Middle East and Africa Dietary Supplements Market Report and Forecast 2025-2034

The Middle East and Africa dietary supplements market was valued at USD 4.02 Billion in 2024. The industry is expected to grow at a CAGR of 10.10% during the forecast period of 2025-2034 to attain a valuation of USD 10.52 Billion by 2034.

Middle East and Africa Dietary Supplements Market Growth

The dietary supplement market for diabetes management is expanding significantly as the global incidence of diabetes continues to rise. This segment includes products that help reduce high blood sugar levels and promote insulin sensitivity. Due to the rapid change in lifestyle of the people in the region, there is a rising number of diabetes diagnoses and high sugar consumption. Consumers are becoming more proactive in managing their health and are turning towards dietary supplements as a complementary approach to traditional diabetes treatments.

In October 2023, Nestlé launched its Nido Milk & Soya, which was first affordable and nutritious instant powder in Central and West Africa, this versatile product blends milk and locally sourced soy, providing essential nutrients like protein, fiber, iron, and calcium. Available in Nigeria, it can be enjoyed with cereals, porridges, and drinks, ensuring good taste and sustainability in this nutritious and affordable beverage.

Dietary supplements are helping fitness enthusiast and health-conscious people in energy and weight management propelling growth in individual body. Products within this segment enhances metabolism, reduce appetite, and help in boosting energy levels. There is rapid shift of people towards fitness-oriented lifestyle pushing the growth of dietary supplement market in Middle East and Africa. The integration of natural ingredients and advanced formulations that are clinically tested continues to attract health-conscious consumers providing extra push to growth of this market.

Middle East and Africa Dietary Supplements Market Segmentation

Middle East and Africa Dietary Supplements Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:

Market Breakup by Type:

• Proteins and Amino Acids
• Vitamins and Minerals
• Botanicals
• Probiotics
• Others

Market Breakup by Form:

• Tablets
• Powders
• Liquids
• Soft Gels
• Others

Market Breakup by Application:

• Energy and Weight Management
• Diabetes
• Anti-cancer
• Anti-aging
• Immunity
• Cardiac Health
• Others

Market Breakup by Distribution Channel:

• Supermarkets and Hypermarkets
• Pharmacies and Drug Stores
• Online
• Others

Market Segmentation by Region:

• Saudi Arabia
• United Arab Emirates
• Nigeria
• South Africa
• Others

Middle East and Africa Dietary Supplements Market Share

Growth in the dietary supplements market within the domestic region is driven by the rising popularity of protein powders among youth. Protein powders offer complete body recovery and can be easily mixed into various liquids like smoothies, yoghurts, and other foods, enhancing their versatility. This makes them convenient and appealing to a broad range of consumers. The trend towards personalised nutrition further boosts this demand.

Leading Companies in the Middle East and Africa Dietary Supplements Market

• Nestle S.A.
• Nu Skin Enterprises, Inc.
• Procter & Gamble Co.
• Bayer AG
• Alticor Global Holdings Inc. (Amway Corp.)
• Reckitt Benckiser Group Plc
• Abbott Laboratories
• NOW Health Group, Inc.
• Herbalife Ltd.
• SA Natural Products (Pty) Ltd.
• Others

Major market players are expanding their outreach by heavily investing on influential marketing, Content marketing and strategic partnership. These initiatives let them push their product sustainable initiatives and diversification of product portfolios. This enhances their visibility to individuals seeking better nutrition, thereby contributing to market growth.