Laptop Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, 2021-2031

The Global Laptop Market is projected to expand from USD 224.02 Billion in 2025 to USD 332.81 Billion by 2031, reflecting a CAGR of 6.82%. Laptops are defined as portable personal computing devices featuring a clamshell design that integrates a display screen, keyboard, and trackpad into a single unit for mobile productivity. This growth is largely fueled by the permanent shift toward flexible hybrid work models and the digitization of educational systems, both of which require versatile hardware for remote connectivity. Additionally, mandatory refresh cycles within corporate IT infrastructures, often triggered by operating system end-of-life schedules, generate sustained demand independent of consumer preference shifts. Data from the Japan Electronics and Information Technology Industries Association indicates that in 2024, global personal computer sales were projected to rise by 0.4% as these replacement demands intensified alongside the release of new hardware capabilities.

Despite these positive drivers, the market faces a significant challenge due to the volatility of global supply chains, which is exacerbated by geopolitical trade tensions. The resulting fluctuation in component availability and the implementation of cross-border tariffs introduce cost uncertainties that can compress manufacturer margins and increase retail prices. Consequently, these factors risk stalling growth, particularly in price-sensitive regions where higher costs may deter adoption.

Market Drivers

Corporate hardware refresh cycles, particularly those driven by the upcoming expiration of Windows 10 support, act as a primary catalyst for market volume. As the October 2025 deadline approaches, enterprise IT departments are accelerating the retirement of legacy devices that lack the Trusted Platform Module (TPM) 2.0 security chips necessary for Windows 11 upgrades. This mandatory transition enforces a replacement cadence distinct from standard depreciation schedules, ensuring consistent bulk procurement orders. The financial impact of this software-driven demand is highlighted by Microsoft Corporation’s April 2024 'Third Quarter Fiscal Year 2024 Earnings Release,' which reported an 11% year-over-year increase in Windows OEM revenue, a growth rate directly linked to the strengthening performance of the commercial PC category.

The integration of on-device artificial intelligence and Neural Processing Units (NPUs) represents a second critical driver transforming the laptop landscape. Manufacturers are shifting toward computers that process generative AI workloads locally rather than in the cloud, providing enhanced data privacy, reduced latency, and offline capabilities. This architectural evolution creates a compelling value proposition for premium and commercial users, encouraging early upgrades to future-proof hardware for AI-enabled software ecosystems. Leading hardware vendors anticipate significant adoption; for instance, HP Inc. projected in its May 2024 'Second Quarter Fiscal 2024 Earnings Conference Call' that AI PCs would account for approximately 10% of their total PC shipments in the second half of the fiscal year. Furthermore, Lenovo Group Limited’s Intelligent Devices Group reported 2024 annual revenue of US$44.6 billion, demonstrating the massive global infrastructure ready for this technological transition.

Market Challenges

The volatility of global supply chains, worsened by geopolitical trade tensions, creates a substantial barrier to the sustained growth of the Global Laptop Market. This instability disrupts the predictable flow of critical components, such as semiconductors and display panels, leading to erratic inventory levels and unavoidable production delays. When cross-border tariffs or trade restrictions are imposed, manufacturers face sudden increases in procurement expenses that are difficult to absorb without damaging profitability. Consequently, these elevated input costs often compel Original Equipment Manufacturers (OEMs) to raise retail prices, which directly suppresses demand in price-sensitive regions.

According to IPC, industry sentiment data in 2024 indicated that 59% of global electronics manufacturers reported experiencing rising labor and operational costs, underscoring the severe financial strain on the production ecosystem. This inflationary pressure restricts the ability of laptop brands to offer competitive pricing in emerging markets. As manufacturers struggle with these fluctuating cost structures and uncertain component availability, the market faces a risk of stagnation, particularly where consumer purchasing power cannot keep pace with the rising cost of hardware ownership.

Market Trends

The transition to ARM-based processor architectures is fundamentally altering the hardware landscape of the Global Laptop Market by prioritizing energy efficiency and thermal management over traditional raw clock speeds. This structural shift allows manufacturers to produce ultra-slim, fanless devices with extended battery life, addressing the critical mobility needs of modern workforces more effectively than legacy x86 configurations. The commercial viability of this architecture is evident in the robust financial performance of leading vendors who have pivoted to these platforms; notably, Apple Inc. reported Mac segment net sales of $7.01 billion in its 'Fiscal Year 2024 Third Quarter Results' from August 2024, underscoring the substantial market value and consumer demand for high-performance ARM-based computing devices.

Simultaneously, the adoption of circular economy principles and sustainable manufacturing is rapidly becoming a standard operational requirement rather than a niche differentiator for laptop OEMs. Manufacturers are rigorously reengineering supply chains to integrate high percentages of post-consumer recycled (PCR) plastics and reclaimed metals into device chassis, effectively decoupling market growth from virgin resource extraction. This strategic focus on sustainability is driving significant economic activity, as corporate buyers increasingly mandate eco-certified hardware for their procurement portfolios. For example, HP Inc. disclosed in its August 2024 '2023 Sustainable Impact Report' that sustainable revenue, generated from products and services meeting specific environmental criteria, accounted for over 60% of its total revenue for the fiscal year.

Key Players Profiled in the Laptop Market

• Acer Inc.
• Apple Inc.
• ASUSTeK Computer Inc.
• Dell Technologies Inc.
• HP Inc.
• Huawei Investment & Holding Co., Ltd.
• LG Electronics Inc.
• Lenovo Group Limited
• Micro-Star International Co., Ltd.
• Microsoft Corporation

Report Scope

In this report, the Global Laptop Market has been segmented into the following categories:

Laptop Market, by Product Type:

• Traditional Laptop
• 2-in-1 Laptop

Laptop Market, by Screen Size:

• Up to 11 Inch
• 11.1 Inch to 14 Inch
• 14.1 Inch to 17 Inch
• More than 17.1 Inch

Laptop Market, by Price:

• Up to USD500
• USD501 to USD1000
• USD1001 to USD1500
• USD1501 to USD2000
• More than USD2001

Laptop Market, by Application:

• Personal
• Business
• Gaming

Laptop Market, by Distribution Channels:

• Specialty Stores
• Exclusive Stores
• Multi-Branded Stores
• Hypermarkets/Supermarkets
• Online
• Others (Direct Sales
• Distributors & Dealers)

Laptop Market, by Region:

• North America
• Europe
• Asia-Pacific
• South America
• Middle East & Africa

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Laptop Market.

Available Customization

The analyst offers customization according to your specific needs. The following customization options are available for the report:

• Detailed analysis and profiling of additional market players (up to five).

This product will be delivered within 1-3 business days.