Metaverse in Media - Thematic Intelligence

The metaverse is a virtual world where users share experiences and interact in real-time within simulated scenarios. The metaverse brings together a range of next-generation technologies, from cloud computing to artificial intelligence (AI), blockchain, cryptocurrencies, augmented reality (AR), virtual reality (VR), and digital twins. The companies in the media sector investing in the metaverse are mainly concentrating their efforts on creating virtual worlds and organizing immersive experiences within them. These virtual worlds also allow competitions through games, with blockchain and cryptocurrencies creating play-to-earn markets for competitive gamers. Music giants such as Spotify are even using these virtual worlds to monetize virtual concerts.

The metaverse in media thematic report takes an in-depth look at the impact of the metaverse in the media industry. It identifies major challenges faced by media and how the metaverse can help address them. Key players in the space are highlighted, including case study examples of metaverse implementations within the industry. An impact assessment details the areas of the metaverse where media companies should focus their investments, while the data analysis section provides market size and growth forecasts.

Metaverse adoption has stalled in 2023 with many of the largest companies halting all metaverse investment (e.g., Disney eliminated its metaverse department, and Microsoft discontinued its industrial metaverse plans). The immaturity of the enabling technologies is central to the metaverse's problems, while a lack of clear use cases and a growing concern about data privacy and personal safety have deflated the hype around the technology.

Scope

The companies in the media sector investing in the metaverse are mainly concentrating their efforts on creating virtual worlds and organizing immersive experiences within them. These virtual worlds also allow competitions through games, with blockchain and cryptocurrencies creating play-to-earn markets for competitive gamers. Music giants such as Spotify are even using these virtual worlds to monetize virtual concerts.

Reasons to Buy

• Understand the impact of the metaverse theme for the media sector
• Access the latest data on the metaverse theme in the media sector
• Identify the leading digital transformation efforts from media companies through investment into the metaverse theme
• Access case study insights on leading players within the metaverse theme