Global Brown Rice Market (2023-2028) Competitive Analysis, Impact of Covid-19, Ansoff Analysis

Growing consumer preferences for healthier and more nutritious food options

• Brown rice, a whole grain, has become increasingly popular because of its many health advantages and mouthwatering nutty flavor. It is a healthy substitute for white rice and is frequently preferred by people who are concerned about their health and want to eat more whole foods. With one significant exception, brown rice is nearly identical to white rice. White rice undergoes refining during which the outer bran layer and germ are removed. Accordingly, brown rice is a whole grain that includes the nutrient- and fiber-rich bran and germ as well as all other parts of the grain.
• Brown rice is frequently preferred to white rice due to its lower glycemic index (GI). A food's GI value indicates how quickly it raises blood sugar levels. White rice has a higher GI than brown rice, resulting in a faster blood sugar rise. For people with diabetes or those trying to control their blood sugar levels, this is advantageous. Brown rice is comparatively easy to prepare. It can be made on the stovetop, in an Instant Pot, or in a rice cooker. One cup of rice to two cups of water is the standard ratio, though this can change depending on the texture you want.
• Brown rice in recent years has seen a significant global demand increase, driven by rising consumer demand for wholesome and natural food items. Brown rice is becoming increasingly popular among those concerned about their diets and looking for alternatives to refined grains due to its many health advantages as a whole grain. The growing knowledge of the health advantages connected with brown rice consumption is one of the major factors driving the growth of the global market for this grain. Compared to white rice, brown rice is thought to be healthier because it keeps the bran layer and germ full of fiber, vitamins, minerals, and antioxidants. Brown rice contains a high amount of fiber, which helps with digestion, keeps you at a healthy weight, and lowers your risk of developing a number of chronic diseases like heart disease, type 2 diabetes, and some types of cancer.
• The demand for healthier food options, such as brown rice, has also increased as a result of the rising prevalence of diseases linked to lifestyle choices and the increased emphasis on preventive healthcare. Consumers actively seek whole grains that provide nutritional value and promote general well-being as they become more aware of their dietary choices. The market has benefited due to the increase in demand for brown rice.
• Furthermore, the market for brown rice is expanding due to the change in dietary preferences, particularly in developing nations. Brown rice is replacing white rice as the primary carbohydrate in traditional diets as a healthier alternative. The increase in the middle class, urbanization, and awareness of the value of a balanced diet all contribute to this change. With their large populations and evolving eating habits, nations like India, China, and Brazil have emerged as significant markets for brown rice.
• On the supply side, improvements in production and processing methods have been seen in the brown rice market. Farmers are increasingly implementing sustainable farming techniques, such as organic farming to meet the rising demand for organic and natural food products. However, despite the market for brown rice expanding favorably, there are still a few challenges to overcome. Market expansion may be hampered by price sensitivity and the higher price of brown rice compared to white rice, particularly in areas where prices are volatile. Additionally, there may be obstacles to market expansion due to the underutilized and scarce supply of brown rice in some areas.
• In conclusion, growing consumer awareness of the health benefits of brown rice, shifting dietary preferences, and improvements in production and processing methods are all contributing to the market's significant growth. The market for brown rice is anticipated to experience consistent growth in the years to come as consumers continue to place a premium on healthy eating habits and the demand for natural and whole grain products expands.

Market Segmentations

• The Global Brown Rice Market is segmented based on Type, Nature, Length, Distribution Channel, Application, and Geography.
• By Type, the market is classified into Brown Basmati Rice and Sweet Brown Rice.
• It is anticipated that the segment of brown basmati rice will hold the largest market share during the forecast period. The primary uses of the segment in food products and the shift in people's preferences for fast food over a diet rich in nutrient-dense foods are credited with the segment's growth. Brown basmati rice is regarded as one of the best rice varieties in the world due to its low GI and high fiber content. A lower risk of heart disease has been associated with eating nutrient-rich foods and heart-healthy grains like brown basmati rice. According to FAO, brown basmati rice offers roughly 20% more fiber than other forms of brown rice and more than the white variety, which is promoting segment growth.
• By Nature, the market is classified into Conventional and Organic.
• The organic segment is growing at the highest CAGR during the projection period. The demand for organic rice is growing as more people understand the importance of eating better food and understand that environmentally friendly practices are healthier and more nutrient-rich for consumers. Organic brown rice is low in calories and a fantastic source of healthy nutrients like fibre, phytochemicals, and essential minerals.
• By Length, the market is classified into Long-Strain and Short-Grain.
• The long-grain brown rice segment is anticipated to rule the market during the forecast period. Long grain has a larger market share globally due to its increased usage. Because they are solid, plump, and undetectable after cooking, long grains are increasingly used in meals, pilaf’s, sautés, and other occasions. They take longer to cook than other foods. Warm, fertile soil is essential for the successful growth of long-grain brown rice. Even though long-grain rice is grown all over the world, it is primarily grown in China, the United States, Thailand, and South America because these countries have the best environmental conditions for the crop.
• By Distribution Channel, the market is classified into Convenience Store, Online Retail, Specialty Stores and Supermarkets/Hypermarkets.
• Online retail is expected to grow at the highest CAGR during the forecast period due to expanding internet facilities and rising knowledge regarding online ordering of foods. The supermarket/hypermarket market is constantly evolving, and investors are leveraging customer comforts to provide a simple shopping experience. Customers can easily access different types of brown rice and make their selection based on their needs. These channels also provide a variety of discounts and offers that draw in more customers and boost product sales. Due to their availability of unique and uncommon goods, specialty shops are very popular in European nations. Sales at specialty stores are boosted by the rising demand for high-end goods. As they offer a huge selection of products and offer home deliveries of consumers' preferred products, e-commerce or online retail stores are expanding tremendously.
• By Application, the market is classified into Food Service and Household.
• The Household segment commanded a dominant share of the market and is anticipated to expand at the fastest CAGR. The main ingredient in Asian cuisines, rice is a good source of carbohydrates, proteins, folic acid, and amino acids. Given that 60% of the world's population resides in Asia and that many Asians work abroad, the demand for Asian food and basmati rice is growing on a global scale.
• By Geography, the market is classified into the Americas, Europe, Middle-East & Africa, and Asia-Pacific.
• The Asia Pacific is expected to dominate the global brown rice market during the forecast period. The existence of the largest producer and the top consumer of grain is responsible for regional growth. Thailand is the top exporter of rice in the world, with India, Pakistan, and Thailand being the primary producers in the Asia Pacific region. Europe is expected to grow at the highest CAGR over the forecast period. Special rice and whole grains are quite popular in this region. Furthermore, the region has a significant possibility for product demand from customers who are concerned about their health to increase immunity and enhance overall health. The market in this region is growing as more companies are entering markets in Europe including Germany, Italy, and Spain.

Recent Development

• LT Foods, India's top manufacturer of basmati rice under the flagship brand of Daawat, introduced Biryani Kit in three regional versions. LT Foods anticipates further growth in the household penetration of Daawat with the introduction of Daawat Biryani kits. - April 2022
• The Ebro Group reached a legally binding agreement to acquire the assets that comprise InHarvest, Inc.'s company through its US subsidiary Riviana Foods. - February 2022

Company Profiles

Countries Studied

• America (Argentina, Brazil, Canada, Chile, Colombia, Mexico, Peru, United States, Rest of Americas)
• Europe (Austria, Belgium, Denmark, Finland, France, Germany, Ireland, Italy, Luxemburg, Netherlands, Norway, Poland, Russia, Spain, Sweden, Switzerland, United Kingdom, Rest of Europe)
• Middle-East and Africa (Egypt, Israel, Qatar, Nigeria, Saudi Arabia, South Africa, United Arab Emirates, Rest of MEA)
• Asia-Pacific (Australia, Bangladesh, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Sri Lanka, Thailand, Taiwan, Rest of Asia-Pacific)

Competitive Quadrant

Ansoff Analysis

• The report presents a detailed Ansoff matrix analysis for the Global Brown Rice Market. Ansoff Matrix, also known as Product/Market Expansion Grid, is a strategic tool used to design strategies for the growth of the company. The matrix can be used to evaluate approaches in four strategies viz. Market Development, Market Penetration, Product Development and Diversification. The matrix is also used for risk analysis to understand the risk involved with each approach.
• The publisher analyses the Global Brown Rice Market using the Ansoff Matrix to provide the best approaches a company can take to improve its market position.
• Based on the SWOT analysis conducted on the industry and industry players, the publisher has devised suitable strategies for market growth.

Why buy this report?

• ● The report offers a comprehensive evaluation of the Global Brown Rice Market. The report includes in-depth qualitative analysis, verifiable data from authentic sources, and projections about market size. The projections are calculated using proven research methodologies.
• ● The research report also provides a detailed market size analysis and projections in volume and value terms. The projections are calculated using verified research methodologies.
• ● Excel data sheet for the market size will also be provided with the report.
• ● The report has been compiled through extensive primary and secondary research. The primary research is done through interviews, surveys, and observation of renowned personnel in the industry.
• ● The report includes an in-depth market analysis using Porter’s 5 forces model, PESTLE Analysis, and the Ansoff Matrix. In addition, the impact of COVID-19 on the market is also featured in the report.
• ● The report includes the regulatory scenario in the industry, which will help you make a well-informed decision. The report discusses major regulatory bodies and major rules and regulations imposed on this sector across various geographies.
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Report Highlights:

• ● A complete analysis of the market, including the parent industry
• ● Important market dynamics and trends
• ● Impact Analysis - a comprehensive assessment to confront risk and make strategic & operational decisions to counter the changes in the market environment.
• ● Market segmentation
• ● Competitive Analysis: Comparative analysis of competitor
• ● Historical, current, and projected size of the market based on value and volume
• ● Market size of the US states
• ● Market shares and strategies of key players
• ● Recommendations to companies for strengthening their foothold in the market