Toys and Games in Sweden

In 2024, toys and games in Sweden saw growth, driven by video games. Sustainability and inclusivity emerged as key trends, influencing product development. The rise of kidults and e-commerce significantly shaped purchasing habits, with digital distribution gaining traction. Companies are focusing on strong online platforms and eco-friendly materials to cater to consumer preferences.

The Toys and Games in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Toys and Games market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.