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Apparel and Footwear in Argentina

  • ID: 586219
  • Report
  • February 2021
  • Region: Argentina
  • 81 Pages
  • Euromonitor International
Lockdown in Argentina was one of the longest in the world and negatively impacted apparel and footwear sales. Physical stores remained closed for many months with a few opening mid-June in the Great Buenos Aires area. In the interior of the country the situation was initially a little less intense with physical stores opening before those in Great Buenos Aires. However, by the middle of the year the pandemic in this area was out of control requiring stores to close again for several weeks.

The Apparel and Footwear in Argentina report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Apparel and Footwear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
EXECUTIVE SUMMARY
  • COVID-19 impact on apparel and footwear
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • What next for apparel and footwear?
MARKET DATA
  • Table 1 Sales of Apparel and Footwear by Category: Volume 2015-2020
  • Table 2 Sales of Apparel and Footwear by Category: Value 2015-2020
  • Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2015-2020
  • Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2015-2020
  • Table 5 NBO Company Shares of Apparel and Footwear: % Value 2016-2020
  • Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2017-2020
  • Table 7 Distribution of Apparel and Footwear by Format: % Value 2015-2020
  • Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2020
  • Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2020-2025
  • Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2020-2025
  • Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2020-2025
  • Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

FACE MASKS
  • Summary 1 Fashion Face Masks Usage, Pricing and Market Sizes in The Americas – 2020
DISCLAIMER

SOURCES
  • Summary 2 Research Sources
KEY DATA FINDINGS

2020 IMPACT
  • Decline in womenswear as the pandemic decimates demand due to lockdown, home seclusion and few social occasions
  • Women’s leggings benefits from demand for comfortable clothing
  • Strong uplift for e-commerce as players invest in this channel
RECOVERY AND OPPORTUNITIES
  • Resurgence for womenswear though focus on low cost will deter higher-end brands
  • Government scheme helps to resuscitate spending on womenswear
  • Economic climate in Argentina deters new players from making an entrance
CATEGORY DATA
  • Table 13 Sales of Womenswear by Category: Volume 2015-2020
  • Table 14 Sales of Womenswear by Category: Value 2015-2020
  • Table 15 Sales of Womenswear by Category: % Volume Growth 2015-2020
  • Table 16 Sales of Womenswear by Category: % Value Growth 2015-2020
  • Table 17 NBO Company Shares of Womenswear: % Value 2016-2020
  • Table 18 LBN Brand Shares of Womenswear: % Value 2017-2020
  • Table 19 NBO Company Shares of Women's Nightwear: % Value 2016-2020
  • Table 20 LBN Brand Shares of Women's Nightwear: % Value 2017-2020
  • Table 21 NBO Company Shares of Women's Outerwear: % Value 2016-2020
  • Table 22 LBN Brand Shares of Women's Outerwear: % Value 2017-2020
  • Table 23 NBO Company Shares of Women’s Swimwear: % Value 2016-2020
  • Table 24 LBN Brand Shares of Women’s Swimwear: % Value 2017-2020
  • Table 25 NBO Company Shares of Women's Underwear: % Value 2016-2020
  • Table 26 LBN Brand Shares of Women's Underwear: % Value 2017-2020
  • Table 27 Forecast Sales of Womenswear by Category: Volume 2020-2025
  • Table 28 Forecast Sales of Womenswear by Category: Value 2020-2025
  • Table 29 Forecast Sales of Womenswear by Category: % Volume Growth 2020-2025
  • Table 30 Forecast Sales of Womenswear by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Poor performance for menswear due to store closures, lockdown and remote working
  • Men’s suits suffers dramatic downturn as businesses close and men stay home during lockdown
  • Comfortable casual clothing preferred over formal attire due to home seclusion and lengthy lockdown with illegal sales of men’s shorts and trousers on the rise
RECOVERY AND OPPORTUNITIES
  • Companies engage in promotions due to decimation in demand
  • Setback for economic recovery while the government’s Ahora 12 and 18 plans stimulate consumer spending
  • Illegal sales rise as production continued during lockdown
CATEGORY DATA
  • Table 31 Sales of Menswear by Category: Volume 2015-2020
  • Table 32 Sales of Menswear by Category: Value 2015-2020
  • Table 33 Sales of Menswear by Category: % Volume Growth 2015-2020
  • Table 34 Sales of Menswear by Category: % Value Growth 2015-2020
  • Table 35 NBO Company Shares of Menswear: % Value 2016-2020
  • Table 36 LBN Brand Shares of Menswear: % Value 2017-2020
  • Table 37 NBO Company Shares of Men’s Nightwear: % Value 2016-2020
  • Table 38 LBN Brand Shares of Men’s Nightwear: % Value 2017-2020
  • Table 39 NBO Company Shares of Men’s Outerwear: % Value 2016-2020
  • Table 40 LBN Brand Shares of Men’s Outerwear: % Value 2017-2020
  • Table 41 NBO Company Shares of Men’s Swimwear: % Value 2016-2020
  • Table 42 LBN Brand Shares of Men’s Swimwear: % Value 2017-2020
  • Table 43 NBO Company Shares of Men’s Underwear: % Value 2016-2020
  • Table 44 LBN Brand Shares of Men’s Underwear: % Value 2017-2020
  • Table 45 Forecast Sales of Menswear by Category: Volume 2020-2025
  • Table 46 Forecast Sales of Menswear by Category: Value 2020-2025
  • Table 47 Forecast Sales of Menswear by Category: % Volume Growth 2020-2025
  • Table 48 Forecast Sales of Menswear by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Minimal contraction for childrenswear irrespective of COVID-19 as children outgrow existing clothing
  • Strong performance of baby and toddler wear due to emotional element in demand
  • In a change from the previous year, the average unit price rises in line with inflation as players endeavour to boost cash flow and stay afloat during the pandemic
RECOVERY AND OPPORTUNITIES
  • Growth in e-commerce due to lockdown with ongoing uplift expected due to cessation of some bricks and mortar stores
  • COVID-19 and import restrictions set players back and discourage new players from entering Argentina
  • Price-sensitive parents eschew fashion trends and opt for cheaper products
CATEGORY DATA
  • Table 49 Sales of Childrenswear by Category: Volume 2015-2020
  • Table 50 Sales of Childrenswear by Category: Value 2015-2020
  • Table 51 Sales of Childrenswear by Category: % Volume Growth 2015-2020
  • Table 52 Sales of Childrenswear by Category: % Value Growth 2015-2020
  • Table 53 NBO Company Shares of Childrenswear: % Value 2016-2020
  • Table 54 LBN Brand Shares of Childrenswear: % Value 2017-2020
  • Table 55 Forecast Sales of Childrenswear by Category: Volume 2020-2025
  • Table 56 Forecast Sales of Childrenswear by Category: Value 2020-2025
  • Table 57 Forecast Sales of Childrenswear by Category: % Volume Growth 2020-2025
  • Table 58 Forecast Sales of Childrenswear by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Consumers enduring lengthy lockdowns opt for casual and comfortable clothing
  • Demand focuses on low and mid-priced sportswear
  • Growth spike for e-commerce as consumers avoid bricks and mortar stores
RECOVERY AND OPPORTUNITIES
  • Exercise becomes popular again once pandemic recedes, boosting sportswear
  • Import restrictions create focus on luxury brands while consumers trade down due to diminishing disposable income
  • Players develop an omnichannel approach in a bid to attract a wider audience
CATEGORY DATA
  • Table 59 Sales of Sportswear by Category: Value 2015-2020
  • Table 60 Sales of Sportswear by Category: % Value Growth 2015-2020
  • Table 61 NBO Company Shares of Sportswear: % Value 2016-2020
  • Table 62 LBN Brand Shares of Sportswear: % Value 2017-2020
  • Table 63 Distribution of Sportswear by Format: % Value 2015-2020
  • Table 64 Forecast Sales of Sportswear by Category: Value 2020-2025
  • Table 65 Forecast Sales of Sportswear by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Reduced demand for jeans due to lockdown, remote working and few occasions to socialise
  • Steep decline for economy jeans mainly sold via bricks and mortar stores though standard, premium and super premium experience small uplift via e-commerce
  • Border closures decimate buying opportunities but boost potential for local producers of jeans
RECOVERY AND OPPORTUNITIES
  • Supply shortages for the 2021 spring/summer season
  • Players leave the category due to import barriers
  • Pacifico Sur enters jeans in Argentina but postpones launch due to the pandemic
CATEGORY DATA
  • Table 66 Sales of Jeans by Category: Volume 2015-2020
  • Table 67 Sales of Jeans by Category: Value 2015-2020
  • Table 68 Sales of Jeans by Category: % Volume Growth 2015-2020
  • Table 69 Sales of Jeans by Category: % Value Growth 2015-2020
  • Table 70 Sales of Men’s Jeans by Category: Volume 2015-2020
  • Table 71 Sales of Men’s Jeans by Category: Value 2015-2020
  • Table 72 Sales of Men’s Jeans by Category: % Volume Growth 2015-2020
  • Table 73 Sales of Men’s Jeans by Category: % Value Growth 2015-2020
  • Table 74 Sales of Women’s Jeans by Category: Volume 2015-2020
  • Table 75 Sales of Women’s Jeans by Category: Value 2015-2020
  • Table 76 Sales of Women’s Jeans by Category: % Volume Growth 2015-2020
  • Table 77 Sales of Women’s Jeans by Category: % Value Growth 2015-2020
  • Table 78 NBO Company Shares of Jeans: % Value 2016-2020
  • Table 79 LBN Brand Shares of Jeans: % Value 2017-2020
  • Table 80 Forecast Sales of Jeans by Category: Volume 2020-2025
  • Table 81 Forecast Sales of Jeans by Category: Value 2020-2025
  • Table 82 Forecast Sales of Jeans by Category: % Volume Growth 2020-2025
  • Table 83 Forecast Sales of Jeans by Category: % Value Growth 2020-2025
  • Table 84 Forecast Sales of Men’s Jeans by Category: Volume 2020-2025
  • Table 85 Forecast Sales of Men’s Jeans by Category: Value 2020-2025
  • Table 86 Forecast Sales of Men’s Jeans by Category: % Volume Growth 2020-2025
  • Table 87 Forecast Sales of Men’s Jeans by Category: % Value Growth 2020-2025
  • Table 88 Forecast Sales of Women’s Jeans by Category: Volume 2020-2025
  • Table 89 Forecast Sales of Women’s Jeans by Category: Value 2020-2025
  • Table 90 Forecast Sales of Women’s Jeans by Category: % Volume Growth 2020-2025
  • Table 91 Forecast Sales of Women’s Jeans by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Hosiery continues to be marred by illegal sales, which moved to legal channels during the pandemic
  • Demand plummets for sheer hosiery due to decimation in occasions to wear these products
  • Non-sheer hosiery experiences positive growth
RECOVERY AND OPPORTUNITIES
  • Companies refit their factories to make face masks
  • The closure of apparel and footwear specialist retailers benefits modern grocery retailers
  • Import bans create opportunities for local players
CATEGORY DATA
  • Table 92 Sales of Hosiery by Category: Volume 2015-2020
  • Table 93 Sales of Hosiery by Category: Value 2015-2020
  • Table 94 Sales of Hosiery by Category: % Volume Growth 2015-2020
  • Table 95 Sales of Hosiery by Category: % Value Growth 2015-2020
  • Table 96 NBO Company Shares of Hosiery: % Value 2016-2020
  • Table 97 LBN Brand Shares of Hosiery: % Value 2017-2020
  • Table 98 Forecast Sales of Hosiery by Category: Volume 2020-2025
  • Table 99 Forecast Sales of Hosiery by Category: Value 2020-2025
  • Table 100 Forecast Sales of Hosiery by Category: % Volume Growth 2020-2025
  • Table 101 Forecast Sales of Hosiery by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Compulsory wearing of face masks leads to spike in category growth
  • Gloves bought and worn as a prevention accessory, while ties suffers from the closure of workplaces and more relaxed attire during remote business meetings
  • Fragmented environment with strong share for private label
RECOVERY AND OPPORTUNITIES
  • Popularity of facemasks set to wane as the pandemic recedes
  • Blue Star Group leverages on e-commerce and maintains low prices
  • Illegal sales on the rise again, especially in belts and gloves as consumers seek to save money
CATEGORY DATA
  • Table 102 Sales of Apparel Accessories by Category: Volume 2015-2020
  • Table 103 Sales of Apparel Accessories by Category: Value 2015-2020
  • Table 104 Sales of Apparel Accessories by Category: % Volume Growth 2015-2020
  • Table 105 Sales of Apparel Accessories by Category: % Value Growth 2015-2020
  • Table 106 NBO Company Shares of Apparel Accessories: % Value 2016-2020
  • Table 107 LBN Brand Shares of Apparel Accessories: % Value 2017-2020
  • Table 108 Forecast Sales of Apparel Accessories by Category: Volume 2020-2025
  • Table 109 Forecast Sales of Apparel Accessories by Category: Value 2020-2025
  • Table 110 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2020-2025
  • Table 111 Forecast Sales of Apparel Accessories by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Footwear suffers a further blow in 2020 from COVID-19 after the economic crisis in the previous year
  • Growing demand for sports footwear dampens sales of footwear for formal occasions
  • Significant growth for e-commerce as stores close and consumers stay at home
RECOVERY AND OPPORTUNITIES
  • Import barriers continue to heavily impact the supply of footwear in Argentina
  • Several changes to the competitive landscape as companies flounder in complex economic environment, exacerbated by the pandemic
  • Grimoldi’s ongoing financial difficulties made critical by the pandemic, leading to factory closure and job losses
CATEGORY DATA
  • Table 112 Sales of Footwear by Category: Volume 2015-2020
  • Table 113 Sales of Footwear by Category: Value 2015-2020
  • Table 114 Sales of Footwear by Category: % Volume Growth 2015-2020
  • Table 115 Sales of Footwear by Category: % Value Growth 2015-2020
  • Table 116 NBO Company Shares of Footwear: % Value 2016-2020
  • Table 117 LBN Brand Shares of Footwear: % Value 2017-2020
  • Table 118 Distribution of Footwear by Format: % Value 2015-2020
  • Table 119 Forecast Sales of Footwear by Category: Volume 2020-2025
  • Table 120 Forecast Sales of Footwear by Category: Value 2020-2025
  • Table 121 Forecast Sales of Footwear by Category: % Volume Growth 2020-2025
  • Table 122 Forecast Sales of Footwear by Category: % Value Growth 2020-2025
Note: Product cover images may vary from those shown
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