The Europe Motorcycles and Scooters Market was valued at USD 21.9 billion in 2024 and is estimated to grow at a CAGR of 4.1% to reach USD 30.8 billion by 2034. Increasing urbanization, surging demand for cost-effective personal mobility, and supportive government incentives for electric two-wheelers are accelerating adoption across the region. Urban dwellers continue to favor two-wheelers for their agility, affordability, and low operating costs, while leisure riders also contribute to market expansion through rising interest in touring and adventure models. The ongoing push for carbon-neutral transportation is reshaping product development, with industry players investing in battery-powered drivetrains, rider connectivity systems, and next-gen mobility infrastructure.
Despite early supply chain disruptions caused by the pandemic, the sector is now experiencing a rebound as various European countries roll out green incentives and invest in micro-mobility infrastructure. The broader shift toward electrification, coupled with a growing eco-conscious consumer base, is fostering long-term growth across both mature and emerging segments. Additionally, digitization, battery-swapping stations, and smart features are becoming central to how manufacturers approach mobility innovation.
The motorcycles segment held 84% share in 2024 and is projected to grow at a CAGR of 4% through 2034. The dominance of motorcycles is linked to their widespread appeal for both urban and recreational use. Brands are elevating the riding experience with technology such as intelligent rider assistance, advanced navigation, and over-the-air software updates. The adventure and touring categories are particularly gaining popularity due to their versatility and reliability, attracting both new and experienced users seeking performance across varied terrains.
In terms of powertrain, the internal combustion engine (ICE) segment held a 74% share in 2024 and is forecasted to grow at a CAGR of 4% during 2025-2034. ICE-powered two-wheelers remain widely preferred due to their proven performance, long range, and easy refueling. A well-developed fueling infrastructure and consumer familiarity with petrol engines continue to support the segment’s lead across Europe, even as electric models steadily gain traction.
Germany Motorcycles and Scooters Market held 33% share and generated USD 3.1 billion in 2024. The country’s strong automotive culture, favorable infrastructure, and high purchasing power have cultivated a robust two-wheeler market. German consumers have a clear preference for large-displacement engines, especially in the touring and adventure segments, supporting a premium demand structure. Home to iconic manufacturers like BMW Motorrad, Germany maintains a solid foothold with well-established road networks and performance-oriented rider preferences.
Leading companies active in the Europe Motorcycles and Scooters Market include Triumph Motorcycles, KTM AG, Piaggio Group, Royal Enfield, Honda Motor, Yamaha Motor, Ducati, Harley-Davidson, Suzuki Motor, Niu Technologies, and BMW Motorrad. To strengthen their position in the European motorcycles and scooters market, key companies are investing heavily in R&D focused on electric powertrains, rider-assist technologies, and sustainable manufacturing. Brands are also enhancing user experience by introducing features such as smart dashboards, remote diagnostics, and GPS-based safety alerts. Strategic partnerships with mobility platforms and infrastructure providers are being formed to build charging and battery-swapping ecosystems.
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Despite early supply chain disruptions caused by the pandemic, the sector is now experiencing a rebound as various European countries roll out green incentives and invest in micro-mobility infrastructure. The broader shift toward electrification, coupled with a growing eco-conscious consumer base, is fostering long-term growth across both mature and emerging segments. Additionally, digitization, battery-swapping stations, and smart features are becoming central to how manufacturers approach mobility innovation.
The motorcycles segment held 84% share in 2024 and is projected to grow at a CAGR of 4% through 2034. The dominance of motorcycles is linked to their widespread appeal for both urban and recreational use. Brands are elevating the riding experience with technology such as intelligent rider assistance, advanced navigation, and over-the-air software updates. The adventure and touring categories are particularly gaining popularity due to their versatility and reliability, attracting both new and experienced users seeking performance across varied terrains.
In terms of powertrain, the internal combustion engine (ICE) segment held a 74% share in 2024 and is forecasted to grow at a CAGR of 4% during 2025-2034. ICE-powered two-wheelers remain widely preferred due to their proven performance, long range, and easy refueling. A well-developed fueling infrastructure and consumer familiarity with petrol engines continue to support the segment’s lead across Europe, even as electric models steadily gain traction.
Germany Motorcycles and Scooters Market held 33% share and generated USD 3.1 billion in 2024. The country’s strong automotive culture, favorable infrastructure, and high purchasing power have cultivated a robust two-wheeler market. German consumers have a clear preference for large-displacement engines, especially in the touring and adventure segments, supporting a premium demand structure. Home to iconic manufacturers like BMW Motorrad, Germany maintains a solid foothold with well-established road networks and performance-oriented rider preferences.
Leading companies active in the Europe Motorcycles and Scooters Market include Triumph Motorcycles, KTM AG, Piaggio Group, Royal Enfield, Honda Motor, Yamaha Motor, Ducati, Harley-Davidson, Suzuki Motor, Niu Technologies, and BMW Motorrad. To strengthen their position in the European motorcycles and scooters market, key companies are investing heavily in R&D focused on electric powertrains, rider-assist technologies, and sustainable manufacturing. Brands are also enhancing user experience by introducing features such as smart dashboards, remote diagnostics, and GPS-based safety alerts. Strategic partnerships with mobility platforms and infrastructure providers are being formed to build charging and battery-swapping ecosystems.
Comprehensive Market Analysis and Forecast
- Industry trends, key growth drivers, challenges, future opportunities, and regulatory landscape
- Competitive landscape with Porter’s Five Forces and PESTEL analysis
- Market size, segmentation, and regional forecasts
- In-depth company profiles, business strategies, financial insights, and SWOT analysis
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Table of Contents
Chapter 1 Methodology
Chapter 2 Executive Summary
Chapter 3 Industry Insights
Chapter 4 Competitive Landscape, 2024
Chapter 5 Market Estimates & Forecast, by Product, 2021-2034 ($Bn, Units)
Chapter 6 Market Estimates & Forecast, by Propulsion, 2021-2034 ($Bn, Units)
Chapter 7 Market Estimates & Forecast, by Engine Displacement, 2021-2034 ($Bn)
Chapter 8 Market Estimates & Forecast, by Distribution Channel, 2021-2034 ($Bn, Units)
Chapter 9 Market Estimates & Forecast, by End Use, 2021-2034 ($Bn, Units)
Chapter 10 Market Estimates & Forecast, by Region, 2021-2034 ($Bn, Units)
Chapter 11 Company Profiles
Companies Mentioned
The companies profiled in this Europe Motorcycles and Scooters market report include:- BMW Motorrad
- Ducati
- Harley-Davidson
- Honda Motor
- Kawasaki Heavy Industries
- KTM AG
- Mahindra Group
- Piaggio Group
- Royal Enfield
- Suzuki Motor
- Triumph Motorcycles
- Yamaha Motor
- Silence
- Askoll EVA
- Niu Technologies
- Electric Motion
- Energica Motor Company.
- Gogoro Inc.
- Stark Future
- Vmoto Soco
- Zero Motorcycles
- Bajaj Auto Ltd.
- Benelli Q.J.
- Hero MotoCorp
- Rieju
- Sachs Motorcycles
- Scomadi Ltd
- TVS Motor Company
