Consumer Lifestyles provides valuable insights into the key attitudes and current perspectives of consumers, and how these influence their purchasing and consumption behaviours. It quantifies consumer behaviours, preferences and motivations, aligning them with broader trends.
The Consumer Lifestyles in Romania report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Consumer Lifestyles in Romania report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Overview market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
- Scope
- Consumer landscape in Romania 2025
- Personal traits and values
- Consumers in Romania feel concerned that the cost of everyday items is going up
- Millennials value giving back to those in need
- Consumers in Romania are in the habit of testing out fresh merchandise and offerings
- Baby Boomers expect to have more free time for themselves
- Personal traits and values survey highlights
- Home life and leisure time
- Connecting with loved ones virtually - most frequent home activity among Gen Z
- Older generations most frequently check or refresh profiles on a social media
- Energy efficiency - most desired home feature by older generations
- Urban or inner city location - most desired external feature by Baby Boomers
- Respondents desire getting the most value for money when travelling
- Home life and leisure time survey highlights
- Eating and dietary habits
- Consumers in Romania look for healthy ingredients in food and beverages
- Millennials most likely to reference no time for cooking as biggest barrier
- Consumers typically cook or bake for themselves at least weekly
- Baby Boomers more likely to be diabetic
- Consumers are ready to pay more for products with health and nutritional properties
- Eating and dietary habits survey highlights
- Working life
- Gen X employees prioritise ethical and social responsibility within the workplace
- Romanians seek to find employment that provides time for both personal and work lives
- Younger generations want to work for a successful company
- Consumers expect to work from home in the future
- Working life survey highlights
- Health and wellness
- Respondents engage in walking or hiking
- Older generations trust herbal remedies to reduce stress the best
- Health and nutritional properties is the most influential product feature
- Younger generations likely to use fitness apps
- Health and wellness survey highlights
- Shopping and spending
- Consumers in Romania endeavour to embrace a minimalist lifestyle
- Older generations like to visit shopping centres
- Baby Boomers look for personalised shopping experiences
- Older generations try to purchase locally-sourced products and services
- Romanians often sell used or second-hand items
- Gen Z regularly share or retweet products
- Younger generations use a price comparison websites
- Romanians set to increase spending on health and wellness the most
- Millennials are concerned about their current monetary status
- Shopping and spending survey highlights
