Global Food Colors Market Overview, 2023-28

The growing demand for various processed food products and beverages is driving the global food colors market. Food colors are used in large quantities in the production of soft drinks, and there is a growing demand for them; therefore, the market is expected to develop significantly throughout the forecast period. In addition, the market's demand for clean-label components is increasing the use of natural food colors in food products. Consumers are increasingly turning away from chemical additions in favour of all-natural, chemical-free products. This trend is almost definitely due to consumer awareness of the various health dangers posed by chemical compounds vs plant-derived substances. The increased consumption of processed foods has stemmed from the increase in working professionals and modernization. Furthermore, the rising usage of processed food products such as ready-to-eat snacks, soft drinks, convenience food goods, processed dairy products, and others has boosted the use of diverse food colors. These colors are mixed and merged into processed food goods and beverages to give them a pleasing appearance. Food products' appeal is as crucial to the ingredients used in their production as it is to customer attraction. Furthermore, the sector is being driven by the fast-expanding demand for unique, ready-to-eat food items as well as shifting taste and food appeal preferences as a result of the worldwide population's increased use of social media. Because of the increased demand for natural food products and functional meals, food manufacturers are increasingly adopting natural food colors instead of synthetic food colors to improve the appearance of processed food and beverages.

According to the research report, Global Food Colors Market Overview, 2023-2028, the market is anticipated to reach USD 6.23 Billion by 2028 with significant CAGR of 6.43% from USD 4.31 Billion in 2022. Consumers are aware of the harmful effects of several synthetic compounds included in food products, which can cause a wide range of health issues if consumed on a regular basis. Regular exposure to chemical colors causes a range of adverse reactions. As a result, shoppers prefer to purchase products created with plant-based ingredients. The usage of natural colors and pigments has increased as public awareness of the multiple health benefits has expanded. Natural or plant-based colors are gaining popularity due to their health benefits, which may offer up new market opportunities. It reduces the risk of allergic reactions among clients, creating an opportunity for natural colour manufacturers. Food colors preferences vary by region and culture and are affected by traditional cuisines and local ingredients. Food manufacturers are modifying their colors offers to reflect regional preferences, resulting in a diverse range of colors options across the globe. This trend emphasises the importance of knowing local tastes and using culturally appropriate food colors. With a better understanding of how nutrition affects health, there is a push to incorporate functional chemicals into food colors. Consumers want food colors that are not only appealing to the eye but also have health benefits. For example, the incorporation of natural antioxidants or phytochemicals in food colors that aid in overall well-being is gaining popularity.

The Asia-Pacific region is rapidly increasing and is predicted to be the fastest-growing food colors market. The region's rising population, increased disposable income, and altering consumer preferences are driving up demand for food colors. Because of their large customer bases and thriving food processing sectors, Japan and China are important contributors to the Asia-Pacific industry. Furthermore, increased urbanisation, westernisation of diets, and a burgeoning middle-class population are driving demand in the region for visually appealing food products. Furthermore, rising health consciousness and a preference for natural and clean-label components are driving the adoption of natural food colors in the Asia-Pacific region.

Based on the report, the market is segmented into type, natural colors, synthetic/artificial colors, and naturally identical colors. Among them the market is dominated by natural colors in 2022 and is expected to register highest CAGR of the market in the upcoming time frame as well. Natural colors are regarded as healthier as and safer than manufactured or artificial colors. Consumers are becoming more aware of the ingredients they consume and are actively seeking items that have natural and minimally processed components. Natural colors are obtained from plants, fruits, or vegetables and do not contain synthetic additives or chemicals that may be harmful to one's health. The clean label movement has had a tremendous impact on the food sector, with customers demanding ingredient openness and clarity. Natural colors are in line with the clean label trend since they are easily identified and understood by consumers. Manufacturers can avoid or reduce the need for complex chemical names or figures on their product labels by adopting natural colors, which improve transparency and foster trust.

Based on source, the market is bifurcated into plant & animals, minerals and chemicals, and microorganisms. The majority of market is dominated by plant and animals source as they are used widely in food colors. Colors derived from plants and animals appear natural and real, harmonising with consumer aspirations for clean and recognisable materials. Consumers are increasingly looking for minimally processed foods that have nutrients originating from natural sources. Colors derived from plants and animals create a sense of authenticity and are viewed as having a stronger connection to nature, which aligns with customer preferences for healthier and more wholesome products. Colors derived from plants and animals meet this condition since they can be labelled with recognisable names like beetroot extract or turmeric rather than sophisticated chemical names. This transparency and clarity in labelling help to build consumer trust and drive the choice for plant and animal-derived food colors. Customers are becoming more concerned about the environmental impact of their food choices. Plant and animal-based food colors are derived from renewable resources, making them more sustainable compared to synthetic alternatives.

The Application of the market is divided into food processed products, beverages, bakery & confectionery products, meat, poultry and seafood products, oils & fats, dairy products, pet food and others. Among them the food processing products segment is leading the market with significant market share. Food colours play an important influence in the visual appeal of processed foods. Colors that are vibrant and appealing are vital for attracting consumers' attention and generating a favourable sensory experience. Consumers are more likely to choose brightly colored snacks, colorful beverages, and visually appealing desserts, resulting in a larger demand for food colors in processed items. In a competitive market, food colors are frequently employed to distinguish and differentiate processed food products. Colors combinations that are distinctive and appealing can help to develop a recognisable corporate identity and make things stand out on store shelves. Food manufacturers employ food colors to create visually distinct and memorable items that consumers easily recognise and link with their brands. Food colors used in processed products are often selected based on their compatibility with the processing techniques and conditions employed in the manufacturing process. This includes considerations such as heat stability, pH sensitivity, and resistance to processing variables like freezing, baking, or extrusion. The availability of food colors that can withstand various processing parameters makes them a preferred choice for food manufacturers. Furthermore during the forecast period, beverages application is expected to register highest CAGR of the market globally.

According to the report, market is segmented into liquid, powder and gel. Liquid form is widely used in food colors and is dominating the market as well. Liquid food colors are highly versatile and easy to incorporate into various food and beverage applications. Because of their liquid state, they are easy to mix and disperse, making it simple for producers to attain the appropriate colors intensity and homogeneity in their products. Liquid colors are simply applied at various phases of the manufacturing process, ensuring seamless integration into the finished product. Furthermore, liquid food colors produce colors results that are consistent from batch to batch. Because of their liquid state, they can be precisely measured and controlled during formulation, resulting in exact colors replication. This uniformity is critical for product quality and achieving consumer expectations for visually appealing food and beverage goods. During the anticipated time frame powder form is expected grow with highest CAGR of the market. The solubility of the market includes dyes and lakes. Dyes solubility is significantly dominating the market with highest market share globally. High solubility dyes are versatile and can be utilised in a variety of food and beverage applications. Because they dissolve easily in water-based systems, they are ideal for liquid products such as beverages, syrups, and sauces. Dyes solubility enables for consistent and visually pleasing colour dispersion throughout the product. When compared to other types of food colors, dyes frequently provide more brilliant and powerful colors. Their solubility allows for improved dispersion in the food matrix, producing in brighter hues that capture the eye of the customer. Dyes are well-known for their capacity to produce vibrant colors, which makes them very attractive in the food sector, where visual appeal is important in consumer perception.

Companies mentioned in the report:

The Archer-Daniels-Midland Company, Dohler Group SE, Royal DSM N.V., BASF SE, Sensient Technologies Corporation, Givaudan, Sun Chemical, International Flavors & Fragrances (IFF), Kalsec Inc, LycoRed Ltd.

Considered in this report:

• Geography: Global
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report:

• Global Food Colors market with its value and forecast along with its segments
• Region-wise Food Colors market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Regions covered in the report:

• North America
• Europe
• Asia-Pacific
• South America
• Middle East & Africa

By Type:

• Natural Colors
• Synthetic/ Artificial Colors
• Naturally Identical Colors

By Source:

• Plants & Animals
• Minerals & Chemicals
• Microorganisms

By Application:

• Processed Food Products
• Beverages
• Bakery & Confectionery Products
• Meat, Poultry, and Seafood Products
• Oils & Fats
• Dairy Products
• Pet Food
• Others

By Form:

• Liquid
• Powder
• Gel

By Solubility:

• Dyes
• Lakes

Intended audience:

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Food Colors industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.