, BY ADVERTISING TYPE
5.1. Overview
5.1.1. Market size and forecast
5.2. Programmatic Advertising
5.2.1. Key market trends, growth factors and opportunities
5.2.2. Market size and forecast, by region
5.2.3. Market share analysis by country
5.3. Search Advertising
5.3.1. Key market trends, growth factors and opportunities
5.3.2. Market size and forecast, by region
5.3.3. Market share analysis by country
5.4. Display Advertising
5.4.1. Key market trends, growth factors and opportunities
5.4.2. Market size and forecast, by region
5.4.3. Market share analysis by country
5.5. Mobile Advertising
5.5.1. Key market trends, growth factors and opportunities
5.5.2. Market size and forecast, by region
5.5.3. Market share analysis by country
5.6. Email Marketing
5.6.1. Key market trends, growth factors and opportunities
5.6.2. Market size and forecast, by region
5.6.3. Market share analysis by country
5.7. Native Advertising
5.7.1. Key market trends, growth factors and opportunities
5.7.2. Market size and forecast, by region
5.7.3. Market share analysis by country
5.8. Others
5.8.1. Key market trends, growth factors and opportunities
5.8.2. Market size and forecast, by region
5.8.3. Market share analysis by country
CHAPTER 6: ADTECH MARKET, BY ENTERPRISE SIZE
6.1. Overview
6.1.1. Market size and forecast
6.2. Large Enterprises
6.2.1. Key market trends, growth factors and opportunities
6.2.2. Market size and forecast, by region
6.2.3. Market share analysis by country
6.3. Small and Medium-sized Enterprises
6.3.1. Key market trends, growth factors and opportunities
6.3.2. Market size and forecast, by region
6.3.3. Market share analysis by country
CHAPTER 7: ADTECH MARKET, BY PLATFORM
7.1. Overview
7.1.1. Market size and forecast
7.2. Mobile
7.2.1. Key market trends, growth factors and opportunities
7.2.2. Market size and forecast, by region
7.2.3. Market share analysis by country
7.3. Web
7.3.1. Key market trends, growth factors and opportunities
7.3.2. Market size and forecast, by region
7.3.3. Market share analysis by country
7.4. Others
7.4.1. Key market trends, growth factors and opportunities
7.4.2. Market size and forecast, by region
7.4.3. Market share analysis by country
CHAPTER 8: ADTECH MARKET, BY INDUSTRY VERTICAL
8.1. Overview
8.1.1. Market size and forecast
8.2. Media and Entertainment
8.2.1. Key market trends, growth factors and opportunities
8.2.2. Market size and forecast, by region
8.2.3. Market share analysis by country
8.3. BFSI
8.3.1. Key market trends, growth factors and opportunities
8.3.2. Market size and forecast, by region
8.3.3. Market share analysis by country
8.4. Education
8.4.1. Key market trends, growth factors and opportunities
8.4.2. Market size and forecast, by region
8.4.3. Market share analysis by country
8.5. Retail and Consumer Goods
8.5.1. Key market trends, growth factors and opportunities
8.5.2. Market size and forecast, by region
8.5.3. Market share analysis by country
8.6. IT and Telecom
8.6.1. Key market trends, growth factors and opportunities
8.6.2. Market size and forecast, by region
8.6.3. Market share analysis by country
8.7. Healthcare
8.7.1. Key market trends, growth factors and opportunities
8.7.2. Market size and forecast, by region
8.7.3. Market share analysis by country
8.8. Others
8.8.1. Key market trends, growth factors and opportunities
8.8.2. Market size and forecast, by region
8.8.3. Market share analysis by country
CHAPTER 9: ADTECH MARKET, BY REGION
9.1. Overview
9.1.1. Market size and forecast By Region
9.2. North America
9.2.1. Key trends and opportunities
9.2.2. Market size and forecast, by Solution
9.2.3. Market size and forecast, by Advertising Type
9.2.4. Market size and forecast, by Enterprise Size
9.2.5. Market size and forecast, by Platform
9.2.6. Market size and forecast, by Industry Vertical
9.2.7. Market size and forecast, by country
9.2.7.1. U.S.
9.2.7.1.1. Key market trends, growth factors and opportunities
9.2.7.1.2. Market size and forecast, by Solution
9.2.7.1.3. Market size and forecast, by Advertising Type
9.2.7.1.4. Market size and forecast, by Enterprise Size
9.2.7.1.5. Market size and forecast, by Platform
9.2.7.1.6. Market size and forecast, by Industry Vertical
9.2.7.2. Canada
9.2.7.2.1. Key market trends, growth factors and opportunities
9.2.7.2.2. Market size and forecast, by Solution
9.2.7.2.3. Market size and forecast, by Advertising Type
9.2.7.2.4. Market size and forecast, by Enterprise Size
9.2.7.2.5. Market size and forecast, by Platform
9.2.7.2.6. Market size and forecast, by Industry Vertical
9.3. Europe
9.3.1. Key trends and opportunities
9.3.2. Market size and forecast, by Solution
9.3.3. Market size and forecast, by Advertising Type
9.3.4. Market size and forecast, by Enterprise Size
9.3.5. Market size and forecast, by Platform
9.3.6. Market size and forecast, by Industry Vertical
9.3.7. Market size and forecast, by country
9.3.7.1. UK
9.3.7.1.1. Key market trends, growth factors and opportunities
9.3.7.1.2. Market size and forecast, by Solution
9.3.7.1.3. Market size and forecast, by Advertising Type
9.3.7.1.4. Market size and forecast, by Enterprise Size
9.3.7.1.5. Market size and forecast, by Platform
9.3.7.1.6. Market size and forecast, by Industry Vertical
9.3.7.2. Germany
9.3.7.2.1. Key market trends, growth factors and opportunities
9.3.7.2.2. Market size and forecast, by Solution
9.3.7.2.3. Market size and forecast, by Advertising Type
9.3.7.2.4. Market size and forecast, by Enterprise Size
9.3.7.2.5. Market size and forecast, by Platform
9.3.7.2.6. Market size and forecast, by Industry Vertical
9.3.7.3. France
9.3.7.3.1. Key market trends, growth factors and opportunities
9.3.7.3.2. Market size and forecast, by Solution
9.3.7.3.3. Market size and forecast, by Advertising Type
9.3.7.3.4. Market size and forecast, by Enterprise Size
9.3.7.3.5. Market size and forecast, by Platform
9.3.7.3.6. Market size and forecast, by Industry Vertical
9.3.7.4. Italy
9.3.7.4.1. Key market trends, growth factors and opportunities
9.3.7.4.2. Market size and forecast, by Solution
9.3.7.4.3. Market size and forecast, by Advertising Type
9.3.7.4.4. Market size and forecast, by Enterprise Size
9.3.7.4.5. Market size and forecast, by Platform
9.3.7.4.6. Market size and forecast, by Industry Vertical
9.3.7.5. Spain
9.3.7.5.1. Key market trends, growth factors and opportunities
9.3.7.5.2. Market size and forecast, by Solution
9.3.7.5.3. Market size and forecast, by Advertising Type
9.3.7.5.4. Market size and forecast, by Enterprise Size
9.3.7.5.5. Market size and forecast, by Platform
9.3.7.5.6. Market size and forecast, by Industry Vertical
9.3.7.6. Rest of Europe
9.3.7.6.1. Key market trends, growth factors and opportunities
9.3.7.6.2. Market size and forecast, by Solution
9.3.7.6.3. Market size and forecast, by Advertising Type
9.3.7.6.4. Market size and forecast, by Enterprise Size
9.3.7.6.5. Market size and forecast, by Platform
9.3.7.6.6. Market size and forecast, by Industry Vertical
9.4. Asia-Pacific
9.4.1. Key trends and opportunities
9.4.2. Market size and forecast, by Solution
9.4.3. Market size and forecast, by Advertising Type
9.4.4. Market size and forecast, by Enterprise Size
9.4.5. Market size and forecast, by Platform
9.4.6. Market size and forecast, by Industry Vertical
9.4.7. Market size and forecast, by country
9.4.7.1. China
9.4.7.1.1. Key market trends, growth factors and opportunities
9.4.7.1.2. Market size and forecast, by Solution
9.4.7.1.3. Market size and forecast, by Advertising Type
9.4.7.1.4. Market size and forecast, by Enterprise Size
9.4.7.1.5. Market size and forecast, by Platform
9.4.7.1.6. Market size and forecast, by Industry Vertical
9.4.7.2. Japan
9.4.7.2.1. Key market trends, growth factors and opportunities
9.4.7.2.2. Market size and forecast, by Solution
9.4.7.2.3. Market size and forecast, by Advertising Type
9.4.7.2.4. Market size and forecast, by Enterprise Size
9.4.7.2.5. Market size and forecast, by Platform
9.4.7.2.6. Market size and forecast, by Industry Vertical
9.4.7.3. India
9.4.7.3.1. Key market trends, growth factors and opportunities
9.4.7.3.2. Market size and forecast, by Solution
9.4.7.3.3. Market size and forecast, by Advertising Type
9.4.7.3.4. Market size and forecast, by Enterprise Size
9.4.7.3.5. Market size and forecast, by Platform
9.4.7.3.6. Market size and forecast, by Industry Vertical
9.4.7.4. Australia
9.4.7.4.1. Key market trends, growth factors and opportunities
9.4.7.4.2. Market size and forecast, by Solution
9.4.7.4.3. Market size and forecast, by Advertising Type
9.4.7.4.4. Market size and forecast, by Enterprise Size
9.4.7.4.5. Market size and forecast, by Platform
9.4.7.4.6. Market size and forecast, by Industry Vertical
9.4.7.5. South Korea
9.4.7.5.1. Key market trends, growth factors and opportunities
9.4.7.5.2. Market size and forecast, by Solution
9.4.7.5.3. Market size and forecast, by Advertising Type
9.4.7.5.4. Market size and forecast, by Enterprise Size
9.4.7.5.5. Market size and forecast, by Platform
9.4.7.5.6. Market size and forecast, by Industry Vertical
9.4.7.6. Rest of Asia-Pacific
9.4.7.6.1. Key market trends, growth factors and opportunities
9.4.7.6.2. Market size and forecast, by Solution
9.4.7.6.3. Market size and forecast, by Advertising Type
9.4.7.6.4. Market size and forecast, by Enterprise Size
9.4.7.6.5. Market size and forecast, by Platform
9.4.7.6.6. Market size and forecast, by Industry Vertical
9.5. LAMEA
9.5.1. Key trends and opportunities
9.5.2. Market size and forecast, by Solution
9.5.3. Market size and forecast, by Advertising Type
9.5.4. Market size and forecast, by Enterprise Size
9.5.5. Market size and forecast, by Platform
9.5.6. Market size and forecast, by Industry Vertical
9.5.7. Market size and forecast, by country
9.5.7.1. Latin America
9.5.7.1.1. Key market trends, growth factors and opportunities
9.5.7.1.2. Market size and forecast, by Solution
9.5.7.1.3. Market size and forecast, by Advertising Type
9.5.7.1.4. Market size and forecast, by Enterprise Size
9.5.7.1.5. Market size and forecast, by Platform
9.5.7.1.6. Market size and forecast, by Industry Vertical
9.5.7.2. Middle East
9.5.7.2.1. Key market trends, growth factors and opportunities
9.5.7.2.2. Market size and forecast, by Solution
9.5.7.2.3. Market size and forecast, by Advertising Type
9.5.7.2.4. Market size and forecast, by Enterprise Size
9.5.7.2.5. Market size and forecast, by Platform
9.5.7.2.6. Market size and forecast, by Industry Vertical
9.5.7.3. Africa
9.5.7.3.1. Key market trends, growth factors and opportunities
9.5.7.3.2. Market size and forecast, by Solution
9.5.7.3.3. Market size and forecast, by Advertising Type
9.5.7.3.4. Market size and forecast, by Enterprise Size
9.5.7.3.5. Market size and forecast, by Platform
9.5.7.3.6. Market size and forecast, by Industry Vertical
CHAPTER 10: COMPETITIVE LANDSCAPE
10.1. Introduction
10.2. Top winning strategies
10.3. Product Mapping of Top 10 Player
10.4. Competitive Dashboard
10.5. Competitive Heatmap
10.6. Top player positioning, 2021
CHAPTER 11: COMPANY PROFILES
11.1. Adobe Inc.
11.1.1. Company overview
11.1.2. Key Executives
11.1.3. Company snapshot
11.1.4. Operating business segments
11.1.5. Product portfolio
11.1.6. Business performance
11.1.7. Key strategic moves and developments
11.2. Alibaba Group Holding Limited
11.2.1. Company overview
11.2.2. Key Executives
11.2.3. Company snapshot
11.2.4. Operating business segments
11.2.5. Product portfolio
11.2.6. Business performance
11.2.7. Key strategic moves and developments
11.3. Amazon.com, Inc.
11.3.1. Company overview
11.3.2. Key Executives
11.3.3. Company snapshot
11.3.4. Operating business segments
11.3.5. Product portfolio
11.3.6. Business performance
11.3.7. Key strategic moves and developments
11.4. Google LLC
11.4.1. Company overview
11.4.2. Key Executives
11.4.3. Company snapshot
11.4.4. Operating business segments
11.4.5. Product portfolio
11.4.6. Business performance
11.4.7. Key strategic moves and developments
11.5. InMobi Technology Services Private Limited
11.5.1. Company overview
11.5.2. Key Executives
11.5.3. Company snapshot
11.5.4. Operating business segments
11.5.5. Product portfolio
11.5.6. Key strategic moves and developments
11.6. Meta Platforms, Inc.
11.6.1. Company overview
11.6.2. Key Executives
11.6.3. Company snapshot
11.6.4. Operating business segments
11.6.5. Product portfolio
11.6.6. Business performance
11.6.7. Key strategic moves and developments
11.7. Microsoft Corporation
11.7.1. Company overview
11.7.2. Key Executives
11.7.3. Company snapshot
11.7.4. Operating business segments
11.7.5. Product portfolio
11.7.6. Business performance
11.7.7. Key strategic moves and developments
11.8. Twitter, Inc.
11.8.1. Company overview
11.8.2. Key Executives
11.8.3. Company snapshot
11.8.4. Operating business segments
11.8.5. Product portfolio
11.8.6. Business performance
11.8.7. Key strategic moves and developments
11.9. Verizon Communications Inc.
11.9.1. Company overview
11.9.2. Key Executives
11.9.3. Company snapshot
11.9.4. Operating business segments
11.9.5. Product portfolio
11.9.6. Business performance
11.9.7. Key strategic moves and developments
11.10. Oracle Corporation
11.10.1. Company overview
11.10.2. Key Executives
11.10.3. Company snapshot
11.10.4. Operating business segments
11.10.5. Product portfolio
11.10.6. Business performance
11.10.7. Key strategic moves and developments
List of Tables
TABLE 01. GLOBAL ADTECH MARKET, BY SOLUTION, 2021-2031 ($BILLION)
TABLE 02. ADTECH MARKET FOR DEMAND-SIDE PLATFORMS (DSPS), BY REGION, 2021-2031 ($BILLION)
TABLE 03. ADTECH MARKET FOR SUPPLY-SIDE PLATFORMS (SSPS), BY REGION, 2021-2031 ($BILLION)
TABLE 04. ADTECH MARKET FOR AD NETWORKS, BY REGION, 2021-2031 ($BILLION)
TABLE 05. ADTECH MARKET FOR DATA MANAGEMENT PLATFORMS (DMPS), BY REGION, 2021-2031 ($BILLION)
TABLE 06. ADTECH MARKET FOR OTHERS, BY REGION, 2021-2031 ($BILLION)
TABLE 07. GLOBAL ADTECH MARKET, BY ADVERTISING TYPE, 2021-2031 ($BILLION)
TABLE 08. ADTECH MARKET FOR PROGRAMMATIC ADVERTISING, BY REGION, 2021-2031 ($BILLION)
TABLE 09. ADTECH MARKET FOR SEARCH ADVERTISING, BY REGION, 2021-2031 ($BILLION)
TABLE 10. ADTECH MARKET FOR DISPLAY ADVERTISING, BY REGION, 2021-2031 ($BILLION)
TABLE 11. ADTECH MARKET FOR MOBILE ADVERTISING, BY REGION, 2021-2031 ($BILLION)
TABLE 12. ADTECH MARKET FOR EMAIL MARKETING, BY REGION, 2021-2031 ($BILLION)
TABLE 13. ADTECH MARKET FOR NATIVE ADVERTISING, BY REGION, 2021-2031 ($BILLION)
TABLE 14. ADTECH MARKET FOR OTHERS, BY REGION, 2021-2031 ($BILLION)
TABLE 15. GLOBAL ADTECH MARKET, BY ENTERPRISE SIZE, 2021-2031 ($BILLION)
TABLE 16. ADTECH MARKET FOR LARGE ENTERPRISES, BY REGION, 2021-2031 ($BILLION)
TABLE 17. ADTECH MARKET FOR SMALL AND MEDIUM-SIZED ENTERPRISES, BY REGION, 2021-2031 ($BILLION)
TABLE 18. GLOBAL ADTECH MARKET, BY PLATFORM, 2021-2031 ($BILLION)
TABLE 19. ADTECH MARKET FOR MOBILE, BY REGION, 2021-2031 ($BILLION)
TABLE 20. ADTECH MARKET FOR WEB, BY REGION, 2021-2031 ($BILLION)
TABLE 21. ADTECH MARKET FOR OTHERS, BY REGION, 2021-2031 ($BILLION)
TABLE 22. GLOBAL ADTECH MARKET, BY INDUSTRY VERTICAL, 2021-2031 ($BILLION)
TABLE 23. ADTECH MARKET FOR MEDIA AND ENTERTAINMENT, BY REGION, 2021-2031 ($BILLION)
TABLE 24. ADTECH MARKET FOR BFSI, BY REGION, 2021-2031 ($BILLION)
TABLE 25. ADTECH MARKET FOR EDUCATION, BY REGION, 2021-2031 ($BILLION)
TABLE 26. ADTECH MARKET FOR RETAIL AND CONSUMER GOODS, BY REGION, 2021-2031 ($BILLION)
TABLE 27. ADTECH MARKET FOR IT AND TELECOM, BY REGION, 2021-2031 ($BILLION)
TABLE 28. ADTECH MARKET FOR HEALTHCARE, BY REGION, 2021-2031 ($BILLION)
TABLE 29. ADTECH MARKET FOR OTHERS, BY REGION, 2021-2031 ($BILLION)
TABLE 30. ADTECH MARKET, BY REGION, 2021-2031 ($BILLION)
TABLE 31. NORTH AMERICA ADTECH MARKET, BY SOLUTION, 2021-2031 ($BILLION)
TABLE 32. NORTH AMERICA ADTECH MARKET, BY ADVERTISING TYPE, 2021-2031 ($BILLION)
TABLE 33. NORTH AMERICA ADTECH MARKET, BY ENTERPRISE SIZE, 2021-2031 ($BILLION)
TABLE 34. NORTH AMERICA ADTECH MARKET, BY PLATFORM, 2021-2031 ($BILLION)
TABLE 35. NORTH AMERICA ADTECH MARKET, BY INDUSTRY VERTICAL, 2021-2031 ($BILLION)
TABLE 36. NORTH AMERICA ADTECH MARKET, BY COUNTRY, 2021-2031 ($BILLION)
TABLE 37. U.S. ADTECH MARKET, BY SOLUTION, 2021-2031 ($BILLION)
TABLE 38. U.S. ADTECH MARKET, BY ADVERTISING TYPE, 2021-2031 ($BILLION)
TABLE 39. U.S. ADTECH MARKET, BY ENTERPRISE SIZE, 2021-2031 ($BILLION)
TABLE 40. U.S. ADTECH MARKET, BY PLATFORM, 2021-2031 ($BILLION)
TABLE 41. U.S. ADTECH MARKET, BY INDUSTRY VERTICAL, 2021-2031 ($BILLION)
TABLE 42. CANADA ADTECH MARKET, BY SOLUTION, 2021-2031 ($BILLION)
TABLE 43. CANADA ADTECH MARKET, BY ADVERTISING TYPE, 2021-2031 ($BILLION)
TABLE 44. CANADA ADTECH MARKET, BY ENTERPRISE SIZE, 2021-2031 ($BILLION)
TABLE 45. CANADA ADTECH MARKET, BY PLATFORM, 2021-2031 ($BILLION)
TABLE 46. CANADA ADTECH MARKET, BY INDUSTRY VERTICAL, 2021-2031 ($BILLION)
TABLE 47. EUROPE ADTECH MARKET, BY SOLUTION, 2021-2031 ($BILLION)
TABLE 48. EUROPE ADTECH MARKET, BY ADVERTISING TYPE, 2021-2031 ($BILLION)
TABLE 49. EUROPE ADTECH MARKET, BY ENTERPRISE SIZE, 2021-2031 ($BILLION)
TABLE 50. EUROPE ADTECH MARKET, BY PLATFORM, 2021-2031 ($BILLION)
TABLE 51. EUROPE ADTECH MARKET, BY INDUSTRY VERTICAL, 2021-2031 ($BILLION)
TABLE 52. EUROPE ADTECH MARKET, BY COUNTRY, 2021-2031 ($BILLION)
TABLE 53. UK ADTECH MARKET, BY SOLUTION, 2021-2031 ($BILLION)
TABLE 54. UK ADTECH MARKET, BY ADVERTISING TYPE, 2021-2031 ($BILLION)
TABLE 55. UK ADTECH MARKET, BY ENTERPRISE SIZE, 2021-2031 ($BILLION)
TABLE 56. UK ADTECH MARKET, BY PLATFORM, 2021-2031 ($BILLION)
TABLE 57. UK ADTECH MARKET, BY INDUSTRY VERTICAL, 2021-2031 ($BILLION)
TABLE 58. GERMANY ADTECH MARKET, BY SOLUTION, 2021-2031 ($BILLION)
TABLE 59. GERMANY ADTECH MARKET, BY ADVERTISING TYPE, 2021-2031 ($BILLION)
TABLE 60. GERMANY ADTECH MARKET, BY ENTERPRISE SIZE, 2021-2031 ($BILLION)
TABLE 61. GERMANY ADTECH MARKET, BY PLATFORM, 2021-2031 ($BILLION)
TABLE 62. GERMANY ADTECH MARKET, BY INDUSTRY VERTICAL, 2021-2031 ($BILLION)
TABLE 63. FRANCE ADTECH MARKET, BY SOLUTION, 2021-2031 ($BILLION)
TABLE 64. FRANCE ADTECH MARKET, BY ADVERTISING TYPE, 2021-2031 ($BILLION)
TABLE 65. FRANCE ADTECH MARKET, BY ENTERPRISE SIZE, 2021-2031 ($BILLION)
TABLE 66. FRANCE ADTECH MARKET, BY PLATFORM, 2021-2031 ($BILLION)
TABLE 67. FRANCE ADTECH MARKET, BY INDUSTRY VERTICAL, 2021-2031 ($BILLION)
TABLE 68. ITALY ADTECH MARKET, BY SOLUTION, 2021-2031 ($BILLION)
TABLE 69. ITALY ADTECH MARKET, BY ADVERTISING TYPE, 2021-2031 ($BILLION)
TABLE 70. ITALY ADTECH MARKET, BY ENTERPRISE SIZE, 2021-2031 ($BILLION)
TABLE 71. ITALY ADTECH MARKET, BY PLATFORM, 2021-2031 ($BILLION)
TABLE 72. ITALY ADTECH MARKET, BY INDUSTRY VERTICAL, 2021-2031 ($BILLION)
TABLE 73. SPAIN ADTECH MARKET, BY SOLUTION, 2021-2031 ($BILLION)
TABLE 74. SPAIN ADTECH MARKET, BY ADVERTISING TYPE, 2021-2031 ($BILLION)
TABLE 75. SPAIN ADTECH MARKET, BY ENTERPRISE SIZE, 2021-2031 ($BILLION)
TABLE 76. SPAIN ADTECH MARKET, BY PLATFORM, 2021-2031 ($BILLION)
TABLE 77. SPAIN ADTECH MARKET, BY INDUSTRY VERTICAL, 2021-2031 ($BILLION)
TABLE 78. REST OF EUROPE ADTECH MARKET, BY SOLUTION, 2021-2031 ($BILLION)
TABLE 79. REST OF EUROPE ADTECH MARKET, BY ADVERTISING TYPE, 2021-2031 ($BILLION)
TABLE 80. REST OF EUROPE ADTECH MARKET, BY ENTERPRISE SIZE, 2021-2031 ($BILLION)
TABLE 81. REST OF EUROPE ADTECH MARKET, BY PLATFORM, 2021-2031 ($BILLION)
TABLE 82. REST OF EUROPE ADTECH MARKET, BY INDUSTRY VERTICAL, 2021-2031 ($BILLION)
TABLE 83. ASIA-PACIFIC ADTECH MARKET, BY SOLUTION, 2021-2031 ($BILLION)
TABLE 84. ASIA-PACIFIC ADTECH MARKET, BY ADVERTISING TYPE, 2021-2031 ($BILLION)
TABLE 85. ASIA-PACIFIC ADTECH MARKET, BY ENTERPRISE SIZE, 2021-2031 ($BILLION)
TABLE 86. ASIA-PACIFIC ADTECH MARKET, BY PLATFORM, 2021-2031 ($BILLION)
TABLE 87. ASIA-PACIFIC ADTECH MARKET, BY INDUSTRY VERTICAL, 2021-2031 ($BILLION)
TABLE 88. ASIA-PACIFIC ADTECH MARKET, BY COUNTRY, 2021-2031 ($BILLION)
TABLE 89. CHINA ADTECH MARKET, BY SOLUTION, 2021-2031 ($BILLION)
TABLE 90. CHINA ADTECH MARKET, BY ADVERTISING TYPE, 2021-2031 ($BILLION)
TABLE 91. CHINA ADTECH MARKET, BY ENTERPRISE SIZE, 2021-2031 ($BILLION)
TABLE 92. CHINA ADTECH MARKET, BY PLATFORM, 2021-2031 ($BILLION)
TABLE 93. CHINA ADTECH MARKET, BY INDUSTRY VERTICAL, 2021-2031 ($BILLION)
TABLE 94. JAPAN ADTECH MARKET, BY SOLUTION, 2021-2031 ($BILLION)
TABLE 95. JAPAN ADTECH MARKET, BY ADVERTISING TYPE, 2021-2031 ($BILLION)
TABLE 96. JAPAN ADTECH MARKET, BY ENTERPRISE SIZE, 2021-2031 ($BILLION)
TABLE 97. JAPAN ADTECH MARKET, BY PLATFORM, 2021-2031 ($BILLION)
TABLE 98. JAPAN ADTECH MARKET, BY INDUSTRY VERTICAL, 2021-2031 ($BILLION)
TABLE 99. INDIA ADTECH MARKET, BY SOLUTION, 2021-2031 ($BILLION)
TABLE 100. INDIA ADTECH MARKET, BY ADVERTISING TYPE, 2021-2031 ($BILLION)
TABLE 101. INDIA ADTECH MARKET, BY ENTERPRISE SIZE, 2021-2031 ($BILLION)
TABLE 102. INDIA ADTECH MARKET, BY PLATFORM, 2021-2031 ($BILLION)
TABLE 103. INDIA ADTECH MARKET, BY INDUSTRY VERTICAL, 2021-2031 ($BILLION)
TABLE 104. AUSTRALIA ADTECH MARKET, BY SOLUTION, 2021-2031 ($BILLION)
TABLE 105. AUSTRALIA ADTECH MARKET, BY ADVERTISING TYPE, 2021-2031 ($BILLION)
TABLE 106. AUSTRALIA ADTECH MARKET, BY ENTERPRISE SIZE, 2021-2031 ($BILLION)
TABLE 107. AUSTRALIA ADTECH MARKET, BY PLATFORM, 2021-2031 ($BILLION)
TABLE 108. AUSTRALIA ADTECH MARKET, BY INDUSTRY VERTICAL, 2021-2031 ($BILLION)
TABLE 109. SOUTH KOREA ADTECH MARKET, BY SOLUTION, 2021-2031 ($BILLION)
TABLE 110. SOUTH KOREA ADTECH MARKET, BY ADVERTISING TYPE, 2021-2031 ($BILLION)
TABLE 111. SOUTH KOREA ADTECH MARKET, BY ENTERPRISE SIZE, 2021-2031 ($BILLION)
TABLE 112. SOUTH KOREA ADTECH MARKET, BY PLATFORM, 2021-2031 ($BILLION)
TABLE 113. SOUTH KOREA ADTECH MARKET, BY INDUSTRY VERTICAL, 2021-2031 ($BILLION)
TABLE 114. REST OF ASIA-PACIFIC ADTECH MARKET, BY SOLUTION, 2021-2031 ($BILLION)
TABLE 115. REST OF ASIA-PACIFIC ADTECH MARKET, BY ADVERTISING TYPE, 2021-2031 ($BILLION)
TABLE 116. REST OF ASIA-PACIFIC ADTECH MARKET, BY ENTERPRISE SIZE, 2021-2031 ($BILLION)
TABLE 117. REST OF ASIA-PACIFIC ADTECH MARKET, BY PLATFORM, 2021-2031 ($BILLION)
TABLE 118. REST OF ASIA-PACIFIC ADTECH MARKET, BY INDUSTRY VERTICAL, 2021-2031 ($BILLION)
TABLE 119. LAMEA ADTECH MARKET, BY SOLUTION, 2021-2031 ($BILLION)
TABLE 120. LAMEA ADTECH MARKET, BY ADVERTISING TYPE, 2021-2031 ($BILLION)
TABLE 121. LAMEA ADTECH MARKET, BY ENTERPRISE SIZE, 2021-2031 ($BILLION)
TABLE 122. LAMEA ADTECH MARKET, BY PLATFORM, 2021-2031 ($BILLION)
TABLE 123. LAMEA ADTECH MARKET, BY INDUSTRY VERTICAL, 2021-2031 ($BILLION)
TABLE 124. LAMEA ADTECH MARKET, BY COUNTRY, 2021-2031 ($BILLION)
TABLE 125. LATIN AMERICA ADTECH MARKET, BY SOLUTION, 2021-2031 ($BILLION)
TABLE 126. LATIN AMERICA ADTECH MARKET, BY ADVERTISING TYPE, 2021-2031 ($BILLION)
TABLE 127. LATIN AMERICA ADTECH MARKET, BY ENTERPRISE SIZE, 2021-2031 ($BILLION)
TABLE 128. LATIN AMERICA ADTECH MARKET, BY PLATFORM, 2021-2031 ($BILLION)
TABLE 129. LATIN AMERICA ADTECH MARKET, BY INDUSTRY VERTICAL, 2021-2031 ($BILLION)
TABLE 130. MIDDLE EAST ADTECH MARKET, BY SOLUTION, 2021-2031 ($BILLION)
TABLE 131. MIDDLE EAST ADTECH MARKET, BY ADVERTISING TYPE, 2021-2031 ($BILLION)
TABLE 132. MIDDLE EAST ADTECH MARKET, BY ENTERPRISE SIZE, 2021-2031 ($BILLION)
TABLE 133. MIDDLE EAST ADTECH MARKET, BY PLATFORM, 2021-2031 ($BILLION)
TABLE 134. MIDDLE EAST ADTECH MARKET, BY INDUSTRY VERTICAL, 2021-2031 ($BILLION)
TABLE 135. AFRICA ADTECH MARKET, BY SOLUTION, 2021-2031 ($BILLION)
TABLE 136. AFRICA ADTECH MARKET, BY ADVERTISING TYPE, 2021-2031 ($BILLION)
TABLE 137. AFRICA ADTECH MARKET, BY ENTERPRISE SIZE, 2021-2031 ($BILLION)
TABLE 138. AFRICA ADTECH MARKET, BY PLATFORM, 2021-2031 ($BILLION)
TABLE 139. AFRICA ADTECH MARKET, BY INDUSTRY VERTICAL, 2021-2031 ($BILLION)
TABLE 140. ADOBE INC.: KEY EXECUTIVES
TABLE 141. ADOBE INC.: COMPANY SNAPSHOT
TABLE 142. ADOBE INC.: SERVICE SEGMENTS
TABLE 143. ADOBE INC.: PRODUCT PORTFOLIO
TABLE 144. ADOBE INC.: KEY STRATEGIES
TABLE 145. ALIBABA GROUP HOLDING LIMITED: KEY EXECUTIVES
TABLE 146. ALIBABA GROUP HOLDING LIMITED: COMPANY SNAPSHOT
TABLE 147. ALIBABA GROUP HOLDING LIMITED: SERVICE SEGMENTS
TABLE 148. ALIBABA GROUP HOLDING LIMITED: PRODUCT PORTFOLIO
TABLE 149. ALIBABA GROUP HOLDING LIMITED: KEY STRATEGIES
TABLE 150. AMAZON.COM, INC.: KEY EXECUTIVES
TABLE 151. AMAZON.COM, INC.: COMPANY SNAPSHOT
TABLE 152. AMAZON.COM, INC.: SERVICE SEGMENTS
TABLE 153. AMAZON.COM, INC.: PRODUCT PORTFOLIO
TABLE 154. AMAZON.COM, INC.: KEY STRATEGIES
TABLE 155. GOOGLE LLC: KEY EXECUTIVES
TABLE 156. GOOGLE LLC: COMPANY SNAPSHOT
TABLE 157. GOOGLE LLC: SERVICE SEGMENTS
TABLE 158. GOOGLE LLC: PRODUCT PORTFOLIO
TABLE 159. GOOGLE LLC: KEY STRATEGIES
TABLE 160. INMOBI TECHNOLOGY SERVICES PRIVATE LIMITED: KEY EXECUTIVES
TABLE 161. INMOBI TECHNOLOGY SERVICES PRIVATE LIMITED: COMPANY SNAPSHOT
TABLE 162. INMOBI TECHNOLOGY SERVICES PRIVATE LIMITED: SERVICE SEGMENTS
TABLE 163. INMOBI TECHNOLOGY SERVICES PRIVATE LIMITED: PRODUCT PORTFOLIO
TABLE 164. INMOBI TECHNOLOGY SERVICES PRIVATE LIMITED: KEY STRATEGIES
TABLE 165. META PLATFORMS, INC.: KEY EXECUTIVES
TABLE 166. META PLATFORMS, INC.: COMPANY SNAPSHOT
TABLE 167. META PLATFORMS, INC.: SERVICE SEGMENTS
TABLE 168. META PLATFORMS, INC.: PRODUCT PORTFOLIO
TABLE 169. META PLATFORMS, INC.: KEY STRATEGIES
TABLE 170. MICROSOFT CORPORATION: KEY EXECUTIVES
TABLE 171. MICROSOFT CORPORATION: COMPANY SNAPSHOT
TABLE 172. MICROSOFT CORPORATION: SERVICE SEGMENTS
TABLE 173. MICROSOFT CORPORATION: PRODUCT PORTFOLIO
TABLE 174. MICROSOFT CORPORATION: KEY STRATEGIES
TABLE 175. TWITTER, INC.: KEY EXECUTIVES
TABLE 176. TWITTER, INC.: COMPANY SNAPSHOT
TABLE 177. TWITTER, INC.: SERVICE SEGMENTS
TABLE 178. TWITTER, INC.: PRODUCT PORTFOLIO
TABLE 179. TWITTER, INC.: KEY STRATEGIES
TABLE 180. VERIZON COMMUNICATIONS INC.: KEY EXECUTIVES
TABLE 181. VERIZON COMMUNICATIONS INC.: COMPANY SNAPSHOT
TABLE 182. VERIZON COMMUNICATIONS INC.: SERVICE SEGMENTS
TABLE 183. VERIZON COMMUNICATIONS INC.: PRODUCT PORTFOLIO
TABLE 184. VERIZON COMMUNICATIONS INC.: KEY STRATEGIES
TABLE 185. ORACLE CORPORATION: KEY EXECUTIVES
TABLE 186. ORACLE CORPORATION: COMPANY SNAPSHOT
TABLE 187. ORACLE CORPORATION: SERVICE SEGMENTS
TABLE 188. ORACLE CORPORATION: PRODUCT PORTFOLIO
TABLE 189. ORACLE CORPORATION: KEY STRATEGIES
List of Figures
FIGURE 01. ADTECH MARKET, 2021-2031
FIGURE 02. SEGMENTATION OF ADTECH MARKET, 2021-2031
FIGURE 03. TOP INVESTMENT POCKETS IN ADTECH MARKET (2022-2031)
FIGURE 04. MODERATE-TO-HIGH BARGAINING POWER OF SUPPLIERS
FIGURE 05. LOW-TO-HIGH BARGAINING POWER OF BUYERS
FIGURE 06. MODERATE-TO-HIGH THREAT OF SUBSTITUTES
FIGURE 07. MODERATE-TO-HIGH THREAT OF NEW ENTRANTS
FIGURE 08. HIGH INTENSITY OF RIVALRY
FIGURE 09. DRIVERS, RESTRAINTS AND OPPORTUNITIES: GLOBALADTECH MARKET
FIGURE 10. ADTECH MARKET, BY SOLUTION, 2021(%)
FIGURE 11. COMPARATIVE SHARE ANALYSIS OF ADTECH MARKET FOR DEMAND-SIDE PLATFORMS (DSPS), BY COUNTRY 2021 AND 2031(%)
FIGURE 12. COMPARATIVE SHARE ANALYSIS OF ADTECH MARKET FOR SUPPLY-SIDE PLATFORMS (SSPS), BY COUNTRY 2021 AND 2031(%)
FIGURE 13. COMPARATIVE SHARE ANALYSIS OF ADTECH MARKET FOR AD NETWORKS, BY COUNTRY 2021 AND 2031(%)
FIGURE 14. COMPARATIVE SHARE ANALYSIS OF ADTECH MARKET FOR DATA MANAGEMENT PLATFORMS (DMPS), BY COUNTRY 2021 AND 2031(%)
FIGURE 15. COMPARATIVE SHARE ANALYSIS OF ADTECH MARKET FOR OTHERS, BY COUNTRY 2021 AND 2031(%)
FIGURE 16. ADTECH MARKET, BY ADVERTISING TYPE, 2021(%)
FIGURE 17. COMPARATIVE SHARE ANALYSIS OF ADTECH MARKET FOR PROGRAMMATIC ADVERTISING, BY COUNTRY 2021 AND 2031(%)
FIGURE 18. COMPARATIVE SHARE ANALYSIS OF ADTECH MARKET FOR SEARCH ADVERTISING, BY COUNTRY 2021 AND 2031(%)
FIGURE 19. COMPARATIVE SHARE ANALYSIS OF ADTECH MARKET FOR DISPLAY ADVERTISING, BY COUNTRY 2021 AND 2031(%)
FIGURE 20. COMPARATIVE SHARE ANALYSIS OF ADTECH MARKET FOR MOBILE ADVERTISING, BY COUNTRY 2021 AND 2031(%)
FIGURE 21. COMPARATIVE SHARE ANALYSIS OF ADTECH MARKET FOR EMAIL MARKETING, BY COUNTRY 2021 AND 2031(%)
FIGURE 22. COMPARATIVE SHARE ANALYSIS OF ADTECH MARKET FOR NATIVE ADVERTISING, BY COUNTRY 2021 AND 2031(%)
FIGURE 23. COMPARATIVE SHARE ANALYSIS OF ADTECH MARKET FOR OTHERS, BY COUNTRY 2021 AND 2031(%)
FIGURE 24. ADTECH MARKET, BY ENTERPRISE SIZE, 2021(%)
FIGURE 25. COMPARATIVE SHARE ANALYSIS OF ADTECH MARKET FOR LARGE ENTERPRISES, BY COUNTRY 2021 AND 2031(%)
FIGURE 26. COMPARATIVE SHARE ANALYSIS OF ADTECH MARKET FOR SMALL AND MEDIUM-SIZED ENTERPRISES, BY COUNTRY 2021 AND 2031(%)
FIGURE 27. ADTECH MARKET, BY PLATFORM, 2021(%)
FIGURE 28. COMPARATIVE SHARE ANALYSIS OF ADTECH MARKET FOR MOBILE, BY COUNTRY 2021 AND 2031(%)
FIGURE 29. COMPARATIVE SHARE ANALYSIS OF ADTECH MARKET FOR WEB, BY COUNTRY 2021 AND 2031(%)
FIGURE 30. COMPARATIVE SHARE ANALYSIS OF ADTECH MARKET FOR OTHERS, BY COUNTRY 2021 AND 2031(%)
FIGURE 31. ADTECH MARKET, BY INDUSTRY VERTICAL, 2021(%)
FIGURE 32. COMPARATIVE SHARE ANALYSIS OF ADTECH MARKET FOR MEDIA AND ENTERTAINMENT, BY COUNTRY 2021 AND 2031(%)
FIGURE 33. COMPARATIVE SHARE ANALYSIS OF ADTECH MARKET FOR BFSI, BY COUNTRY 2021 AND 2031(%)
FIGURE 34. COMPARATIVE SHARE ANALYSIS OF ADTECH MARKET FOR EDUCATION, BY COUNTRY 2021 AND 2031(%)
FIGURE 35. COMPARATIVE SHARE ANALYSIS OF ADTECH MARKET FOR RETAIL AND CONSUMER GOODS, BY COUNTRY 2021 AND 2031(%)
FIGURE 36. COMPARATIVE SHARE ANALYSIS OF ADTECH MARKET FOR IT AND TELECOM, BY COUNTRY 2021 AND 2031(%)
FIGURE 37. COMPARATIVE SHARE ANALYSIS OF ADTECH MARKET FOR HEALTHCARE, BY COUNTRY 2021 AND 2031(%)
FIGURE 38. COMPARATIVE SHARE ANALYSIS OF ADTECH MARKET FOR OTHERS, BY COUNTRY 2021 AND 2031(%)
FIGURE 39. ADTECH MARKET BY REGION, 2021
FIGURE 40. U.S. ADTECH MARKET, 2021-2031 ($BILLION)
FIGURE 41. CANADA ADTECH MARKET, 2021-2031 ($BILLION)
FIGURE 42. UK ADTECH MARKET, 2021-2031 ($BILLION)
FIGURE 43. GERMANY ADTECH MARKET, 2021-2031 ($BILLION)
FIGURE 44. FRANCE ADTECH MARKET, 2021-2031 ($BILLION)
FIGURE 45. ITALY ADTECH MARKET, 2021-2031 ($BILLION)
FIGURE 46. SPAIN ADTECH MARKET, 2021-2031 ($BILLION)
FIGURE 47. REST OF EUROPE ADTECH MARKET, 2021-2031 ($BILLION)
FIGURE 48. CHINA ADTECH MARKET, 2021-2031 ($BILLION)
FIGURE 49. JAPAN ADTECH MARKET, 2021-2031 ($BILLION)
FIGURE 50. INDIA ADTECH MARKET, 2021-2031 ($BILLION)
FIGURE 51. AUSTRALIA ADTECH MARKET, 2021-2031 ($BILLION)
FIGURE 52. SOUTH KOREA ADTECH MARKET, 2021-2031 ($BILLION)
FIGURE 53. REST OF ASIA-PACIFIC ADTECH MARKET, 2021-2031 ($BILLION)
FIGURE 54. LATIN AMERICA ADTECH MARKET, 2021-2031 ($BILLION)
FIGURE 55. MIDDLE EAST ADTECH MARKET, 2021-2031 ($BILLION)
FIGURE 56. AFRICA ADTECH MARKET, 2021-2031 ($BILLION)
FIGURE 57. TOP WINNING STRATEGIES, BY YEAR
FIGURE 58. TOP WINNING STRATEGIES, BY DEVELOPMENT
FIGURE 59. TOP WINNING STRATEGIES, BY COMPANY
FIGURE 60. PRODUCT MAPPING OF TOP 10 PLAYERS
FIGURE 61. COMPETITIVE DASHBOARD
FIGURE 62. COMPETITIVE HEATMAP: ADTECH MARKET
FIGURE 63. TOP PLAYER POSITIONING, 2021
FIGURE 64. ADOBE INC.: NET REVENUE, 2020-2022 ($MILLION)
FIGURE 65. ADOBE INC.: REVENUE SHARE BY SEGMENT, 2022 (%)
FIGURE 66. ADOBE INC.: REVENUE SHARE BY REGION, 2022 (%)
FIGURE 67. ALIBABA GROUP HOLDING LIMITED: RESEARCH & DEVELOPMENT EXPENDITURE, 2019-2021
FIGURE 68. ALIBABA GROUP HOLDING LIMITED: NET REVENUE, 2019-2021 ($MILLION)
FIGURE 69. ALIBABA GROUP HOLDING LIMITED: REVENUE SHARE BY SEGMENT, 2021 (%)
FIGURE 70. AMAZON.COM, INC.: NET SALES, 2020-2022 ($BILLION)
FIGURE 71. AMAZON.COM, INC.: REVENUE SHARE BY SEGMENT, 2022 (%)
FIGURE 72. AMAZON.COM, INC.: REVENUE SHARE BY REGION, 2022 (%)
FIGURE 73. GOOGLE LLC: NET REVENUE, 2019-2021 ($MILLION)
FIGURE 74. GOOGLE LLC: REVENUE SHARE BY SEGMENT, 2021 (%)
FIGURE 75. GOOGLE LLC: REVENUE SHARE BY REGION, 2021 (%)
FIGURE 76. META PLATFORMS, INC.: NET REVENUE, 2020-2022 ($MILLION)
FIGURE 77. META PLATFORMS, INC.: RESEARCH & DEVELOPMENT EXPENDITURE, 2020-2022 ($MILLION)
FIGURE 78. META PLATFORMS, INC.: REVENUE SHARE BY SEGMENT, 2022 (%)
FIGURE 79. META PLATFORMS, INC.: REVENUE SHARE BY REGION, 2022 (%)
FIGURE 80. MICROSOFT CORPORATION: NET REVENUE, 2020-2022 ($MILLION)
FIGURE 81. MICROSOFT CORPORATION: RESEARCH & DEVELOPMENT EXPENDITURE, 2020-2022 ($MILLION)
FIGURE 82. MICROSOFT CORPORATION: REVENUE SHARE BY SEGMENT, 2022 (%)
FIGURE 83. MICROSOFT CORPORATION: REVENUE SHARE BY REGION, 2022 (%)
FIGURE 84. TWITTER, INC.: NET REVENUE, 2019-2021 ($MILLION)
FIGURE 85. TWITTER, INC.: RESEARCH & DEVELOPMENT EXPENDITURE, 2019-2021 ($MILLION)
FIGURE 86. TWITTER, INC.: REVENUE SHARE BY SEGMENT, 2021 (%)
FIGURE 87. TWITTER, INC.: REVENUE SHARE BY REGION, 2021 (%)
FIGURE 88. VERIZON COMMUNICATIONS INC.: NET REVENUE, 2018-2020 ($MILLION)
FIGURE 89. VERIZON COMMUNICATIONS INC.: REVENUE SHARE BY SEGMENT, 2020 (%)
FIGURE 90. ORACLE CORPORATION: RESEARCH & DEVELOPMENT EXPENDITURE, 2020-2022 ($MILLION)
FIGURE 91. ORACLE CORPORATION: NET REVENUE, 2020-2022 ($MILLION)
FIGURE 92. ORACLE CORPORATION: REVENUE SHARE BY SEGMENT, 2022 (%)
FIGURE 93. ORACLE CORPORATION: REVENUE SHARE BY REGION, 2022 (%)
