The global oral care products market size was estimated to be USD 34.89 billion in 2023 and is expected to reach at USD 77.0 billion by 2033 with a CAGR of 7.46% during the forecast period 2023-2033. Growing prevalence of dental caries both among adults and children, surge in spreading awareness regarding oral hygiene, increasing demand for oral care products, rising development of technologically advanced toothbrushes, growing awareness regarding aesthetic oral treatment aids in maintaining fresh breath among the population, escalating demand for teeth whitening products, growing consumer preference for electronic toothbrushes, mouthwashes, & dental floss, increasing technological advancements, surge in product innovations, and rising investment in marketing & promotional activities to reach higher customer bases are some of the key factors boosting the market growth.
Rising investment in marketing & promotional activities to reach higher customer bases is predicted to boost the market growth during the forecast period. For instance, in January 2022, Oral B has collaborated with the Grin App, a platform offering tailor-made oral care solutions and personalized product recommendations to customers all over the United States.
By Product, Toothpaste was the highest revenue-grossing segment in the global oral care products market in 2022 owing to surge in necessity & constant usage of oral care product among people, growing adoption of gel-based toothpastes, and increasing launch of new products. For instance, in March 2022, Crest has introduced Crest Densify, a groundbreaking toothpaste that is the first of its kind. This premium toothpaste actively restores tooth density by re-mineralizing enamel. Additionally, Toothbrush is predicted to grow at fastest CAGR during the forecast period owing to the rising technological advancement and growing adoption of battery-operated toothbrush devices.
By Type, Cordless was the highest revenue-grossing segment in the global oral care products market in 2022 owing to growing use of in-home care, cost-effectiveness of these products, increasing use of air-pressured water flossing techniques that reduce the need for water refills and increase user convenience, and rising introduction of advanced products. For instance, in August 2020, Colgate-Palmolive Company has unveiled hum by Colgate, a smart electric toothbrush featuring advanced sensors. With these sensors, users can monitor the duration, frequency, and coverage of their individual brushing technique. Additionally, the toothbrush offers personalized guidance, directing users to areas that require more attention. Additionally, Countertop is predicted to grow at fastest CAGR during the forecast period owing to the fact that, in contrast to cordless models, these oral irrigators do not need to be charged and can often run for a longer period of time on a single water tank and rising demand for household devices.
By Application, Home was the highest revenue-grossing segment in the global oral care products market in 2022 owing to the surge in number of patients who are more conscientious than average about oral hygiene choose to use oral irrigators at home, rising awareness about bleeding gums, increasing adoption of home-use oral irrigators, and rising launch of advanced products. For instance, in August 2021, The newly released product, WATERPIK SONIC-FUSION 2.0, by WATERPIK, offers a compact and efficient all-in-one solution for brushing and flossing, ensuring convenience for users. Additionally, Dentistry is predicted to grow at fastest CAGR during the forecast period owing to the surge in number of patients suffering from oral caries and growing technological advancements.
North America region is anticipated for the highest revenue share during the forecast period owing to the increasing prevalence of oral caries, rising healthcare expenditure, growing technological advancements, surge in development of technologically advanced toothbrushes, and increasing launch of new products. For instance, in March 2022, P&G's Crest, an American toothpaste brand, introduced 'Crest Densify,' a high-quality toothpaste aimed at extending tooth longevity by actively restoring tooth density through enamel re-mineralization. Additionally, Asia Pacific region is predicted to grow at fastest CAGR during the forecast period owing to the presence of highly populated countries, rising prevalence of oral diseases, growing demand for oral care products, and increasing launch of innovative products. For instance, in April 2022, Colgate collaborated with Shopee, a prominent online shopping platform in Southeast Asia and Taiwan, to unveil its latest electric toothbrush. The product boasts four cleaning modes: squeaky clean, sparkle, gum care, and night spa. It is exclusively available online in five markets: Singapore, Malaysia, Thailand, Vietnam, and the Philippines.
Rising investment in marketing & promotional activities to reach higher customer bases is predicted to boost the market growth during the forecast period. For instance, in January 2022, Oral B has collaborated with the Grin App, a platform offering tailor-made oral care solutions and personalized product recommendations to customers all over the United States.
By Product, Toothpaste was the highest revenue-grossing segment in the global oral care products market in 2022 owing to surge in necessity & constant usage of oral care product among people, growing adoption of gel-based toothpastes, and increasing launch of new products. For instance, in March 2022, Crest has introduced Crest Densify, a groundbreaking toothpaste that is the first of its kind. This premium toothpaste actively restores tooth density by re-mineralizing enamel. Additionally, Toothbrush is predicted to grow at fastest CAGR during the forecast period owing to the rising technological advancement and growing adoption of battery-operated toothbrush devices.
By Type, Cordless was the highest revenue-grossing segment in the global oral care products market in 2022 owing to growing use of in-home care, cost-effectiveness of these products, increasing use of air-pressured water flossing techniques that reduce the need for water refills and increase user convenience, and rising introduction of advanced products. For instance, in August 2020, Colgate-Palmolive Company has unveiled hum by Colgate, a smart electric toothbrush featuring advanced sensors. With these sensors, users can monitor the duration, frequency, and coverage of their individual brushing technique. Additionally, the toothbrush offers personalized guidance, directing users to areas that require more attention. Additionally, Countertop is predicted to grow at fastest CAGR during the forecast period owing to the fact that, in contrast to cordless models, these oral irrigators do not need to be charged and can often run for a longer period of time on a single water tank and rising demand for household devices.
By Application, Home was the highest revenue-grossing segment in the global oral care products market in 2022 owing to the surge in number of patients who are more conscientious than average about oral hygiene choose to use oral irrigators at home, rising awareness about bleeding gums, increasing adoption of home-use oral irrigators, and rising launch of advanced products. For instance, in August 2021, The newly released product, WATERPIK SONIC-FUSION 2.0, by WATERPIK, offers a compact and efficient all-in-one solution for brushing and flossing, ensuring convenience for users. Additionally, Dentistry is predicted to grow at fastest CAGR during the forecast period owing to the surge in number of patients suffering from oral caries and growing technological advancements.
North America region is anticipated for the highest revenue share during the forecast period owing to the increasing prevalence of oral caries, rising healthcare expenditure, growing technological advancements, surge in development of technologically advanced toothbrushes, and increasing launch of new products. For instance, in March 2022, P&G's Crest, an American toothpaste brand, introduced 'Crest Densify,' a high-quality toothpaste aimed at extending tooth longevity by actively restoring tooth density through enamel re-mineralization. Additionally, Asia Pacific region is predicted to grow at fastest CAGR during the forecast period owing to the presence of highly populated countries, rising prevalence of oral diseases, growing demand for oral care products, and increasing launch of innovative products. For instance, in April 2022, Colgate collaborated with Shopee, a prominent online shopping platform in Southeast Asia and Taiwan, to unveil its latest electric toothbrush. The product boasts four cleaning modes: squeaky clean, sparkle, gum care, and night spa. It is exclusively available online in five markets: Singapore, Malaysia, Thailand, Vietnam, and the Philippines.
Segmentation: Oral Care Products Market Report 2022 - 2033
Oral Care Products Market Analysis & Forecast by Product 2022 - 2033 (Revenue USD Bn)
Toothbrush
- Manual
- Electric (Rechargeable)
- Battery-powered (Non-rechargeable)
- Others
Toothpaste
- Paste
- Gel
- Powder
- Polish
- Mouthwash/Rinse
Denture Products
- Fixatives
- Cleaners
- Floss
- Others
Dental Accessories
- Fresh Breath Dental Chewing Gum
- Cosmetic Whitening Products
- Fresh Breath Strips
- Tongue Scrapers
- Others
Oral Care Products Market Analysis & Forecast by Type 2022 - 2033 (Revenue USD Bn)
- Countertop
- Cordless
Oral Care Products Market Analysis & Forecast by Application 2022 - 2033 (Revenue USD Bn)
- Dentistry
- Home
Oral Care Products Market Analysis & Forecast by Region 2022 - 2033 (Revenue USD Bn)
North America
- U.S.
- Canada
Europe
- Germany
- France
- UK
- Spain
- Italy
- Rest of Europe
Asia Pacific
- China
- Japan
- India
- Australia
- South Korea
- Rest of APAC
Latin America
- Brazil
- Mexico
- Argentina
- Rest of LATAM
Middle East & Africa
- South Africa
- GCC
- Rest of MEA
Table of Contents
1. Research Methodology
2. Introduction
4. Market Environment Analysis
5. Market Dynamics
7. Oral Care Products Market: Product Estimates & Trend Analysis
8. Oral Care Products Market: Type Estimates & Trend Analysis
9. Oral Care Products Market: Application Estimates & Trend Analysis
10. Regional Market Analysis
11. North America Oral Care Products Market
12. Europe Global Oral Care Products Market
13. Asia Pacific Global Oral Care Products Market
14. Latin America Global Oral Care Products Market
15. MEA Global Oral Care Products Market
16. Competitor Analysis
17. Company Profiles
Companies Mentioned
- GlaxoSmithKline plc.
- Colgate-Palmolive Company
- Procter & Gamble Company
- Unilever PLC
- Johnson & Johnson Services Inc.
- Dentaid
- Church & Dwight Co. Inc.
- DABUR INDIA LTD.
- Lion Corporation
- Sunstar Suisse S.A.
- Dr. Fresh LLC
- ULTRADENT PRODUCTS
- Henkel AG & Co. KGaA
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 145 |
| Published | August 2023 |
| Forecast Period | 2022 - 2033 |
| Estimated Market Value ( USD | $ 34.89 Billion |
| Forecasted Market Value ( USD | $ 77 Billion |
| Compound Annual Growth Rate | 7.4% |
| Regions Covered | Global |
| No. of Companies Mentioned | 13 |
