Effective communication through authentic leadership
A rapidly evolving workplace and disruptive technologies have created a growing demand for transparency and authenticity in communication from business leaders. Yet many decision-makers find themselves far behind the curve when it comes to understanding and meeting the evolving expectations of employees and customers.
Real Communication: How to Be You and Lead True reveals how to guide and communicate in a way that is authentic and will help business leaders truly connect and engage with their teams, customers, and coworkers.
• Communicate more effectively
• Improve employee engagement
• Manage organisational changes
• Help teams cope with change
When employees trust their leaders, businesses thrive. In Real Communication you will find everything you need to implement new strategies, instill core values, and cultivate engagement.
Table of Contents
The real Ral ix
Really big thanks xi
Introduction xiii
Part I: Why you need to get REAL now 1
1 Decline in trust 5
2 Evolution of expectations 17
3 Rise of jargon 27
4 Addiction to acronyms 43
Part II: How we get Real Engagement 53
5 Communicate concisely 57
6 Share personal stories 69
7 Visualise information 79
8 Deliver your content with impact 93
Part III: How we practise Authentic Leadership 109
9 Use real words 113
10 Deal with what’s real 123
11 Show what’s real to you 137
12 Know what’s real for others 151
Conclusion 161
Are you ready to get REAL? 163
Index 165
Gratitude 173
