Saudi Arabia Dietary Supplements Market Report and Forecast 2025-2034

The Saudi Arabia dietary supplements market was valued at USD 317.62 Million in 2024, driven by increasing health consciousness among consumers across the region. The market is anticipated to grow at a CAGR of 9.60% during the forecast period of 2025-2034 to achieve a value of USD 794.35 Million by 2034.

The market growth is drive by rising disposable incomes, an increasing middle-class population, and greater access to a wide range of supplements. Additionally, the increasing demand for products like vitamins, minerals, herbal supplements, and protein-based products is fueling the expansion of the market. As consumers become more educated about the benefits of supplements and seek ways to support their health, such as improving immunity, managing weight, and enhancing energy levels - the demand for dietary supplements is expected to rise further.

Saudi Arabia Dietary Supplements Market Overview

Dietary supplements play a vital role in Saudi Arabia by addressing nutritional deficiencies, supporting preventive healthcare, and promoting overall wellness in a region with rising chronic health concerns. With high rates of obesity, vitamin D deficiency, and lifestyle-related disorders, supplements such as vitamins, minerals, and protein products are increasingly necessary. The region’s changing dietary patterns, urban lifestyles, and growing health consciousness further amplify the critical need for supplementation. As healthcare shifts towards wellness and prevention, dietary supplements are becoming essential in improving population health and reducing the long-term burden on the medical system. The market is anticipated to grow at a CAGR of 9.60% during the forecast period of 2025-2034.

Saudi Arabia Dietary Supplements Market Growth Drivers

Protein Manufacturing Advancements Accelerating Market Growth

The increasing demand for high-protein nutrition and growing investments in food innovation are key drivers shaping Saudi Arabia’s dietary supplements market. For instance, in February 2024, Agthia Group announced the launch of a state-of-the-art protein manufacturing facility in the Kingdom, aiming to support regional nutritional needs and drive self-sufficiency. This expansion is poised to strengthen the local supply of high-quality protein supplements, reduce import reliance, and significantly contribute to the market's growth throughout the forecast period.

Saudi Arabia Dietary Supplements Market Trends

Some of the notable trends include rising awareness and intake of protein supplements, focus of managing weight effectively and growth in nutrient uptake, among others.

Increasing Nutrient Intake Driving Market Growth

In March 2025, a national survey reported that 50-55% of Saudi adults regularly use dietary supplements, driven by greater health awareness and preventive lifestyles. Additionally, in October 2024, an Arab region-wide study published in Frontiers in Public Health revealed high consumption of specific supplements, 63.5% for vitamin C, 60.1% for vitamin D, and nearly 47% for iron. This rising demand for targeted nutrition is expected to accelerate the development of Saudi Arabia’s dietary supplements market through the forecast period.

Emphasis on Effective Weight Management to Advance Saudi Arabia Dietary Supplements Market Growth

In July 2023, OptiBiotix launched its GoFigure prebiotic weight-loss shakes and bars in Saudi Arabia, introducing science-backed functional foods aimed at improving gut health and supporting weight management. This aligns with the region’s rising obesity rates and health-focused consumer behavior. The introduction of specialized dietary solutions is expected to accelerate market development by meeting evolving consumer demands for effective, nutrition-based weight control products.

Rising Demand for Alternative Protein Solutions to Strengthen Saudi Arabia Dietary Supplements Market Demand

In March 2024, Unibio announced its search for distribution partnerships in Saudi Arabia to introduce its sustainable, microbial-based alternative protein ingredient, Uniprotein®. As demand grows for innovative, protein-rich dietary inputs in the health and wellness sector, Unibio’s move supports the shift toward more sustainable, high-nutrition options. Such advancements are likely to contribute to market growth by enhancing ingredient diversity in the region’s dietary supplement offerings.

Saudi Arabia Dietary Supplements Market Segmentation

"Saudi Arabia Dietary Supplements Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:

Market Breakup by Type

• Proteins and Amino Acids
• Vitamins and Minerals
• Botanicals
• Probiotics
• Others

Market Breakup by Form

• Tablets
• Powders
• Liquids
• Soft Gels
• Others

Market Breakup by Application

• Energy and Weight Management
• Diabetes
• Anti-cancer
• Anti-aging
• Immunity
• Cardiac Health
• Others

Market Breakup by Distribution Channel

• Supermarkets and Hypermarkets
• Pharmacies and Drug Stores
• Online
• Others

Saudi Arabia Dietary Supplements Market Share

Energy and Weight Management Leading the Segment by Application

The energy and weight management segment is poised to lead market by application, supported by alarming obesity trends. A 2023 national study revealed that 9.4% of children aged 2-19 were obese, and 11.2% were overweight, with obesity rates highest among preschoolers (12.3%) and adolescents. Additionally, recent estimates show that 40.6% of Saudi adults are obese, and over 71% are overweight. This growing health burden is driving strong demand for supplements supporting metabolism, fat loss, and sustained energy, reinforcing the segment’s market leadership.

Leading Players in the Saudi Arabia Dietary Supplements Market

The key features of the market report comprise funding and investment analysis, and strategic initiatives by the leading players. The major companies in the market are as follows:

Bayer Saudi Arabia, LLC

Established in 1863 and headquartered in Leverkusen, Germany, Bayer is a global life sciences leader with a strong presence in Saudi Arabia through Bayer Saudi Arabia, LLC. The company focuses on pharmaceuticals, consumer health, and crop science. In the Saudi dietary supplements market, Bayer offers well-known brands such as Redoxon and Berocca, supporting immunity and energy. The company’s commitment to preventive health and innovation drives its regional expansion, catering to increasing demand for wellness and nutritional support.

Procter & Gamble Company (Abudawood Group)

Founded in 1837 and headquartered in Cincinnati, Ohio, Procter & Gamble (P&G) operates in Saudi Arabia in partnership with the Abudawood Group. The company offers a diverse portfolio, including personal health care, nutrition, and wellness products. In the dietary supplements segment, P&G’s brands like Metamucil support digestive health. The company’s strong regional distribution and marketing capabilities through Abudawood enable it to meet the rising consumer demand for trusted health and wellness solutions in Saudi Arabia.

Abbott Saudi Arabia Trading LLC

Abbott, founded in 1888 and headquartered in Illinois, USA, operates in Saudi Arabia through Abbott Saudi Arabia Trading LLC. The company specializes in diagnostics, medical devices, nutrition, and branded generic pharmaceuticals. In the Saudi dietary supplements space, Abbott offers well-established products such as Pediasure and Ensure, addressing pediatric and adult nutritional needs. With a focus on science-based innovation and local health trends, Abbott continues to expand its footprint by catering to Saudi Arabia’s growing focus on wellness and preventive care.

Pfizer Saudi Limited

Established in 1849 and headquartered in New York, USA, Pfizer operates in the Kingdom through Pfizer Saudi Limited. While primarily known for its pharmaceutical innovations, Pfizer also offers nutritional and wellness products targeting immunity, general health, and chronic condition management. The company’s presence in Saudi Arabia is supported by strong clinical research, local collaborations, and an emphasis on quality and patient safety. Its health-focused product offerings align with rising public interest in disease prevention and nutrition-based healthcare in the region.

Other key players in the market include Nestle S.A. (Al Muhaidib Group), Applied Nutrition Ltd (AmCan International Group, Inc), ARKOPHARMA Laboratories Co. Ltd (Bashir Skakib Al-Jabri & Co. Ltd), Glanbia Performance Nutrition, Inc. (Amcan International Group), Vitabalans Oy, Vytaloy wellness, Glaxo Saudi Arabia Limited, Bionova Lifesciences Pvt. Ltd, and The Archer-Daniels-Midland Company, among others.

Key Questions Answered in the Saudi Arabia Dietary Supplements Market

• What was the Saudi Arabia dietary supplements market value in 2024?
• What is the Saudi Arabia dietary supplements market forecast outlook for 2025-2034?
• What are the major factors aiding the Saudi Arabia dietary supplements market demand?
• How has the market performed so far, and how is it anticipated to perform in the coming years?
• What are the market's major drivers, opportunities, and restraints?
• What are the major Saudi Arabia dietary supplements market trends?
• Which type will lead the market segment?
• Which form will lead the market segment?
• Which application will lead the market segment?
• Which distribution channel will lead the market segment?
• Who are the key players involved in the Saudi Arabia dietary supplements market?
• What is the patent landscape of the market?
• What are the current unmet needs and challenges in the market?
• How are partnerships, collaborations, mergers, and acquisitions among the key market players shaping the market dynamics?

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