Global Butter Oil Market (2023-2028) Competitive Analysis, Impact of Covid-19, Ansoff Analysis

Growing trend towards artisanal and grass-fed butter oil products, driven by increasing consumer demand for natural and premium quality dairy options

• Butter oil is a clarified form of butter in which the water and milk solids have been removed, leaving only the pure butterfat. It is also referred to as anhydrous milk fat or ghee. Due to its distinct flavor, high smoke point, and lengthy shelf life, it is frequently used in baking, cooking, and food processing. Compared to regular butter, butter oil offers a number of benefits. First off, since the water and milk solids have been removed, it has a longer shelf life and is less likely to spoil. It has a higher smoke point due to the absence of water, which makes it perfect for high-temperature cooking techniques like frying and sautéing.
• Additionally, butter oil has a rich, distinctive flavor that gives various dishes depth and richness. It is frequently used in traditional cooking and baking to give pastries, sauces, and desserts a delicious buttery flavor. Depending on the source of the milk and the manufacturing process, butter oil's flavor profile can change, producing subtle differences in taste and aroma.
• Butter oil is prized for its nutrient content as well. It contains high levels of calories and fat-soluble vitamins like vitamins A, E, and K2. Conjugated linoleic acid (CLA), which has been linked to a number of health advantages, including anti-inflammatory properties and potential weight management support, is one of the essential fatty acids found in it.
• The global butter oil market has expanded steadily due to its numerous uses, flavor, and rising consumer demand for dairy-based products. The widespread use of butter oil in the food industry is one of the main factors influencing the global market. Butter oil is frequently used in baking, cooking, confectionery, and creating dairy-based goods. It is a sought-after ingredient for enhancing the flavor and aroma of various foods thanks to its distinctive flavor and rich texture. Since it is a key ingredient in many traditional dishes and regional specialties, butter oil is particularly in demand in areas with a rich culinary heritage.
• In the food industry, butter oil is used for confectionery, baked goods, ice cream, and other dairy-based products in addition to its culinary uses. Its distinctive attributes and flavor make it a sought-after ingredient for enhancing flavor, mouthfeel, and texture. Butter oil is a flavorful and adaptable ingredient that gives different culinary creations richness and personality.
• Butter oil has gained popularity because of its distinctive flavor profile, long shelf life, and numerous uses, including baking, cooking, and food production. The growing consumer interest in low-carb, high-fat diets like the ketogenic diet is another factor helping the global butter oil market. Because it contains high fat and no carbohydrates, butter oil is a good fit for these dietary patterns.
• The growing popularity of organic and natural food products is another factor boosting the global butter oil market. Consumers are searching for healthier alternatives to processed foods as they become more aware of their dietary choices. Butter oil is popular with health-conscious consumers who value its natural composition and lack of additives, especially when made from organic milk. The growing preference for organic and sustainable food options has significantly increased the demand for organic butter oil in recent years.

Market Segmentations

• The Global Butter Oil Market is segmented based on Product Type, Distribution Channel, End User, and Geography.
• By Product Type, the market is classified into Conventional Butter Oil and Organic Butter Oil.
• The conventional butter oil segment represents butter oil in its conventional form, which is created using cow's milk fat. It is widely consumed and utilized in a variety of food products, including spreads, sauces, and baked goods. Due to its widespread availability, familiarity, and lower price compared to other specialized types, conventional butter oil dominates the market. The market for organic butter oil is rising significantly as demand for natural and organic foods increases. It is made from the milk of cows raised organically, fed organic feed, and protected from synthetic hormones and chemicals. Consumers who are concerned about their health and value sustainability, animal welfare, and clean food are drawn to organic butter oil.
• By Distribution Channel, the market is classified into Retail Store and Online Retail.
• Retail Stores, further segmented into supermarkets/hypermarkets and convenience stores, are the main means of distribution for butter oil and dominate the market. Customers prefer these shops because they offer a wide variety of products and are convenient. To meet the preferences of various customers, retail shops offer a variety of brands and packaging choices. The convenience of online shopping and the accessibility of a wide variety of products have been the main drivers of the online retail segment's rapid growth in recent years. Online stores are becoming increasingly popular for buying butter oil because customers can shop around, read reviews, and have the product delivered right to their door. Online shopping is a practical choice for customers looking for particular brands or specific butter oil varieties.
• By End User, the market is classified into Dairy, Bakery, Confectionary, and Others.
• The dairy represented the largest segment as it is a key ingredient in a wide range of recombined diary items. In the dairy industry, anhydrous milk fat (butter oil) is widely used in the manufacturing of reconstituted milk and other dairy products, including whole milk, cheese, spreads, ice cream, etc. Additionally, butter oil provides a smooth, rich, and cream-like texture to various dairy products and enhances the overall flavor, propelling the respective segment's growth.
• By Geography, the market is classified into the Americas, Europe, Middle-East & Africa, and Asia-Pacific.
• The Oceania was the largest market for butter oil. Some of the factors driving the Oceania butter oil market includes the rising consumption of dairy-based diets to prevent the occurrence of various chronic diseases and the growing utilization of butter in various local dishes. In addition, the increasing adoption of effective methods and investments in the dairy sector to increase milk production and manufacturing of butter oil is enhancing the growth of the market.

Recent Development

• Fonterra Cooperative Group, one of the largest dairy companies globally, announced that it was investing NZD 11 million (approximately USD 7.8 million) in expanding its butter production capacity at its Clandeboye site in New Zealand. - 2021

Company Profiles

Countries Studied

• America (Argentina, Brazil, Canada, Chile, Colombia, Mexico, Peru, United States, Rest of Americas)
• Europe (Austria, Belgium, Denmark, Finland, France, Germany, Ireland, Italy, Luxemburg, Netherlands, Norway, Poland, Russia, Spain, Sweden, Switzerland, United Kingdom, Rest of Europe)
• Middle-East and Africa (Egypt, Israel, Qatar, Nigeria, Saudi Arabia, South Africa, United Arab Emirates, Rest of MEA)
• Asia-Pacific (Australia, Bangladesh, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Sri Lanka, Thailand, Taiwan, Rest of Asia-Pacific)

Competitive Quadrant

Ansoff Analysis

• The report presents a detailed Ansoff matrix analysis for the Global Butter Oil Market. Ansoff Matrix, also known as Product/Market Expansion Grid, is a strategic tool used to design strategies for the growth of the company. The matrix can be used to evaluate approaches in four strategies viz. Market Development, Market Penetration, Product Development and Diversification. The matrix is also used for risk analysis to understand the risk involved with each approach.
• The publisher analyses the Global Butter Oil Market using the Ansoff Matrix to provide the best approaches a company can take to improve its market position.
• Based on the SWOT analysis conducted on the industry and industry players, the publisher has devised suitable strategies for market growth.

Why buy this report?

• ● The report offers a comprehensive evaluation of the Global Butter Oil Market. The report includes in-depth qualitative analysis, verifiable data from authentic sources, and projections about market size. The projections are calculated using proven research methodologies.
• ● The research report also provides a detailed market size analysis and projections in volume and value terms. The projections are calculated using verified research methodologies.
• ● Excel data sheet for the market size will also be provided with the report.
• ● The report has been compiled through extensive primary and secondary research. The primary research is done through interviews, surveys, and observation of renowned personnel in the industry.
• ● The report includes an in-depth market analysis using Porter’s 5 forces model, PESTLE Analysis, and the Ansoff Matrix. In addition, the impact of COVID-19 on the market is also featured in the report.
• ● The report includes the regulatory scenario in the industry, which will help you make a well-informed decision. The report discusses major regulatory bodies and major rules and regulations imposed on this sector across various geographies.
• ● The report includes Self-Assessment Form, which helps customers evaluate their position in the market compared to their competitors
• ● The report offers customized research - tailored uniquely to our customers with a quick turnaround time. We offer a 15% customization option at no extra charge to all our clients for any of our syndicated reports.

Report Highlights:

• ● A complete analysis of the market, including the parent industry
• ● Important market dynamics and trends
• ● Impact Analysis - a comprehensive assessment to confront risk and make strategic & operational decisions to counter the changes in the market environment.
• ● Market segmentation
• ● Competitive Analysis: Comparative analysis of competitor
• ● Historical, current, and projected size of the market based on value and volume
• ● Market size of the US states
• ● Market shares and strategies of key players
• ● Recommendations to companies for strengthening their foothold in the market