The global manga market size was estimated at USD 8.82 billion in 2024 and is expected to reach USD 23.99 billion by 2030, growing at a CAGR of 18.7% from 2025 to 2030. The rising demand for digital manga is reshaping the market, as more readers prefer the convenience and accessibility of digital platforms.
With the growth of smartphones and tablet usage, digital manga services such as Shonen Jump+ and Manga Plus are experiencing significant uptake, especially among younger audiences. These platforms offer subscription models that provide readers with instant access to a wide variety of manga titles, driving market growth. As digital reading continues to dominate, it is expected that the market share of digital manga will continue to grow, reducing the reliance on traditional print formats. The growing popularity of webtoons, particularly in South Korea and China, is significantly influencing the global manga market. Webtoons, which are typically published on digital platforms in a vertical scroll format, cater to the preferences of mobile-first readers. As the demand for webtoons continues to rise, many manga publishers are adapting their works to this format, either to expand their existing portfolios or tap into the expanding webtoon audience. With webtoons gaining traction worldwide, they are presenting new opportunities for manga creators and publishers to reach a broader and more diverse readership, further shaping the future of the industry.
The demand for a wider variety of genres within the industry is expanding as readers increasingly seek stories that go beyond traditional action and fantasy. Niche genres such as slice-of-life, romance, LGBTQ+, and horror are gaining popularity, catering to a broad range of tastes and demographics. Publishers are responding to this shift by diversifying their portfolios, creating manga that resonates with underrepresented audiences. This trend is contributing to the growth of the industry by attracting new readers and offering more inclusive and varied storytelling.
The role of manga as an educational tool is becoming increasingly important, especially in Japan and other parts of Asia. Educational manga, which integrates subjects such as history, science, and economics, is gaining recognition among students and educators for its ability to present complex topics in an engaging and accessible format. This genre’s use in classrooms and study programs highlights manga's growing influence in modern education. As manga continues to be recognized as a valuable educational resource, its impact on learning in the industry is expected to expand even further.
The increasing demand for manga adaptations across various media formats, including anime, video games, and live-action movies, is a key driver of the growth within the manga industry. Successful manga series such as Demon Slayer and Attack on Titan have demonstrated the potential for adaptations to broaden their reach, leading to significant increases in manga sales and audience engagement. Publishers and creators are actively exploring partnerships with anime studios and gaming companies to create cross-media content that enhances the visibility of manga. This cross-platform approach is helping to drive revenue across multiple entertainment channels, reinforcing the interconnected nature of the industry.
The rise of digital manga platforms is also reshaping how readers engage with the manga market. Digital distribution offers readers the convenience of accessing manga anywhere and anytime, contributing to an increase in global readership. Digital platforms are making it easier for publishers to reach international audiences, expanding the accessibility of manga beyond traditional print formats. This shift is helping the manga industry grow its international presence and reach a new generation of readers who prefer digital content.
The increasing integration of manga into pop culture is influencing the broader entertainment industry. Manga’s influence on fashion, music, and social media is creating a deeper connection with younger audiences, particularly those in Generation Z. This cultural crossover is driving a surge in the demand for manga-related content, leading to greater investments from publishers and entertainment companies. As manga continues to play a prominent role in shaping modern pop culture, its influence on global entertainment trends is likely to grow, further solidifying its place within the industry.
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With the growth of smartphones and tablet usage, digital manga services such as Shonen Jump+ and Manga Plus are experiencing significant uptake, especially among younger audiences. These platforms offer subscription models that provide readers with instant access to a wide variety of manga titles, driving market growth. As digital reading continues to dominate, it is expected that the market share of digital manga will continue to grow, reducing the reliance on traditional print formats. The growing popularity of webtoons, particularly in South Korea and China, is significantly influencing the global manga market. Webtoons, which are typically published on digital platforms in a vertical scroll format, cater to the preferences of mobile-first readers. As the demand for webtoons continues to rise, many manga publishers are adapting their works to this format, either to expand their existing portfolios or tap into the expanding webtoon audience. With webtoons gaining traction worldwide, they are presenting new opportunities for manga creators and publishers to reach a broader and more diverse readership, further shaping the future of the industry.
The demand for a wider variety of genres within the industry is expanding as readers increasingly seek stories that go beyond traditional action and fantasy. Niche genres such as slice-of-life, romance, LGBTQ+, and horror are gaining popularity, catering to a broad range of tastes and demographics. Publishers are responding to this shift by diversifying their portfolios, creating manga that resonates with underrepresented audiences. This trend is contributing to the growth of the industry by attracting new readers and offering more inclusive and varied storytelling.
The role of manga as an educational tool is becoming increasingly important, especially in Japan and other parts of Asia. Educational manga, which integrates subjects such as history, science, and economics, is gaining recognition among students and educators for its ability to present complex topics in an engaging and accessible format. This genre’s use in classrooms and study programs highlights manga's growing influence in modern education. As manga continues to be recognized as a valuable educational resource, its impact on learning in the industry is expected to expand even further.
The increasing demand for manga adaptations across various media formats, including anime, video games, and live-action movies, is a key driver of the growth within the manga industry. Successful manga series such as Demon Slayer and Attack on Titan have demonstrated the potential for adaptations to broaden their reach, leading to significant increases in manga sales and audience engagement. Publishers and creators are actively exploring partnerships with anime studios and gaming companies to create cross-media content that enhances the visibility of manga. This cross-platform approach is helping to drive revenue across multiple entertainment channels, reinforcing the interconnected nature of the industry.
The rise of digital manga platforms is also reshaping how readers engage with the manga market. Digital distribution offers readers the convenience of accessing manga anywhere and anytime, contributing to an increase in global readership. Digital platforms are making it easier for publishers to reach international audiences, expanding the accessibility of manga beyond traditional print formats. This shift is helping the manga industry grow its international presence and reach a new generation of readers who prefer digital content.
The increasing integration of manga into pop culture is influencing the broader entertainment industry. Manga’s influence on fashion, music, and social media is creating a deeper connection with younger audiences, particularly those in Generation Z. This cultural crossover is driving a surge in the demand for manga-related content, leading to greater investments from publishers and entertainment companies. As manga continues to play a prominent role in shaping modern pop culture, its influence on global entertainment trends is likely to grow, further solidifying its place within the industry.
Global Manga Market Report Segmentation
This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest technology trends in each of the sub-segments from 2018 to 2030. For this study, the analyst has segmented the global manga market report based on content type, distribution channel, genre, gender, audience, and region:Content Type Outlook (Revenue, USD Million, 2018-2030)
- Printed
- Digital
Distribution Channel Outlook (Revenue, USD Million, 2018-2030)
- Online
- Offline
Genre Outlook (Revenue, USD Million, 2018-2030)
- Action and Adventure
- Sci-Fi and Fantasy
- Sports
- Romance and Drama
- Others
Gender Outlook (Revenue, USD Million, 2018-2030)
- Male
- Female
Audience Outlook (Revenue, USD Million, 2018-2030)
- Children and Kids
- Teenagers
- Adults
Regional Outlook (Revenue, USD Million, 2018-2030)
- North America
- Europe
- Asia-Pacific
- Latin America
- Middle East & Africa
Why You Should Buy This Report
- Comprehensive Market Analysis: Gain detailed insights into the market across major regions and segments.
- Competitive Landscape: Explore the market presence of key players.
- Future Trends: Discover the pivotal trends and drivers shaping the future of the market.
- Actionable Recommendations: Utilize insights to uncover new revenue streams and guide strategic business decisions.
Report Deliverables
- Market intelligence to enable effective decision-making
- Market estimates and forecasts from 2018 to 2030
- Growth opportunities and trend analyses
- Segment and regional revenue forecasts for market assessment
- Competition strategy and market share analysis
- Product innovation listings for you to stay ahead of the curve
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Table of Contents
Chapter 1. Methodology and Scope
Chapter 2. Executive Summary
Chapter 3. Manga Market - Industry Outlook
Chapter 4. Manga Market: Content Type Estimates & Trend Analysis
Chapter 5. Manga Market: Distribution Channel Estimates & Trend Analysis
Chapter 6. Manga Market: Genre Estimates & Trend Analysis
Chapter 7. Manga Market: Gender Estimates & Trend Analysis
Chapter 8. Manga Market: Audience Estimates & Trend Analysis
Chapter 9. Regional Estimates & Trend Analysis
Chapter 10. Manga Market - Competitive Landscape
List of Tables
List of Figures
Companies Mentioned
The companies profiled in this Manga market report include:- Akita Publishing Co., Ltd.
- Bilibili Comics Pte. Ltd.
- Bungeishunjū Ltd.
- Good Smile Company, Inc.
- Hitotsubashi Group
- Houbunsha Co., Ltd.
- Kadokawa Corporation
- Kodansha Ltd.
- Nihon Bungeisha Co., Ltd.
- Seven Seas Entertainment, Inc.
- Shogakukan Inc.
- Shueisha Inc.
- VIZ, Inc.
- Yen Press LLC
