South America Household Insecticide Products Market Outlook, 2028

The South American Household insecticide industry stands as a dynamic and essential component of the region's consumer goods sector, playing a pivotal role in ensuring the well-being and comfort of households across diverse landscapes. As South American nations experience urbanisation, changing consumer preferences, and growing awareness of environmental sustainability, the Household insecticide industry is poised to undergo transformation and innovation. Whether through the development of eco-friendly formulations, the adoption of advanced technologies, or the cultural integration of pest management practises, the South American Household insecticide industry continues to shape and enhance the quality of life for millions across the continent. The South American Household insecticide market represents a vital and evolving segment of the region's consumer goods industry. Comprising a diverse range of products, this market addresses the pressing need for effective pest control solutions in households across various countries and landscapes. South America's unique geographical and climatic characteristics give rise to a wide array of pest challenges, ranging from mosquitoes and flies to cockroaches and ants. As urbanisation and population growth continue, the demand for household insecticides has surged due to heightened concerns about hygiene, health, and overall well-being. The market's growth is further fueled by cultural norms and practises that prioritise clean and pest-free living spaces. In many South American societies, gatherings, communal meals, and family interactions are central to daily life, making pest control a crucial aspect of maintaining a comfortable and healthy environment. Additionally, the prevalence of tropical diseases transmitted by pests like mosquitoes underscores the critical role of effective insecticides in safeguarding public health.

According to the research report South America Household Insecticides Market Outlook, 2028 the South America Household Insecticides market is projected to reach a market size of USD 2.36 Billion by 2028. South America is home to diverse ecological zones, ranging from tropical rainforests to arid deserts. These varying environments provide habitat for a wide range of pests, necessitating a diverse range of household insecticides to effectively address local pest challenges. Cultural norms in South America place a strong emphasis on hygiene, cleanliness, and the importance of maintaining pest-free living spaces. Household insecticides are integral to these practises, ensuring comfortable and healthy environments for families and communities. Educational campaigns and initiatives are increasing awareness about effective pest control practises, proper usage of insecticides, and the potential health risks associated with pests. Furthermore, many South American governments implement campaigns to control vector-borne diseases like dengue, Zika, and Chagas disease. These initiatives often include the distribution of insecticides and educational programmes on effective pest control practises to minimise disease transmission. Governments establish and enforce regulations governing the manufacturing, labelling, and distribution of household insecticides. These regulations ensure that products meet safety standards, are properly labelled, and contain accurate usage instructions. As well, governments collaborate with health agencies and NGOs to raise public awareness about the importance of using household insecticides for pest control, particularly in areas where disease-carrying pests are prevalent.

Based on the countries, Brazil is dominating the market, with more than USD 600 Million in 2022 in the South American Household insecticide Market.

Brazil is the most populous country in South America, with a large and densely populated urban and rural population. The sheer size of its population contributes to a significant demand for household insecticides to address pest-related challenges. Furthermore, Brazil's tourism industry and commercial establishments require pest-free environments to ensure visitor comfort and maintain hygiene standards, contributing to the demand for household insecticides in these sectors. The country's well-developed retail infrastructure includes supermarkets, convenience stores, and online platforms, making household insecticides easily accessible to a broad range of consumers across various regions. As one of the largest economies in South America, Brazil has a growing middle class with increased disposable income. This enables consumers to invest in products like household insecticides to improve their quality of life. Brazil's vast and varied geographical landscape encompasses tropical rainforests, arid regions, and urban centres. This diversity creates a wide range of pest challenges, necessitating a variety of household insecticides for effective pest control. As the nation navigates its unique blend of urbanisation, ecological diversity, and cultural heritage, the Brazilian Household insecticide industry stands poised for continuous evolution and innovation, safeguarding public health and enhancing the quality of life for millions across this vast and vibrant country.

Based on the product type, Sprays are dominating with market share more than 30% in 2022, in the South American Household insecticide Market.

Spray insecticides offer a user-friendly and convenient application method. They are easily directed to target specific areas where pests are present, providing immediate and localised control. This ease of use appeals to consumers seeking quick solutions to address pest infestations. Furthermore, Sprays often deliver fast and direct results. The immediate knockdown effect of spray insecticides is particularly effective in dealing with flying insects like mosquitoes and flies, which are common in many South American regions. Consumers can customise the application of spray insecticides based on their specific needs. This flexibility allows users to target problem areas or concentrate on specific pests, enhancing the effectiveness of pest control efforts. As well as the Many South American urban areas that consist of high-rise buildings and apartments. Spray insecticides are well-suited for these settings, as they provide a direct and localised application method that can be easily administered in confined spaces. Emerging smart technologies allow for automated and controlled spraying through devices like smartphones or smart home systems. These systems can be programmed to release sprays at specific intervals or when pest activity is detected. Furthermore, Microencapsulation involves enclosing active ingredients in tiny capsules that release the insecticide slowly over time. This technology prolongs the effectiveness of sprays, ensuring a longer-lasting impact on pests and reducing the need for frequent reapplication.

Based on application, the termite segment is expected to reach over 10% revenue share by 2028 in the South American Household insecticide Market.

Many South American countries have a significant portion of their buildings constructed with wood, which is susceptible to termite infestations. This creates a high demand for effective termite control solutions to protect valuable structures. Furthermore, the warm and humid climate in many parts of South America provides optimal conditions for termite breeding and proliferation. Termite infestations can be particularly destructive in this environment, leading to a greater need for effective control methods. Further, South America's tourism industry attracts visitors to historic sites and architectural wonders. Termite infestations can be detrimental to these sites, prompting the need for proactive termite control to preserve cultural heritage and maintain tourism revenue. Many consumers in South America are increasingly relying on professional pest control services to address termite infestations. This demand for expert assistance contributes to the growth of the termite control market. Many homeowners in South America rely on professional pest control services for effective termite management. Pest control experts assess the extent of infestations and apply appropriate treatment methods to eliminate termites. Modern termite monitoring systems use technology to track termite activity. These systems can provide early detection and allow for timely intervention. Furthermore, bedbugs and beetles are also growing in the region. A resurgence of bedbugs and beetles in South America has been observed due to various factors, including increased international travel, urbanisation, and changes in pest behaviour. This shift in pest dynamics necessitates targeted and effective control measures. Bedbugs and certain types of beetles can be more than just a nuisance; they can pose health risks by causing skin irritations, allergic reactions, and even transmitting diseases. As public awareness of these health concerns grows, there is a heightened demand for household insecticides that specifically target these pests.

Based on distribution channel, the supermarket and hypermarket segments are leading with more than 30% revenue share in 2022 in the South American Household insecticide Market.

Hypermarkets and supermarkets offer a diverse range of products under one roof, making it convenient for consumers to purchase Household Insecticides along with their regular shopping. This one-stop shopping experience allows customers to efficiently meet their pest control needs. South American households often engage in family shopping trips, and hypermarkets and supermarkets offer a comprehensive shopping experience that caters to the needs of different family members, including pest control. Moreover, these retail formats offer a distinct advantage in terms of product variety and brand selection. Shoppers have the opportunity to choose from an array of Household Insecticide brands, formulations, and sizes, enabling them to make informed decisions that align with their specific pest control requirements. Promotional offers, discounts, and bundle deals further incentivize consumers to purchase Household Insecticides during their routine shopping trips. There are many hypermarkets and supermarkets that offer household insecticides in the South American market, including Carrefour, Walmart, Exito, Tottus, and many more.

Based on composition, Synthetic Household insecticides are leading the market with a Historical CAGR of more than 4% from 2017 to 2022.

Synthetic household insecticides often demonstrate higher efficacy and faster results in controlling pests compared to natural compositions. South American consumers, facing pest-related challenges in both urban and rural environments, prioritise quick and effective solutions to address infestations promptly. Furthermore, the diverse climate and geography of South America create a wide range of pest challenges, from disease-carrying mosquitoes to resilient cockroaches and ants. Synthetic insecticides are formulated to target a broad spectrum of pests and can handle varying infestation levels more effectively. As well, the Regulatory processes for approving synthetic household insecticides may be more streamlined compared to those for natural compositions, which could involve rigorous testing and certification. This can contribute to a wider variety of synthetic options available to consumers.

Companies Covered in this report:

Reckitt Benckiser Group plc, Spectrum Brands Holdings, Inc., Henkel AG & Co. KGaA, FMC Corporation, BASF SE, Bayer AG, Neogen Corporation, S. C. Johnson & Son, Inc, Sumitomo Chemical Co., Ltd., Godrej Consumer Products Limited and Corteva, Inc.

Considered in this report

• Geography: South America
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Countries covered in the report:

• Brazil
• Argentina
• Colombia

Aspects covered in this report

• South America Insecticides market with its value and forecast along with its segments
• Country-wise Household Insecticides market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type

• Spray
• Electric Vaporizer
• Mosquito Coils
• Powder
• Patchase
• Others

By Application

• Mosquitos
• Termites
• Cockroaches
• Flies & Moths
• Rats & rodents
• Ants
• Bedbugs & beetles
• Others

By Composition

• Synthetic
• Natural

By Distribution Channel

• Supermarket/ Hypermarket
• Convenience Store
• Drug Store
• E-commerce

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Household Insecticides industry, government bodies and other stakeholders to align their market strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.