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Baby Shampoo & Conditioner Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028F

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  • 175 Pages
  • September 2023
  • Region: Global
  • TechSci Research
  • ID: 5877698
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The global market for baby shampoo & conditioner is poised for growth in the forecast period, driven by factors such as increasing consumer purchasing power, rapid urbanization, and the escalating demand for organic baby products

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The global market for baby shampoo & conditioner is poised for growth in the forecast period, driven by factors such as increasing consumer purchasing power, rapid urbanization, and the escalating demand for organic baby products.

Baby shampoo is a specialized product designed for infants and young children. It is formulated with a composition distinct from regular shampoos, often devoid of soap, and gentler in nature. Apart from cleansing excess oils and impurities from hair, baby shampoo also serves to protect sensitive scalps from dryness and irritation. The market is segmented into non-medicated and medicated variants of baby shampoo & conditioner. Non-medicated products employ various surfactants to cleanse hair, while medicated versions cater to conditions such as psoriasis, seborrheic dermatitis, and scalp infections, featuring components like zinc pyrithione, coal tar, or selenium sulphide.

Market Growth Boosted by Product Launches

Companies are introducing new products to attract customers, driving demand and supporting the global growth of the baby shampoo & conditioner market. In 2022, Johnson & Johnson unveiled the Vivvi & Bloom hair care line for infants and young children. This product range includes the 2-in-1 Wash & Shampoo Cleansing Gel, crafted with shea butter and natural cleansing agents. The gel addresses dryness and is suitable for sensitive skin. Similarly, BabyChakra launched new baby care items, including a baby shampoo, composed solely of natural and certified organic components, while being vegan and free from harmful substances.

Mergers & Acquisitions as Market Drivers

Companies leveraging strategic approaches, such as mergers and acquisitions, are propelling the global baby shampoo & conditioner market. For example, D2C Brand MyGlamm acquired The Moms Co. in 2022, including its range of baby care products. The Moms Co. aims to increase its revenue and retain its brand autonomy. MyGlamm's acquisition of BabyChakra in 2021 also demonstrates the emphasis on strategic growth through collaboration. The rising collaboration among companies drives the global baby shampoo & conditioner market.

Innovative Marketing Strategies Foster Market Growth

Companies are adopting innovative marketing strategies to drive market demand and growth. For instance, Johnson & Johnson introduced paper-based refill cartons for existing plastic bottles of their baby toiletry products, reducing plastic use. Additionally, R for Rabbit partnered with actress Shriya Saran to launch their Pure & Beyond baby care line, employing new strategies to enhance their market presence.

Organic and Natural Baby Products Drive Demand

The market growth is augmented by the escalating demand for natural and organic baby shampoo and conditioner. Brands like The Moms Co. offer natural baby shampoo, made with coconut-based cleansers and natural oils. Such products are clinically tested for gentleness on baby skin. Similarly, Little's Organix Baby Shampoo utilizes organic ingredients like neem and aloe vera extracts for nourishing delicate hair and scalp.

In conclusion, the global baby shampoo & conditioner market is on an upward trajectory due to a combination of factors including product innovation, strategic alliances, marketing advancements, and the surging demand for organic and natural baby care products.

Market Segmentation

The global baby shampoo & conditioner market is segmented into product type, type, distribution channel, and region. Based on the product type, the market is segmented into medicated and non-medicated. Based on the type, the market is segmented into organic and non-organic. Based on the distribution channel, the market is segmented into supermarkets/hypermarkets, pharmacy & drug stores, specialty stores, convenience stores, online, and others (direct sales). The market analysis also studies regional segmentation to devise regional market segmentation.

Company Profile

Johnson & Johnson Services, Inc., Unilever PLC, Himalaya Wellness Company, The Clorox Company (Burt's Bees), MOTHERCARE (INDIA) LTD., Artsana SpA (Chicco), PZ Cussons (UK) Ltd, Weleda UK Ltd., California Baby®, and Pigeon India Pvt. Ltd, etc. are the major market players in the global platform that lead the market of the baby shampoo & conditioner.

Report Scope

In this report, the global baby shampoo & conditioner market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Baby Shampoo & Conditioner Market, by Product Type:

  • Medicated
  • Non-Medicated

Baby Shampoo & Conditioner Market, by Type:

  • Organic
  • Non-Organic

Baby Shampoo & Conditioner Market, by Distribution Channel:

  • Supermarkets/Hypermarkets
  • Pharmacy & Drug Stores
  • Specialty Stores
  • Convenience Stores
  • Online
  • Others

Baby Shampoo & Conditioner Market, by Region:

  • North America
  • Asia-Pacific
  • Europe
  • South America
  • Middle East & Africa

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the global baby shampoo & conditioner market.

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The following customization options are available for the report:
  • Detailed analysis and profiling of additional market players (up to five).


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Table of Contents

1. Introduction
1.1. Market Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Tenure Considered
2. Research Methodology
2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations
3. Executive Summary
3.1. Market Overview
3.2. Market Forecast
3.3. Key Regions
3.4. Key Segments
4. Voice of Customer Analysis (B2C Model Analysis)
4.1. Brand Awareness
4.2. Factors Influencing Purchase Decision
4.3. Challenges Faced After Purchase
5. Global Baby Shampoo & Conditioner Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1. By Product Type Market Share Analysis (Medicated, Non-Medicated)
5.2.2. By Type Market Share Analysis (Organic, Non-Organic)
5.2.3. By Distribution Channel Market Share Analysis (Supermarkets/Hypermarkets, Pharmacy & Drug Stores, Specialty Stores, Convenience Stores, Online, and Others (Direct Sales))
5.2.4. By Regional Market Share Analysis
5.2.4.1. North America Market Share Analysis
5.2.4.2. Europe Market Share Analysis
5.2.4.3. Asia-Pacific Market Share Analysis
5.2.4.4. Middle East & Africa Market Share Analysis
5.2.4.5. South America Market Share Analysis
5.2.5. By Top 5 Companies Market Share Analysis, Others (2022)
5.3. Global Baby Shampoo & Conditioner Mapping & Opportunity Assessment
5.3.1. By Product Type Market Mapping & Opportunity Assessment
5.3.2. By Type Market Mapping & Opportunity Assessment
5.3.3. By Distribution Channel Market Mapping & Opportunity Assessment
5.3.4. By Regional Market Mapping & Opportunity Assessment
6. North America Baby Shampoo & Conditioner Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Product Type Market Share Analysis
6.2.2. By Type Market Share Analysis
6.2.3. By Distribution Channel Market Share Analysis
6.2.4. By Country Market Share Analysis
6.2.4.1. United States Baby Shampoo & Conditioner Market Outlook
6.2.4.1.1. Market Size & Forecast
6.2.4.1.1.1. By Value
6.2.4.1.2. Market Share & Forecast
6.2.4.1.2.1. By Product Type Market Share Analysis
6.2.4.1.2.2. By Type Market Share Analysis
6.2.4.1.2.3. By Distribution Channel Market Share Analysis
6.2.4.2. Canada Baby Shampoo & Conditioner Market Outlook
6.2.4.2.1. Market Size & Forecast
6.2.4.2.1.1. By Value
6.2.4.2.2. Market Share & Forecast
6.2.4.2.2.1. By Product Type Market Share Analysis
6.2.4.2.2.2. By Type Market Share Analysis
6.2.4.2.2.3. By Distribution Channel Market Share Analysis
6.2.4.3. Mexico Baby Shampoo & Conditioner Market Outlook
6.2.4.3.1. Market Size & Forecast
6.2.4.3.1.1. By Value
6.2.4.3.2. Market Share & Forecast
6.2.4.3.2.1. By Product Type Market Share Analysis
6.2.4.3.2.2. By Type Market Share Analysis
6.2.4.3.2.3. By Distribution Channel Market Share Analysis
7. Europe Baby Shampoo & Conditioner Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Product Type Market Share Analysis
7.2.2. By Type Market Share Analysis
7.2.3. By Distribution Channel Market Share Analysis
7.2.4. By Country Market Share Analysis
7.2.4.1. Germany Baby Shampoo & Conditioner Market Outlook
7.2.4.1.1. Market Size & Forecast
7.2.4.1.1.1. By Value
7.2.4.1.2. Market Share & Forecast
7.2.4.1.2.1. By Product Type Market Share Analysis
7.2.4.1.2.2. By Type Market Share Analysis
7.2.4.1.2.3. By Distribution Channel Market Share Analysis
7.2.4.2. France Baby Shampoo & Conditioner Market Outlook
7.2.4.2.1. Market Size & Forecast
7.2.4.2.1.1. By Value
7.2.4.2.2. Market Share & Forecast
7.2.4.2.2.1. By Product Type Market Share Analysis
7.2.4.2.2.2. By Type Market Share Analysis
7.2.4.2.2.3. By Distribution Channel Market Share Analysis
7.2.4.3. United Kingdom Baby Shampoo & Conditioner Market Outlook
7.2.4.3.1. Market Size & Forecast
7.2.4.3.1.1. By Value
7.2.4.3.2. Market Share & Forecast
7.2.4.3.2.1. By Product Type Market Share Analysis
7.2.4.3.2.2. By Type Market Share Analysis
7.2.4.3.2.3. By Distribution Channel Market Share Analysis
7.2.4.4. Italy Baby Shampoo & Conditioner Market Outlook
7.2.4.4.1. Market Size & Forecast
7.2.4.4.1.1. By Value
7.2.4.4.2. Market Share & Forecast
7.2.4.4.2.1. By Product Type Market Share Analysis
7.2.4.4.2.2. By Type Market Share Analysis
7.2.4.4.2.3. By Distribution Channel Market Share Analysis
7.2.4.5. Spain Baby Shampoo & Conditioner Market Outlook
7.2.4.5.1. Market Size & Forecast
7.2.4.5.1.1. By Value
7.2.4.5.2. Market Share & Forecast
7.2.4.5.2.1. By Product Type Market Share Analysis
7.2.4.5.2.2. By Type Market Share Analysis
7.2.4.5.2.3. By Distribution Channel Market Share Analysis
8. Asia-Pacific Baby Shampoo & Conditioner Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Product Type Market Share Analysis
8.2.2. By Type Market Share Analysis
8.2.3. By Distribution Channel Market Share Analysis
8.2.4. By Country Market Share Analysis
8.2.4.1. China Baby Shampoo & Conditioner Market Outlook
8.2.4.1.1. Market Size & Forecast
8.2.4.1.1.1. By Value
8.2.4.1.2. Market Share & Forecast
8.2.4.1.2.1. By Product Type Market Share Analysis
8.2.4.1.2.2. By Type Market Share Analysis
8.2.4.1.2.3. By Distribution Channel Market Share Analysis
8.2.4.2. India Baby Shampoo & Conditioner Market Outlook
8.2.4.2.1. Market Size & Forecast
8.2.4.2.1.1. By Value
8.2.4.2.2. Market Share & Forecast
8.2.4.2.2.1. By Product Type Market Share Analysis
8.2.4.2.2.2. By Type Market Share Analysis
8.2.4.2.2.3. By Distribution Channel Market Share Analysis
8.2.4.3. Japan Baby Shampoo & Conditioner Market Outlook
8.2.4.3.1. Market Size & Forecast
8.2.4.3.1.1. By Value
8.2.4.3.2. Market Share & Forecast
8.2.4.3.2.1. By Product Type Market Share Analysis
8.2.4.3.2.2. By Type Market Share Analysis
8.2.4.3.2.3. By Distribution Channel Market Share Analysis
8.2.4.4. South Korea Baby Shampoo & Conditioner Market Outlook
8.2.4.4.1. Market Size & Forecast
8.2.4.4.1.1. By Value
8.2.4.4.2. Market Share & Forecast
8.2.4.4.2.1. By Product Type Market Share Analysis
8.2.4.4.2.2. By Type Market Share Analysis
8.2.4.4.2.3. By Distribution Channel Market Share Analysis
8.2.4.5. Australia Baby Shampoo & Conditioner Market Outlook
8.2.4.5.1. Market Size & Forecast
8.2.4.5.1.1. By Value
8.2.4.5.2. Market Share & Forecast
8.2.4.5.2.1. By Product Type Market Share Analysis
8.2.4.5.2.2. By Type Market Share Analysis
8.2.4.5.2.3. By Distribution Channel Market Share Analysis
9. Middle East & Africa Baby Shampoo & Conditioner Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value
9.2. Market Share & Forecast
9.2.1. By Product Type Market Share Analysis
9.2.2. By Type Market Share Analysis
9.2.3. By Distribution Channel Market Share Analysis
9.2.4. By Country Market Share Analysis
9.2.4.1. Saudi Arabia Baby Shampoo & Conditioner Market Outlook
9.2.4.1.1. Market Size & Forecast
9.2.4.1.1.1. By Value
9.2.4.1.2. Market Share & Forecast
9.2.4.1.2.1. By Product Type Market Share Analysis
9.2.4.1.2.2. By Type Market Share Analysis
9.2.4.1.2.3. By Distribution Channel Market Share Analysis
9.2.4.2. UAE Baby Shampoo & Conditioner Market Outlook
9.2.4.2.1. Market Size & Forecast
9.2.4.2.1.1. By Value
9.2.4.2.2. Market Share & Forecast
9.2.4.2.2.1. By Product Type Market Share Analysis
9.2.4.2.2.2. By Type Market Share Analysis
9.2.4.2.2.3. By Distribution Channel Market Share Analysis
9.2.4.3. South Africa Baby Shampoo & Conditioner Market Outlook
9.2.4.3.1. Market Size & Forecast
9.2.4.3.1.1. By Value
9.2.4.3.2. Market Share & Forecast
9.2.4.3.2.1. By Product Type Market Share Analysis
9.2.4.3.2.2. By Type Market Share Analysis
9.2.4.3.2.3. By Distribution Channel Market Share Analysis
9.2.4.4. Turkey Baby Shampoo & Conditioner Market Outlook
9.2.4.4.1. Market Size & Forecast
9.2.4.4.1.1. By Value
9.2.4.4.2. Market Share & Forecast
9.2.4.4.2.1. By Product Type Market Share Analysis
9.2.4.4.2.2. By Type Market Share Analysis
9.2.4.4.2.3. By Distribution Channel Market Share Analysis
10. South America Baby Shampoo & Conditioner Market Outlook
10.1. Market Size & Forecast
10.1.1. By Value
10.2. Market Share & Forecast
10.2.1. By Product Type Market Share Analysis
10.2.2. By Type Market Share Analysis
10.2.3. By Distribution Channel Market Share Analysis
10.2.4. By Country Market Share Analysis
10.2.4.1. Brazil Baby Shampoo & Conditioner Market Outlook
10.2.4.1.1. Market Size & Forecast
10.2.4.1.1.1. By Value
10.2.4.1.2. Market Share & Forecast
10.2.4.1.2.1. By Product Type Market Share Analysis
10.2.4.1.2.2. By Type Market Share Analysis
10.2.4.1.2.3. By Distribution Channel Market Share Analysis
10.2.4.2. Colombia Baby Shampoo & Conditioner Market Outlook
10.2.4.2.1. Market Size & Forecast
10.2.4.2.1.1. By Value
10.2.4.2.2. Market Share & Forecast
10.2.4.2.2.1. By Product Type Market Share Analysis
10.2.4.2.2.2. By Type Market Share Analysis
10.2.4.2.2.3. By Distribution Channel Market Share Analysis
10.2.4.3. Argentina Baby Shampoo & Conditioner Market Outlook
10.2.4.3.1. Market Size & Forecast
10.2.4.3.1.1. By Value
10.2.4.3.2. Market Share & Forecast
10.2.4.3.2.1. By Product Type Market Share Analysis
10.2.4.3.2.2. By Type Market Share Analysis
10.2.4.3.2.3. By Distribution Channel Market Share Analysis
11. Market Dynamics
11.1. Drivers
11.1.1. Increasing internet usage
11.1.2. Decreasing mortality rate
11.1.3. Growing number of product launches
11.2. Challenges
11.2.1. High competition
11.2.2. Presence of chemicals like formaldehyde and phthalates in some products
12. Impact of COVID-19 on the Global Baby Shampoo & Conditioner Market
12.1. Impact Assessment Model
12.1.1. Key Segments Impacted
12.1.2. Key Regions Impacted
12.1.3. Key Countries Impacted
12.1.4. Key Distribution Channel Impacted
13. Market Trends & Developments
13.1. Easier access to baby products
13.2. Growing consumer spending on baby care items
13.3. Rising birth rate
13.4. Growing trend of organic baby products
13.5. Rapid urbanization
14. Porter’s Five Forces Model
14.1. Competitive Rivalry
14.2. Bargaining Power of Buyers
14.3. Bargaining Power of Suppliers
14.4. Threat of New Entrants
14.5. Threat of Substitutes
15. SWOT Analysis
15.1. Strengths
15.2. Weaknesses
15.3. Opportunities
15.4. Threats
16. Competitive Landscape
16.1. Company Profiles
16.1.1. Johnson & Johnson Services, Inc.
16.1.1.1. Company Details
16.1.1.2. Product & Services
16.1.1.3. Financials (As Per Availability)
16.1.1.4. Key Market Focus & Geographical Presence
16.1.1.5. Recent Developments
16.1.1.6. Key Management Personnel
16.1.2. Unilever PLC
16.1.2.1. Company Details
16.1.2.2. Product & Services
16.1.2.3. Financials (As Per Availability)
16.1.2.4. Key Market Focus & Geographical Presence
16.1.2.5. Recent Developments
16.1.2.6. Key Management Personnel
16.1.3. Himalaya Wellness Company
16.1.3.1. Company Details
16.1.3.2. Product & Services
16.1.3.3. Financials (As Per Availability)
16.1.3.4. Key Market Focus & Geographical Presence
16.1.3.5. Recent Developments
16.1.3.6. Key Management Personnel
16.1.4. The Clorox Company (Burt's Bees)
16.1.4.1. Company Details
16.1.4.2. Product & Services
16.1.4.3. Financials (As Per Availability)
16.1.4.4. Key Market Focus & Geographical Presence
16.1.4.5. Recent Developments
16.1.4.6. Key Management Personnel
16.1.5. MOTHERCARE (INDIA) LTD.
16.1.5.1. Company Details
16.1.5.2. Product & Services
16.1.5.3. Financials (As Per Availability)
16.1.5.4. Key Market Focus & Geographical Presence
16.1.5.5. Recent Developments
16.1.5.6. Key Management Personnel
16.1.6. Artsana SpA (Chicco)
16.1.6.1. Company Details
16.1.6.2. Product & Services
16.1.6.3. Financials (As Per Availability)
16.1.6.4. Key Market Focus & Geographical Presence
16.1.6.5. Recent Developments
16.1.6.6. Key Management Personnel
16.1.7. PZ Cussons (UK) Ltd
16.1.7.1. Company Details
16.1.7.2. Product & Services
16.1.7.3. Financials (As Per Availability)
16.1.7.4. Key Market Focus & Geographical Presence
16.1.7.5. Recent Developments
16.1.7.6. Key Management Personnel
16.1.8. Weleda UK Ltd.
16.1.8.1. Company Details
16.1.8.2. Product & Services
16.1.8.3. Financials (As Per Availability)
16.1.8.4. Key Market Focus & Geographical Presence
16.1.8.5. Recent Developments
16.1.8.6. Key Management Personnel
16.1.9. California Baby®
16.1.9.1. Company Details
16.1.9.2. Product & Services
16.1.9.3. Financials (As Per Availability)
16.1.9.4. Key Market Focus & Geographical Presence
16.1.9.5. Recent Developments
16.1.9.6. Key Management Personnel
16.1.10. Pigeon India Pvt. Ltd.
16.1.10.1. Company Details
16.1.10.2. Product & Services
16.1.10.3. Financials (As Per Availability)
16.1.10.4. Key Market Focus & Geographical Presence
16.1.10.5. Recent Developments
16.1.10.6. Key Management Personnel
17. Strategic Recommendations/Action Plan
17.1. Key Focus Areas
17.2. Target Type
17.3. Target Distribution Channel
18. About the Analyst & Disclaimer
(Note: The list of companies can be customized based on requirments.)

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Johnson & Johnson Services, Inc.
  • Unilever PLC
  • Himalaya Wellness Company
  • The Clorox Company (Burt's Bees)
  • MOTHERCARE (INDIA) LTD.
  • Artsana SpA (Chicco)
  • PZ Cussons (UK) Ltd
  • Weleda UK Ltd.
  • California Baby®
  • Pigeon India Pvt. Ltd.

Table Information

Report AttributeDetails
No. of Pages175
PublishedSeptember 2023
Forecast Period2022 - 2028
Estimated Market Value ( USD ) in 2022 $ 5.5 Billion
Forecasted Market Value ( USD ) by 2028 $ 8 Billion
Compound Annual Growth Rate5.0%
Regions CoveredGlobal

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