Concentrates in Thailand

Concentrates saw minor off-trade RTD volume growth in Thailand in 2025, hampered by structural weaknesses, reliance on vulnerable small-scale vendors, and a significant shift towards health-conscious consumer choices. Consumers increasingly favoured natural, premium ready-to-drink beverages over traditional, high-sugar concentrates. The category remained highly concentrated, with established players like Nestlé and Unilever dominating, and competition from smaller brands intensifying.

This report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Liquid Concentrates, Powder Concentrates.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Concentrates market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.