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Intimate Care Products Market - Global Industry Size, Share, Trends, Opportunities and Forecast, 2018-2028

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    Report

  • 181 Pages
  • September 2023
  • Region: Global
  • TechSci Research
  • ID: 5880708
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Global Intimate Care Products Market is witnessing a robust growth owing to the rising awareness among consumers through different social media campaign regarding the importance of intimate hygiene. Moreover, due to growing demand through online channels, it is further boosting the market growth of intimate care products.

Teenagers with poor personal hygiene are 3.4 times more likely to get sexually transmitted diseases (STDs) than those with good hygiene, indicating a substantial correlation between personal cleanliness and the frequency of STDs in adolescents. According to the data provided by World Health Organization in 2022, every day, more than 1 million sexually transmitted infections (STIs), the most of which are asymptomatic, are contracted around the world. Thus, the demand for intimate care products is witnessing significant rise from different regions.

An intimate hygiene product is used for private areas of the body to defend against fungi, bacteria, and viruses and to preserve hygiene and positive health. Utilizing the product has many advantages, some of which include its capacity to aid in the prevention of inflammation, allergic responses, irritation, and pH balance, among others. The product's use has accelerated due to the rising popularity of its use in public restrooms to help prevent harmful bacteria that cause skin rashes, cramping, inflammation, and other symptoms. Additionally, the priority that more people are placing on preserving their hygiene and health is leading to an increase in the use of intimate hygiene products among them, which in turn is fueling market growth.

Increasing Attention on Intimate Health & Hygiene Among Women is Propelling the Market's Expansion

The World Bank's data indicates that 83% of women who are 15 years and older are literate. Thus, the market for intimate care products is expanding because of rising female literacy rates and awareness of menstrual hygiene and health. Studies have shown a connection between literacy and health, and this is also applicable for feminine hygiene and wellness. Young women in undeveloped and underdeveloped nations are actively getting awareness due to the active campaigns from UNICEF and UNESCO about feminine hygiene products. Thus, putting a favorable effect on the management of feminine health.

Furthermore, efforts to reduce the social stigma associated with menstruation have been made in various nations through ongoing discussions about feminine hygiene products in national healthcare programs and other government initiatives. Thus, boosting the usage of feminine hygiene products in developing and underdeveloped nations is pushing demand for such items in different countries.

Rising Awareness Among Men is Fueling the Market Growth

According to a data provided by World Health Organization, more than 500 million people between 15 to 49 years are estimated to have a genital infection with herpes simplex virus. Since maintaining intimate care is important for everyone, regardless of gender, the market for intimate care products is expanding. The demand for intimate care products has also increased recently because of men's changing roles and opinions on health-related issues. As they prepare to enter adulthood and transform the economy, millennials have increased monthly spending on personal hygiene and grooming products. Hence, the market for men's intimate care products is expected to rise.

As male consumers' interest in intimate hygiene goods rises, businesses are introducing new products, expanding product shop space, and using unique marketing strategies to increase market penetration. Due to their higher appeal and reach, companies are investing extensively in celebrity endorsement techniques. They are also spending on product guidance to increase sales of men's personal care goods. This is one of the main elements influencing the men's intimate care products market globally. Additionally, different brands of men's intimate care goods are considering elements including product advertising, celebrity endorsements, and expanding penetration through online sales channels for market growth.

Growing demand for Organic Products to Fuel Market Growth

The demand for organic based products such as cream, moisturizer, and deodorant are increasing as consumers are becoming more aware about the side effects used in the chemical driven products within intimate hygiene category. Thus, companies are significantly focusing on innovative new and unique products which are more organic in nature. For instance, NatraCare launched organic wipes which are manufactured with organic formula and contain no Sodium Lauryl Sulfate (SLS), Parabens, or Methylisothiazolinone (MIT). Moreover, the wipes are plastic free and are made from cotton thus, making it biodegradable and compostable.

Expanding consumer awareness, shifting lifestyles, and growing environmental and health concerns are anticipated to be the main forces behind the expansion of organic products, particularly in the region of Europe.

Market Segmentation

The Global Intimate Care Products Market is segmented based on gender and distribution channel. Based on gender, the market is fragmented into male and female. And based on distribution channel, the market is segmented into supermarkets/hypermarkets, exclusive stores, convenience stores, online, pharmacy/drug stores, and non-retail sales.

Company Profiles

Kimberly-Clark Corporation, The Honey Pot Company, LLC, Prestige Consumer Healthcare Inc., Lemisol Corporation, Solidus Lifesciences Private Limited (Skin Elements), Hindustan Unilever Limited, Lil-lets UK Limited, Edgewell Personal Care Brands, LLC, Wet & Dry Personal Care (P) Ltd., Himalaya Global Holdings Ltd. are some of the major companies in the Global Intimate Care Products Market.

Report Scope:

In this report, the global intimate care products market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Global Intimate Care Products Market, By Gender:

  • Male
  • Female

Global Intimate Care Products Market, By Distribution Channel:

  • Supermarkets/Hypermarkets
  • Convenience Stores
  • Exclusive Stores
  • Online
  • Pharmacy/Drug Stores
  • Non-Retail Sales

Global Intimate Care Products Market, By Region:

  • North America
  • United States
  • Canada
  • Mexico
  • Europe
  • France
  • Germany
  • Spain
  • Netherlands
  • United Kingdom
  • Asia-Pacific
  • China
  • India
  • Japan
  • Vietnam
  • South Korea
  • Middle East & Africa
  • Saudi Arabia
  • South Africa
  • UAE
  • Turkey
  • South America
  • Brazil
  • Argentina
  • Colombia

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the global intimate care products market.

Available Customizations:

With the given market data, the publisher offers customizations according to a company’s specific needs.


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Table of Contents

1. Introduction
1.1. Market Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Tenure Considered
2. Research Methodology
2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations
3. Executive Summary
3.1. Market Overview
3.2. Market Forecast
3.3. Key Regions
3.4. Key Segments
4. Voice of Customer Analysis (B2C Model Analysis)
4.1. Sample Size Determination
4.2. Respondent Demographics
4.2.1. By Gender
4.2.2. By Age
4.2.3. By Occupation
4.3. Brand Awareness
4.4. Factors Influencing Purchase Decision
4.5. Customer Satisfaction
4.6. Challenges Faced After Purchase
5. Global Intimate Care Products Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1. By Gender Market Share Analysis (Female, Male)
5.2.1.1. By Female Market Share Analysis (Creams, Moisturizers, Oil/Gel, Foams, Deodorants, Others)
5.2.1.2. By Male Market Share Analysis (Creams, Moisturizers, Oil/Gel, Foams, Deodorants, Others)
5.2.2. By Distribution Channel Market Share Analysis (Supermarkets/Hypermarkets, Exclusive Stores, Convenience Stores, Online, Pharmacy/Drug Stores, Non-Retail Sales)
5.2.3. By Regional Market Share Analysis
5.2.3.1. North America Market Analysis
5.2.3.2. South America Market Analysis
5.2.3.3. Middle East & Africa Market Analysis
5.2.3.4. Europe Market Analysis
5.2.3.5. Asia-Pacific Market Analysis
5.2.4. By Top 5 Companies Market Share Analysis, Others (2022)
5.3. Global Intimate Care Products Market Mapping & Opportunity Assessment
5.3.1. By Gender Market Mapping & Opportunity Assessment
5.3.2. By Distribution Channel Market Mapping & Opportunity Assessment
5.3.3. By Regional Market Mapping & Opportunity Assessment
6. North America Intimate Care Products Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Gender Market Share Analysis
6.2.1.1. By Female Market Share Analysis
6.2.1.2. By Male Market Share Analysis
6.2.2. By Distribution Channel Market Share Analysis
6.2.3. By Country Market Share Analysis
6.2.3.1. United States Intimate Care Products Market Outlook
6.2.3.1.1. Market Size & Forecast
6.2.3.1.1.1. By Value
6.2.3.1.2. Market Share & Forecast
6.2.3.1.2.1. By Gender Market Share Analysis
6.2.3.1.2.1.1. By Female Market Share Analysis
6.2.3.1.2.1.2. By Male Market Share Analysis
6.2.3.1.2.2. By Distribution Channel Market Share Analysis
6.2.3.2. Canada Intimate Care Products Market Outlook
6.2.3.2.1. Market Size & Forecast
6.2.3.2.1.1. By Value
6.2.3.2.2. Market Share & Forecast
6.2.3.2.2.1. By Gender Market Share Analysis
6.2.3.2.2.1.1. By Female Market Share Analysis
6.2.3.2.2.1.2. By Male Market Share Analysis
6.2.3.2.2.2. By Distribution Channel Market Share Analysis
6.2.3.3. Mexico Intimate Care Products Market Outlook
6.2.3.3.1. Market Size & Forecast
6.2.3.3.1.1. By Value
6.2.3.3.2. Market Share & Forecast
6.2.3.3.2.1. By Gender Market Share Analysis
6.2.3.3.2.1.1. By Female Market Share Analysis
6.2.3.3.2.1.2. By Male Market Share Analysis
6.2.3.3.2.2. By Distribution Channel Market Share Analysis
7. Europe Intimate Care Products Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Gender Market Share Analysis
7.2.1.1. By Female Market Share Analysis
7.2.1.2. By Male Market Share Analysis
7.2.2. By Distribution Channel Market Share Analysis
7.2.3. By Country Market Share Analysis
7.2.3.1. France Intimate Care Products Market Outlook
7.2.3.1.1. Market Size & Forecast
7.2.3.1.1.1. By Value
7.2.3.1.2. Market Share & Forecast
7.2.3.1.2.1. By Gender Market Share Analysis
7.2.3.1.2.1.1. By Female Market Share Analysis
7.2.3.1.2.1.2. By Male Market Share Analysis
7.2.3.1.2.2. By Distribution Channel Market Share Analysis
7.2.3.2. Germany Intimate Care Products Market Outlook
7.2.3.2.1. Market Size & Forecast
7.2.3.2.1.1. By Value
7.2.3.2.2. Market Share & Forecast
7.2.3.2.2.1. By Gender Market Share Analysis
7.2.3.2.2.1.1. By Female Market Share Analysis
7.2.3.2.2.1.2. By Male Market Share Analysis
7.2.3.2.2.2. By Distribution Channel Market Share Analysis
7.2.3.3. Spain Intimate Care Products Market Outlook
7.2.3.3.1. Market Size & Forecast
7.2.3.3.1.1. By Value
7.2.3.3.2. Market Share & Forecast
7.2.3.3.2.1. By Gender Market Share Analysis
7.2.3.3.2.1.1. By Female Market Share Analysis
7.2.3.3.2.1.2. By Male Market Share Analysis
7.2.3.3.2.2. By Distribution Channel Market Share Analysis
7.2.3.4. Netherlands Intimate Care Products Market Outlook
7.2.3.4.1. Market Size & Forecast
7.2.3.4.1.1. By Value
7.2.3.4.2. Market Share & Forecast
7.2.3.4.2.1. By Gender Market Share Analysis
7.2.3.4.2.1.1. By Female Market Share Analysis
7.2.3.4.2.1.2. By Male Market Share Analysis
7.2.3.4.2.2. By Distribution Channel Market Share Analysis
7.2.3.5. United Kingdom Intimate Care Products Market Outlook
7.2.3.5.1. Market Size & Forecast
7.2.3.5.1.1. By Value
7.2.3.5.2. Market Share & Forecast
7.2.3.5.2.1. By Gender Market Share Analysis
7.2.3.5.2.1.1. By Female Market Share Analysis
7.2.3.5.2.1.2. By Male Market Share Analysis
7.2.3.5.2.2. By Distribution Channel Market Share Analysis
8. Asia-Pacific Intimate Care Products Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Gender Market Share Analysis
8.2.1.1. By Female Market Share Analysis
8.2.1.2. By Male Market Share Analysis
8.2.2. By Distribution Channel Market Share Analysis
8.2.3. By Country Market Share Analysis
8.2.3.1. China Intimate Care Products Market Outlook
8.2.3.1.1. Market Size & Forecast
8.2.3.1.1.1. By Value
8.2.3.1.2. Market Share & Forecast
8.2.3.1.2.1. By Gender Market Share Analysis
8.2.3.1.2.1.1. By Female Market Share Analysis
8.2.3.1.2.1.2. By Male Market Share Analysis
8.2.3.1.2.2. By Distribution Channel Market Share Analysis
8.2.3.2. Japan Intimate Care Products Market Outlook
8.2.3.2.1. Market Size & Forecast
8.2.3.2.1.1. By Value
8.2.3.2.2. Market Share & Forecast
8.2.3.2.2.1. By Gender Market Share Analysis
8.2.3.2.2.1.1. By Female Market Share Analysis
8.2.3.2.2.1.2. By Male Market Share Analysis
8.2.3.2.2.2. By Distribution Channel Market Share Analysis
8.2.3.3. India Intimate Care Products Market Outlook
8.2.3.3.1. Market Size & Forecast
8.2.3.3.1.1. By Value
8.2.3.3.2. Market Share & Forecast
8.2.3.3.2.1. By Gender Market Share Analysis
8.2.3.3.2.1.1. By Female Market Share Analysis
8.2.3.3.2.1.2. By Male Market Share Analysis
8.2.3.3.2.2. By Distribution Channel Market Share Analysis
8.2.3.4. Vietnam Intimate Care Products Market Outlook
8.2.3.4.1. Market Size & Forecast
8.2.3.4.1.1. By Value
8.2.3.4.2. Market Share & Forecast
8.2.3.4.2.1. By Gender Market Share Analysis
8.2.3.4.2.1.1. By Female Market Share Analysis
8.2.3.4.2.1.2. By Male Market Share Analysis
8.2.3.4.2.2. By Distribution Channel Market Share Analysis
8.2.3.5. South Korea Intimate Care Products Market Outlook
8.2.3.5.1. Market Size & Forecast
8.2.3.5.1.1. By Value
8.2.3.5.2. Market Share & Forecast
8.2.3.5.2.1. By Gender Market Share Analysis
8.2.3.5.2.1.1. By Female Market Share Analysis
8.2.3.5.2.1.2. By Male Market Share Analysis
8.2.3.5.2.2. By Distribution Channel Market Share Analysis
9. Middle East & Africa Intimate Care Products Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value
9.2. Market Share & Forecast
9.2.1. By Gender Market Share Analysis
9.2.1.1. By Female Market Share Analysis
9.2.1.2. By Male Market Share Analysis
9.2.2. By Distribution Channel Market Share Analysis
9.2.3. By Country Market Share Analysis
9.2.3.1. South Africa Intimate Care Products Market Outlook
9.2.3.1.1. Market Size & Forecast
9.2.3.1.1.1. By Value
9.2.3.1.2. Market Share & Forecast
9.2.3.1.2.1. By Gender Market Share Analysis
9.2.3.1.2.1.1. By Female Market Share Analysis
9.2.3.1.2.1.2. By Male Market Share Analysis
9.2.3.1.2.2. By Distribution Channel Market Share Analysis
9.2.3.2. Saudi Arabia Intimate Care Products Market Outlook
9.2.3.2.1. Market Size & Forecast
9.2.3.2.1.1. By Value
9.2.3.2.2. Market Share & Forecast
9.2.3.2.2.1. By Gender Market Share Analysis
9.2.3.2.2.1.1. By Female Market Share Analysis
9.2.3.2.2.1.2. By Male Market Share Analysis
9.2.3.2.2.2. By Distribution Channel Market Share Analysis
9.2.3.3. UAE Intimate Care Products Market Outlook
9.2.3.3.1. Market Size & Forecast
9.2.3.3.1.1. By Value
9.2.3.3.2. Market Share & Forecast
9.2.3.3.2.1. By Gender Market Share Analysis
9.2.3.3.2.1.1. By Female Market Share Analysis
9.2.3.3.2.1.2. By Male Market Share Analysis
9.2.3.3.2.2. By Distribution Channel Market Share Analysis
9.2.3.4. Turkey Intimate Care Products Market Outlook
9.2.3.4.1. Market Size & Forecast
9.2.3.4.1.1. By Value
9.2.3.4.2. Market Share & Forecast
9.2.3.4.2.1. By Gender Market Share Analysis
9.2.3.4.2.1.1. By Female Market Share Analysis
9.2.3.4.2.1.2. By Male Market Share Analysis
9.2.3.4.2.2. By Distribution Channel Market Share Analysis
10. South America Intimate Care Products Market Outlook
10.1. Market Size & Forecast
10.1.1. By Value
10.2. Market Share & Forecast
10.2.1. By Gender Market Share Analysis
10.2.1.1. By Female Market Share Analysis
10.2.1.2. By Male Market Share Analysis
10.2.2. By Distribution Channel Market Share Analysis
10.2.3. By Country Market Share Analysis
10.2.3.1. Argentina Intimate Care Products Market Outlook
10.2.3.1.1. Market Size & Forecast
10.2.3.1.1.1. By Value
10.2.3.1.2. Market Share & Forecast
10.2.3.1.2.1. By Gender Market Share Analysis
10.2.3.1.2.1.1. By Female Market Share Analysis
10.2.3.1.2.1.2. By Male Market Share Analysis
10.2.3.1.2.2. By Distribution Channel Market Share Analysis
10.2.3.2. Colombia Intimate Care Products Market Outlook
10.2.3.2.1. Market Size & Forecast
10.2.3.2.1.1. By Value
10.2.3.2.2. Market Share & Forecast
10.2.3.2.2.1. By Gender Market Share Analysis
10.2.3.2.2.1.1. By Female Market Share Analysis
10.2.3.2.2.1.2. By Male Market Share Analysis
10.2.3.2.2.2. By Distribution Channel Market Share Analysis
10.2.3.3. Brazil Intimate Care Products Market Outlook
10.2.3.3.1. Market Size & Forecast
10.2.3.3.1.1. By Value
10.2.3.3.2. Market Share & Forecast
10.2.3.3.2.1. By Gender Market Share Analysis
10.2.3.3.2.1.1. By Female Market Share Analysis
10.2.3.3.2.1.2. By Male Market Share Analysis
10.2.3.3.2.2. By Distribution Channel Market Share Analysis
11. Market Dynamics
11.1. Drivers
11.1.1. Growing female literacy
11.1.2. Rising importance for intimate hygiene
11.1.3. Surging health-conscious consumers
11.2. Challenges
11.2.1. Risks regarding allergies
11.2.2. Social stigma among consumers
12. Impact of COVID-19 on Global Intimate Care Products Market
12.1. Impact Assessment Model
12.1.1. Key Segments Impacted
12.1.2. Key Regions Impacted
12.1.3. Key Countries Impacted
13. Market Trends & Developments
13.1. Growing demand through online channels
13.2. Unique marketing techniques by brands
13.3. Rising demand from male consumers
13.4. Surge in demand from millennials
13.5. High demand for oil/gel intimate care product
14. Porter’s Five Forces Model
14.1. Competitive Rivalry
14.2. Bargaining Power of Buyers
14.3. Bargaining Power of Suppliers
14.4. Threat of New Entrants
14.5. Threat of Substitutes
15. SWOT Analysis
15.1. Strengths
15.2. Weaknesses
15.3. Opportunities
15.4. Threats
16. Competitive Landscape
16.1. Company Profiles
16.1.1. Kimberly-Clark Corporation
16.1.1.1. Company Details
16.1.1.2. Product & Services
16.1.1.3. Financials (As Per Availability)
16.1.1.4. Key Market Focus & Geographical Presence
16.1.1.5. Recent Developments
16.1.1.6. Key Management Personnel
16.1.2. The Honey Pot Company, LLC
16.1.2.1. Company Details
16.1.2.2. Product & Services
16.1.2.3. Financials (As Per Availability)
16.1.2.4. Key Market Focus & Geographical Presence
16.1.2.5. Recent Developments
16.1.2.6. Key Management Personnel
16.1.3. Prestige Consumer Healthcare Inc.
16.1.3.1. Company Details
16.1.3.2. Product & Services
16.1.3.3. Financials (As Per Availability)
16.1.3.4. Key Market Focus & Geographical Presence
16.1.3.5. Recent Developments
16.1.3.6. Key Management Personnel
16.1.4. Lemisol Corporation
16.1.4.1. Company Details
16.1.4.2. Product & Services
16.1.4.3. Financials (As Per Availability)
16.1.4.4. Key Market Focus & Geographical Presence
16.1.4.5. Recent Developments
16.1.4.6. Key Management Personnel
16.1.5. Solidus Lifesciences Private Limited (Skin Elements)
16.1.5.1. Company Details
16.1.5.2. Product & Services
16.1.5.3. Financials (As Per Availability)
16.1.5.4. Key Market Focus & Geographical Presence
16.1.5.5. Recent Developments
16.1.5.6. Key Management Personnel
16.1.6. Hindustan Unilever Limited
16.1.6.1. Company Details
16.1.6.2. Product & Services
16.1.6.3. Financials (As Per Availability)
16.1.6.4. Key Market Focus & Geographical Presence
16.1.6.5. Recent Developments
16.1.6.6. Key Management Personnel
16.1.7. Lil-lets UK Limited
16.1.7.1. Company Details
16.1.7.2. Product & Services
16.1.7.3. Financials (As Per Availability)
16.1.7.4. Key Market Focus & Geographical Presence
16.1.7.5. Recent Developments
16.1.7.6. Key Management Personnel
16.1.8. Edgewell Personal Care Brands, LLC
16.1.8.1. Company Details
16.1.8.2. Product & Services
16.1.8.3. Financials (As Per Availability)
16.1.8.4. Key Market Focus & Geographical Presence
16.1.8.5. Recent Developments
16.1.8.6. Key Management Personnel
16.1.9. Wet & Dry Personal Care (P) Ltd.
16.1.9.1. Company Details
16.1.9.2. Product & Services
16.1.9.3. Financials (As Per Availability)
16.1.9.4. Key Market Focus & Geographical Presence
16.1.9.5. Recent Developments
16.1.9.6. Key Management Personnel
16.1.10. Himalaya Global Holdings Ltd.
16.1.10.1. Company Details
16.1.10.2. Product & Services
16.1.10.3. Financials (As Per Availability)
16.1.10.4. Key Market Focus & Geographical Presence
16.1.10.5. Recent Developments
16.1.10.6. Key Management Personnel
17. Strategic Recommendations/Action Plan
17.1. Key Focus Areas
17.2. Target Regions
17.3. Target Gender Category
18. About the Publisher & Disclaimer
(Note: The companies list can be customized based on the client requirements.)

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Kimberly-Clark Corporation
  • The Honey Pot Company, LLC
  • Prestige Consumer Healthcare Inc.
  • Lemisol Corporation
  • Solidus Lifesciences Private Limited (Skin Elements)
  • Hindustan Unilever Limited
  • Lil-lets UK Limited
  • Edgewell Personal Care Brands, LLC
  • Wet & Dry Personal Care (P) Ltd.
  • Himalaya Global Holdings Ltd.

Table Information