Belgium Two-Wheeler Market by Region, Competition, Forecast & Opportunities, 2020-2030F

The Belgium Two-Wheeler Market was valued at USD 195.06 Million in 2024, and is projected to reach USD 284.24 Million by 2030, rising at a CAGR of 4.10%. The Belgium two-wheeler market is witnessing growth supported by rising urbanization, increasing fuel prices, and growing consumer preference for affordable personal mobility solutions. Demand for electric two-wheelers is expanding, driven by environmental awareness and government initiatives promoting sustainable transportation. Growing adoption among younger demographics and working professionals, coupled with expanding two-wheeler sharing services, is also encouraging market growth.

For instance, in 2024, new motorcycle registrations in Belgium surged to 28,330 units, reflecting an 11.7% rise over 2023 and marking the sector's strongest performance in 15 years, according to Traxio. Compared to 2022, the growth stood at 14.8%, driven primarily by Japanese brands like Honda, Yamaha, and Kawasaki, which gained market share, while European brands faced declines. Honda led with 4,159 units, followed by Yamaha (3,425), BMW (3,322), Kawasaki (2,289), and Piaggio (1,572). The second-hand motorcycle market also improved with 59,974 units sold in 2024, up 5.9% from 2023, though it still lagged 2022 levels due to the impact of mandatory technical inspections introduced that year, which had previously triggered a sharp 26.4% decline in used motorcycle transactions.

Market Drivers

Growing Demand for Affordable Personal Mobility

The rising need for cost-effective personal transportation is a significant factor propelling the two-wheeler market. Consumers are increasingly seeking mobility options that offer lower ownership costs, reduced fuel expenses, and affordable maintenance. Two-wheelers fulfill this demand effectively, particularly for daily commutes and short-distance travel.

The relatively lower upfront cost of two-wheelers compared to passenger cars makes them an attractive option for a wide customer base, including students, working professionals, and small business owners. Increasing urban traffic congestion is also encouraging individuals to opt for compact and agile transportation modes like scooters and motorcycles. As financial flexibility becomes a priority, buyers are considering two-wheelers that deliver value in terms of mileage, operating costs, and resale potential. Flexible financing options, zero-down-payment schemes, and attractive interest rates offered by various lenders are making two-wheelers even more accessible.

Key Market Challenges

High Initial Cost of Electric Two-Wheelers

Despite growing interest in electric mobility, the high upfront cost of electric two-wheelers remains a critical barrier to widespread adoption. Compared to conventional internal combustion engine models, electric scooters and motorcycles often come with a premium price tag due to expensive battery components and advanced powertrain technologies. This price disparity becomes more pronounced in entry-level segments where price sensitivity is a key purchasing factor. While electric two-wheelers offer long-term cost savings in fuel and maintenance, the initial investment required can deter budget-conscious buyers. The limited availability of affordable financing options specific to electric models further complicates purchasing decisions for many consumers. Although government incentives and subsidies aim to bridge this gap, inconsistent policy implementation and varying incentive structures often fail to offset the price differential effectively.

Key Market Trends

Integration of Smart Connectivity Features

The increasing integration of smart connectivity features in two-wheelers is emerging as a significant trend influencing consumer preferences. Manufacturers are embedding advanced digital systems that enhance the riding experience by offering real-time data, navigation, and remote monitoring capabilities. Features such as GPS tracking, Bluetooth connectivity, ride analytics, and mobile app integration are transforming two-wheelers into connected mobility solutions.

These advancements allow riders to access information on vehicle performance, maintenance alerts, and battery status directly through their smartphones. Smart connectivity not only adds convenience but also improves safety by enabling features like emergency alerts, geo-fencing, and anti-theft systems. The growing popularity of these smart-enabled vehicles is driven by the demand for a seamless digital experience, aligning with consumer lifestyles centered around technology. Manufacturers are collaborating with tech firms and software developers to create user-friendly interfaces and intuitive platforms that enhance connectivity features.

Key Market Players

• Hero MotoCorp Limited
• Bajaj Auto Ltd
• Yamaha Motor Co., Ltd
• Piaggio & C. S.p.A
• TVS Motor Company Limited
• Harley Davidson
• Suzuki Motor Corporation
• Kawasaki Heavy Industries, Ltd
• Honda Motor Co., Ltd
• BMW Motorrad

Report Scope:

In this report, the Belgium Two-Wheeler Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Belgium Two-Wheeler Market, By Vehicle Type:

• Scooter/Moped
• Motorcycle

Belgium Two-Wheeler Market, By Propulsion Type:

• ICE
• Electric

Belgium Two-Wheeler Market, By Region:

• Flanders Region
• Wallonia

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Belgium Two-Wheeler Market.

Available Customizations:

With the given market data, the publisher offers customizations according to the company’s specific needs. The following customization options are available for the report.

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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