Baby Shampoo and Conditioner Market Size and Share - Outlook Report, Forecast Trends and Growth Analysis (2025-2034)

The global baby shampoo and conditioner market reached a value of nearly USD 6.58 Billion in 2024. The market is assessed to grow at a CAGR of 5.40% during the forecast period of 2025-2034 to attain a value of around USD 11.13 Billion by 2034. The market is being driven by the rising demand for gentle and mild baby shampoo and conditioners, the growing focus on sustainability, the rising emphasis on sensitive scalp care, the robust growth of the e-commerce sector, packaging innovations, and the growing trend of personalisation.

Global Baby Shampoo and Conditioner Market Growth

With the growing focus on sensitive scalp care, there is rising a demand for baby shampoo and conditioners with added moisturising agents such as jojoba oil, shea butter, and glycerine to keep hair and scalp nourished and hydrated. Furthermore, increasing customer interest in cruelty-free and ethical practices is prompting key players to develop vegan and cruelty-free baby shampoo and conditioner.

The robust growth of the e-commerce sector is driving the baby shampoo and conditioner market development. As per the India Brand Equity Foundation, the Indian e-commerce sector is projected to reach USD 325 million by 2030. Online retail channels have made a wide range of baby shampoo and conditioners easily accessible to customers while providing the convenience of home delivery and the ability to compare products and read reviews. Baby care brands are also increasingly adopting direct-to-consumer (D2C) models to offer subscription-based and personalised services and exclusive online deals, hence building stronger relationships with customers.

Key Trends and Recent Developments

Increasing demand for natural and organic products; surging focus on safety; product innovations; and growing trend of personalisation are favouring the baby shampoo and conditioner market expansion.

January 2024

Ooume, a brand specialising in curly hair for children, announced its official launch. As a part of its launch, the company launched three products, the Hydrating Baby Conditioner, the Hydrating Baby Shampoo, and the Hydrating Baby Bundle to cleanse, moisturise, and enhance the natural beauty of curly baby hair.

October 2023

Birch Babe launched new organic baby essentials containing three clean and effective skincare essentials featuring vegan and fragrance-free formulas. The company’s Birch Baby's Shampoo & Body Wash is EWG verified, specifically formulated for sensitive skin, and packaged in eco-friendly PCR plastic.

July 2022

Johnson & Johnson Consumer Health† announced the launch of a new skin and hair care brand for toddlers, Vivvi & Bloom™. The brand features tear-free Vivvi & Bloom™ 2-In-1 Wash & Shampoo Cleansing Gel made with responsibly sourced shea butter and natural origin cleansing agents.

September 2021

Coty Inc. announced the launch of Kylie Baby, its new line of gentle, safe, conscious, and clean baby care products. The brand, available exclusively on the brand’s Direct-to-Consumer website, includes Kylie Baby Gentle Shampoo which creates a sulphate and tear-free creamy lather to cleanse and soften the scalp and hair of babies.

Rising demand for natural and organic baby shampoo and conditioner

There is a rising demand for organic baby shampoo and conditioner that do not use synthetic pesticides, genetically modified organisms, and fertilisers and are made from naturally cultivated ingredients. Organic shampoo and conditioner are considered gentle for the sensitive skin and scalp of babies and reduce their exposure to harmful chemicals.

Surging focus on safety

Parents are increasingly seeking baby care products, including shampoo and conditioners, that are paediatrician-approved and dermatologically tested. Growing concerns regarding allergies and skin sensitivities among babies are surging the demand for fragrance-free, hypoallergenic, and tear-free baby shampoo and conditioners designed to minimise the risk of irritation or allergies.

Packaging innovations

The growing trend of sustainability and the rising focus on reducing packaging waste are creating lucrative baby shampoo and conditioner market opportunities. Brands are increasingly shifting towards refillable containers, recyclable materials, eco-friendly pouches, and biodegradable packaging to lower plastic consumption.

Growing trend of personalisation

Brands are focusing on personalisation to cater to the unique hair types like curly, fine, thick, and sparse hair of babies, providing tailored care and recommendations. Key players are also utilising data analytics and artificial intelligence to provide personalised shampoo and conditioner recommendations ideal for the baby’s skin and hair care routine.

Global Baby Shampoo and Conditioner Market Trends

Increasing incidences of specific skin conditions and sensitivities such as cradle cap, eczema, and dry scalp among babies are boosting the demand for baby shampoo and conditioners made using hypoallergenic, gentle, and soothing ingredients. Baby shampoo and conditioners containing natural and calming ingredients such as aloe vera, chamomile, and coconut oil are gaining significant popularity.

The growing concerns regarding the health and safety of babies among parents are bolstering the preference for baby shampoo and conditioner free from harsh chemicals such as parabens, artificial fragrances, sulphates, and phthalates, among others. Moreover, parents are seeking easy-to-use packaging solutions like travel-size containers, pump bottles, and flip-top caps to enhance convenience and reduce product waste.

Global Baby Shampoo and Conditioner Industry Segmentation

The report titled “Global Baby Shampoo and Conditioner Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:

Market Breakup by Product Type

• Medicate
• Non-Medicated

Market Breakup by Distribution Channel

• Hypermarkets and Supermarkets
• Convenience Stores
• Independent Retailers
• Online
• Others

Market Breakup by Region

• North America
• Europe
• Asia-Pacific
• Latin America
• Middle East and Africa

Global Baby Shampoo and Conditioner Market Share

As per the baby shampoo and conditioner market analysis, non-medicated products contain different types of surfactants, which condition the hair and remove excess oil from the scalp and hair. Non-medicated shampoo and conditioner typically do not contain harsh fragrances, chemicals, and additives; hence they are preferred by parents seeking mild and natural baby care products.

Meanwhile, medicated shampoo is used to treat specific conditions related to the scalp like psoriasis, seborrheic dermatitis, and fungal or bacterial infections. It contains ingredients like selenium sulphide, coal tar, or zinc pyrithione, which work to reduce the flakiness, scaling, and itchiness of the scalp.

Competitive Landscape

Key baby shampoo and conditioner market players are developing baby care products using hypoallergenic, natural, and organic ingredients like chamomile, aloe vera, and coconut oil, among others. They are also introducing multifunctional baby care products that combine shampoo, conditioner, and body wash to enhance the convenience of busy parents.

Johnson & Johnson Inc.

Johnson & Johnson Inc., founded in 1886 and headquartered in New Jersey, United States, is a prominent healthcare company focused on developing smarter and less invasive treatment methods. The company is one of the pioneers in the baby care market and provides parents with clinically proven mild, safe, and gentle baby care products.

Beiersdorf AG

Beiersdorf AG, headquartered in Hamburg, Germany, and founded in 1882, is a leading personal care brand. Under its flagship brand Nivea, the company offers a diverse range of high-quality baby care products such as shampoo and body lotions, among others. Some of its other renowned brands are Maestro, Aquaphor, Florena, and CURITAS, among others.

Artsana USA, Inc.

Artsana USA, Inc., founded in 1946, is a prominent baby care brand. Based in Pennsylvania, United States, the company boasts a presence in nearly 120 countries and offers products ranging from baby gear to nursing and baby care.

Mothercare plc

Mothercare plc, headquartered in London, United Kingdom, and founded in 1961, is a global brand for parents and young children. The company designs, sources, and supplies products across essential categories such as baby feed time, nursery, bathtime, and playtime, among others.

Other key players in the baby shampoo and conditioner market include Pigeon Corporation, among others.