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Pilates Equipment Market in Japan 2026-2030

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    Report

  • 165 Pages
  • January 2026
  • Region: Japan
  • TechNavio
  • ID: 5880911
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The pilates equipment market in japan is forecasted to grow by USD 22.3 million during 2025-2030, accelerating at a CAGR of 12.8% during the forecast period. The report on the pilates equipment market in japan provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by growth in geriatric population, growing demand for at-home fitness equipment, increasing awareness of benefits of pilates.

The study identifies the growth in adoption of clinical pilates as one of the prime reasons driving the pilates equipment market in japan growth during the next few years. Also, collaborations between companies and technology providers and increasing number of online pilates training programs will lead to sizable demand in the market.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

The pilates equipment market in japan is segmented as below:

By Type

  • Pilates machines
  • Pilates mats
  • Pilates rings
  • Pilates balls
  • Others

By Application

  • Commercial
  • Residential

By Distribution Channel

  • Offline
  • Online

By Region

  • APAC

The report covers the following areas:

  • Pilates equipment market in japan sizing
  • Pilates equipment market in japan forecast
  • Pilates equipment market in japan industry analysis
A robust vendor analysis within the report is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading market vendors that include: Balanced Body Inc., Gaia Inc., Gratz Pilates, Intopilates Co. Ltd., Okutama Pilates, Mad Dogg Athletics Inc., ProBody Pilates, SALT and HONEY, Stamina Products Inc. Also, the pilates equipment market in japan analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The report presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary
1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Country Market Characteristics
  • Executive Summary - Chart on Market Segmentation by Type
  • Executive Summary - Chart on Market Segmentation by Application
  • Executive Summary - Chart on Market Segmentation by Distribution Channel
  • Executive Summary - Chart on Company Market Positioning
2 Market Analysis
2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
2.2 Criticality of inputs and Factors of differentiation
  • Overview on criticality of inputs and factors of differentiation
2.3 Factors of disruption
  • Overview on factors of disruption
2.4 Impact of drivers and challenges
  • Impact of drivers and challenges in 2025 and 2030
3 Market Landscape
3.1 Market ecosystem
  • Chart on Parent Market
  • Data Table on - Parent Market
3.2 Market characteristics
  • Chart on Market characteristics analysis
3.3 Value chain analysis
  • Chart on Value chain analysis
4 Market Sizing
4.1 Market definition
  • Data Table on Offerings of companies included in the market definition
4.2 Market segment analysis
  • Market segments
4.3 Market size 2025
4.4 Market outlook: Forecast for 2025-2030
  • Chart on Japan - Market size and forecast 2025-2030 ($ million)
  • Data Table on Japan - Market size and forecast 2025-2030 ($ million)
  • Chart on Japan: Year-over-year growth 2025-2030 (%)
  • Data Table on Japan: Year-over-year growth 2025-2030 (%)
5 Historic Market Size
5.1 Pilates Equipment Market in Japan 2020-2024
  • Historic Market Size - Data Table on Pilates Equipment Market in Japan 2020-2024 ($ million)
5.2 Type segment analysis 2020-2024
  • Historic Market Size - Type Segment 2020-2024 ($ million)
5.3 Application segment analysis 2020-2024
  • Historic Market Size - Application Segment 2020-2024 ($ million)
5.4 Distribution Channel segment analysis 2020-2024
  • Historic Market Size - Distribution Channel Segment 2020-2024 ($ million)
6 Qualitative Analysis
6.1 The AI impact on Pilates Equipment Market in Japan
7 Five Forces Analysis
7.1 Five forces summary
  • Five forces analysis - Comparison between 2025 and 2030
7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2025 and 2030
7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2025 and 2030
7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2025 and 2030
7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2025 and 2030
7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2025 and 2030
7.7 Market condition
  • Chart on Market condition - Five forces 2025 and 2030
8 Market Segmentation by Type
8.1 Market segments
  • Chart on Type - Market share 2025-2030 (%)
  • Data Table on Type - Market share 2025-2030 (%)
8.2 Comparison by Type
  • Chart on Comparison by Type
  • Data Table on Comparison by Type
8.3 Pilates machines - Market size and forecast 2025-2030
  • Chart on Pilates machines - Market size and forecast 2025-2030 ($ million)
  • Data Table on Pilates machines - Market size and forecast 2025-2030 ($ million)
  • Chart on Pilates machines - Year-over-year growth 2025-2030 (%)
  • Data Table on Pilates machines - Year-over-year growth 2025-2030 (%)
8.4 Pilates mats - Market size and forecast 2025-2030
  • Chart on Pilates mats - Market size and forecast 2025-2030 ($ million)
  • Data Table on Pilates mats - Market size and forecast 2025-2030 ($ million)
  • Chart on Pilates mats - Year-over-year growth 2025-2030 (%)
  • Data Table on Pilates mats - Year-over-year growth 2025-2030 (%)
8.5 Pilates rings - Market size and forecast 2025-2030
  • Chart on Pilates rings - Market size and forecast 2025-2030 ($ million)
  • Data Table on Pilates rings - Market size and forecast 2025-2030 ($ million)
  • Chart on Pilates rings - Year-over-year growth 2025-2030 (%)
  • Data Table on Pilates rings - Year-over-year growth 2025-2030 (%)
8.6 Pilates balls - Market size and forecast 2025-2030
  • Chart on Pilates balls - Market size and forecast 2025-2030 ($ million)
  • Data Table on Pilates balls - Market size and forecast 2025-2030 ($ million)
  • Chart on Pilates balls - Year-over-year growth 2025-2030 (%)
  • Data Table on Pilates balls - Year-over-year growth 2025-2030 (%)
8.7 Others - Market size and forecast 2025-2030
  • Chart on Others - Market size and forecast 2025-2030 ($ million)
  • Data Table on Others - Market size and forecast 2025-2030 ($ million)
  • Chart on Others - Year-over-year growth 2025-2030 (%)
  • Data Table on Others - Year-over-year growth 2025-2030 (%)
8.8 Market opportunity by Type
  • Market opportunity by Type ($ million)
  • Data Table on Market opportunity by Type ($ million)
9 Market Segmentation by Application
9.1 Market segments
  • Chart on Application - Market share 2025-2030 (%)
  • Data Table on Application - Market share 2025-2030 (%)
9.2 Comparison by Application
  • Chart on Comparison by Application
  • Data Table on Comparison by Application
9.3 Commercial - Market size and forecast 2025-2030
  • Chart on Commercial - Market size and forecast 2025-2030 ($ million)
  • Data Table on Commercial - Market size and forecast 2025-2030 ($ million)
  • Chart on Commercial - Year-over-year growth 2025-2030 (%)
  • Data Table on Commercial - Year-over-year growth 2025-2030 (%)
9.4 Residential - Market size and forecast 2025-2030
  • Chart on Residential - Market size and forecast 2025-2030 ($ million)
  • Data Table on Residential - Market size and forecast 2025-2030 ($ million)
  • Chart on Residential - Year-over-year growth 2025-2030 (%)
  • Data Table on Residential - Year-over-year growth 2025-2030 (%)
9.5 Market opportunity by Application
  • Market opportunity by Application ($ million)
  • Data Table on Market opportunity by Application ($ million)
10 Market Segmentation by Distribution Channel
10.1 Market segments
  • Chart on Distribution Channel - Market share 2025-2030 (%)
  • Data Table on Distribution Channel - Market share 2025-2030 (%)
10.2 Comparison by Distribution Channel
  • Chart on Comparison by Distribution Channel
  • Data Table on Comparison by Distribution Channel
10.3 Offline - Market size and forecast 2025-2030
  • Chart on Offline - Market size and forecast 2025-2030 ($ million)
  • Data Table on Offline - Market size and forecast 2025-2030 ($ million)
  • Chart on Offline - Year-over-year growth 2025-2030 (%)
  • Data Table on Offline - Year-over-year growth 2025-2030 (%)
10.4 Online - Market size and forecast 2025-2030
  • Chart on Online - Market size and forecast 2025-2030 ($ million)
  • Data Table on Online - Market size and forecast 2025-2030 ($ million)
  • Chart on Online - Year-over-year growth 2025-2030 (%)
  • Data Table on Online - Year-over-year growth 2025-2030 (%)
10.5 Market opportunity by Distribution Channel
  • Market opportunity by Distribution Channel ($ million)
  • Data Table on Market opportunity by Distribution Channel ($ million)
11 Customer Landscape
11.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
12 Drivers, Challenges, and Opportunity
12.1 Market drivers
  • Growth in geriatric population
  • Growing demand for at-home fitness equipment
  • Increasing awareness of benefits of pilates
12.2 Market challenges
  • Rising popularity of other forms of fitness formats
  • High cost of pilates equipment
  • Cultural differences and preferences
12.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2025 and 2030
12.4 Market opportunities
  • Growth in adoption of clinical pilates
  • Collaborations between companies and technology providers
  • Increasing number of online pilates training programs
13 Competitive Landscape
13.1 Overview
13.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
13.3 Landscape disruption
  • Overview on factors of disruption
13.4 Industry risks
  • Impact of key risks on business
14 Competitive Analysis
14.1 Companies profiled
14.2 Company ranking index
14.3 Market positioning of companies
  • Matrix on companies position and classification
14.4 Balanced Body Inc.
  • Balanced Body Inc. - Overview
  • Balanced Body Inc. - Product / Service
  • Balanced Body Inc. - Key offerings
  • SWOT
14.5 Gaia Inc.
  • Gaia Inc. - Overview
  • Gaia Inc. - Product / Service
  • Gaia Inc. - Key offerings
  • SWOT
14.6 Gratz Pilates
  • Gratz Pilates - Overview
  • Gratz Pilates - Product / Service
  • Gratz Pilates - Key offerings
  • SWOT
14.7 Intopilates Co. Ltd.
  • Intopilates Co. Ltd. - Overview
  • Intopilates Co. Ltd. - Product / Service
  • Intopilates Co. Ltd. - Key offerings
  • SWOT
14.8 Okutama Pilates
  • Okutama Pilates - Overview
  • Okutama Pilates - Product / Service
  • Okutama Pilates - Key offerings
  • SWOT
14.9 Mad Dogg Athletics Inc.
  • Mad Dogg Athletics Inc. - Overview
  • Mad Dogg Athletics Inc. - Product / Service
  • Mad Dogg Athletics Inc. - Key offerings
  • SWOT
14.10 ProBody Pilates
  • ProBody Pilates - Overview
  • ProBody Pilates - Product / Service
  • ProBody Pilates - Key offerings
  • SWOT
14.11 SALT and HONEY
  • SALT and HONEY - Overview
  • SALT and HONEY - Product / Service
  • SALT and HONEY - Key offerings
  • SWOT
14.12 Stamina Products Inc.
  • Stamina Products Inc. - Overview
  • Stamina Products Inc. - Product / Service
  • Stamina Products Inc. - Key offerings
  • SWOT
15 Appendix
15.1 Scope of the report
  • Market definition
  • Objectives
  • Notes and caveats
15.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
15.3 Currency conversion rates for US$
15.4 Research methodology
15.5 Data procurement
  • Information sources
15.6 Data validation
  • Data validation
15.7 Validation techniques employed for market sizing
15.8 Data synthesis
15.9 360-degree market analysis
15.10 List of abbreviations
List of Exhibits
Exhibits 1: Executive Summary - Chart on Market Overview
Exhibits 2: Executive Summary - Data Table on Market Overview
Exhibits 3: Executive Summary - Chart on Country Market Characteristics
Exhibits 4: Executive Summary - Chart on Market Segmentation by Type
Exhibits 5: Executive Summary - Chart on Market Segmentation by Application
Exhibits 6: Executive Summary - Chart on Market Segmentation by Distribution Channel
Exhibits 7: Executive Summary - Chart on Company Market Positioning
Exhibits 8: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibits 9: Overview on criticality of inputs and factors of differentiation
Exhibits 10: Overview on factors of disruption
Exhibits 11: Impact of drivers and challenges in 2025 and 2030
Exhibits 12: Chart on Parent Market
Exhibits 13: Data Table on - Parent Market
Exhibits 14: Chart on Market characteristics analysis
Exhibits 15: Chart on Value chain analysis
Exhibits 16: Data Table on Offerings of companies included in the market definition
Exhibits 17: Market segments
Exhibits 18: Chart on Japan - Market size and forecast 2025-2030 ($ million)
Exhibits 19: Data Table on Japan - Market size and forecast 2025-2030 ($ million)
Exhibits 20: Chart on Japan: Year-over-year growth 2025-2030 (%)
Exhibits 21: Data Table on Japan: Year-over-year growth 2025-2030 (%)
Exhibits 22: Historic Market Size - Data Table on Pilates Equipment Market in Japan 2020-2024 ($ million)
Exhibits 23: Historic Market Size - Type Segment 2020-2024 ($ million)
Exhibits 24: Historic Market Size - Application Segment 2020-2024 ($ million)
Exhibits 25: Historic Market Size - Distribution Channel Segment 2020-2024 ($ million)
Exhibits 26: Five forces analysis - Comparison between 2025 and 2030
Exhibits 27: Bargaining power of buyers - Impact of key factors 2025 and 2030
Exhibits 28: Bargaining power of suppliers - Impact of key factors in 2025 and 2030
Exhibits 29: Threat of new entrants - Impact of key factors in 2025 and 2030
Exhibits 30: Threat of substitutes - Impact of key factors in 2025 and 2030
Exhibits 31: Threat of rivalry - Impact of key factors in 2025 and 2030
Exhibits 32: Chart on Market condition - Five forces 2025 and 2030
Exhibits 33: Chart on Type - Market share 2025-2030 (%)
Exhibits 34: Data Table on Type - Market share 2025-2030 (%)
Exhibits 35: Chart on Comparison by Type
Exhibits 36: Data Table on Comparison by Type
Exhibits 37: Chart on Pilates machines - Market size and forecast 2025-2030 ($ million)
Exhibits 38: Data Table on Pilates machines - Market size and forecast 2025-2030 ($ million)
Exhibits 39: Chart on Pilates machines - Year-over-year growth 2025-2030 (%)
Exhibits 40: Data Table on Pilates machines - Year-over-year growth 2025-2030 (%)
Exhibits 41: Chart on Pilates mats - Market size and forecast 2025-2030 ($ million)
Exhibits 42: Data Table on Pilates mats - Market size and forecast 2025-2030 ($ million)
Exhibits 43: Chart on Pilates mats - Year-over-year growth 2025-2030 (%)
Exhibits 44: Data Table on Pilates mats - Year-over-year growth 2025-2030 (%)
Exhibits 45: Chart on Pilates rings - Market size and forecast 2025-2030 ($ million)
Exhibits 46: Data Table on Pilates rings - Market size and forecast 2025-2030 ($ million)
Exhibits 47: Chart on Pilates rings - Year-over-year growth 2025-2030 (%)
Exhibits 48: Data Table on Pilates rings - Year-over-year growth 2025-2030 (%)
Exhibits 49: Chart on Pilates balls - Market size and forecast 2025-2030 ($ million)
Exhibits 50: Data Table on Pilates balls - Market size and forecast 2025-2030 ($ million)
Exhibits 51: Chart on Pilates balls - Year-over-year growth 2025-2030 (%)
Exhibits 52: Data Table on Pilates balls - Year-over-year growth 2025-2030 (%)
Exhibits 53: Chart on Others - Market size and forecast 2025-2030 ($ million)
Exhibits 54: Data Table on Others - Market size and forecast 2025-2030 ($ million)
Exhibits 55: Chart on Others - Year-over-year growth 2025-2030 (%)
Exhibits 56: Data Table on Others - Year-over-year growth 2025-2030 (%)
Exhibits 57: Market opportunity by Type ($ million)
Exhibits 58: Data Table on Market opportunity by Type ($ million)
Exhibits 59: Chart on Application - Market share 2025-2030 (%)
Exhibits 60: Data Table on Application - Market share 2025-2030 (%)
Exhibits 61: Chart on Comparison by Application
Exhibits 62: Data Table on Comparison by Application
Exhibits 63: Chart on Commercial - Market size and forecast 2025-2030 ($ million)
Exhibits 64: Data Table on Commercial - Market size and forecast 2025-2030 ($ million)
Exhibits 65: Chart on Commercial - Year-over-year growth 2025-2030 (%)
Exhibits 66: Data Table on Commercial - Year-over-year growth 2025-2030 (%)
Exhibits 67: Chart on Residential - Market size and forecast 2025-2030 ($ million)
Exhibits 68: Data Table on Residential - Market size and forecast 2025-2030 ($ million)
Exhibits 69: Chart on Residential - Year-over-year growth 2025-2030 (%)
Exhibits 70: Data Table on Residential - Year-over-year growth 2025-2030 (%)
Exhibits 71: Market opportunity by Application ($ million)
Exhibits 72: Data Table on Market opportunity by Application ($ million)
Exhibits 73: Chart on Distribution Channel - Market share 2025-2030 (%)
Exhibits 74: Data Table on Distribution Channel - Market share 2025-2030 (%)
Exhibits 75: Chart on Comparison by Distribution Channel
Exhibits 76: Data Table on Comparison by Distribution Channel
Exhibits 77: Chart on Offline - Market size and forecast 2025-2030 ($ million)
Exhibits 78: Data Table on Offline - Market size and forecast 2025-2030 ($ million)
Exhibits 79: Chart on Offline - Year-over-year growth 2025-2030 (%)
Exhibits 80: Data Table on Offline - Year-over-year growth 2025-2030 (%)
Exhibits 81: Chart on Online - Market size and forecast 2025-2030 ($ million)
Exhibits 82: Data Table on Online - Market size and forecast 2025-2030 ($ million)
Exhibits 83: Chart on Online - Year-over-year growth 2025-2030 (%)
Exhibits 84: Data Table on Online - Year-over-year growth 2025-2030 (%)
Exhibits 85: Market opportunity by Distribution Channel ($ million)
Exhibits 86: Data Table on Market opportunity by Distribution Channel ($ million)
Exhibits 87: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibits 88: Impact of drivers and challenges in 2025 and 2030
Exhibits 89: Overview on criticality of inputs and factors of differentiation
Exhibits 90: Overview on factors of disruption
Exhibits 91: Impact of key risks on business
Exhibits 92: Companies covered
Exhibits 93: Company ranking index
Exhibits 94: Matrix on companies position and classification
Exhibits 95: Balanced Body Inc. - Overview
Exhibits 96: Balanced Body Inc. - Product / Service
Exhibits 97: Balanced Body Inc. - Key offerings
Exhibits 98: SWOT
Exhibits 99: Gaia Inc. - Overview
Exhibits 100: Gaia Inc. - Product / Service
Exhibits 101: Gaia Inc. - Key offerings
Exhibits 102: SWOT
Exhibits 103: Gratz Pilates - Overview
Exhibits 104: Gratz Pilates - Product / Service
Exhibits 105: Gratz Pilates - Key offerings
Exhibits 106: SWOT
Exhibits 107: Intopilates Co. Ltd. - Overview
Exhibits 108: Intopilates Co. Ltd. - Product / Service
Exhibits 109: Intopilates Co. Ltd. - Key offerings
Exhibits 110: SWOT
Exhibits 111: Okutama Pilates - Overview
Exhibits 112: Okutama Pilates - Product / Service
Exhibits 113: Okutama Pilates - Key offerings
Exhibits 114: SWOT
Exhibits 115: Mad Dogg Athletics Inc. - Overview
Exhibits 116: Mad Dogg Athletics Inc. - Product / Service
Exhibits 117: Mad Dogg Athletics Inc. - Key offerings
Exhibits 118: SWOT
Exhibits 119: ProBody Pilates - Overview
Exhibits 120: ProBody Pilates - Product / Service
Exhibits 121: ProBody Pilates - Key offerings
Exhibits 122: SWOT
Exhibits 123: SALT and HONEY - Overview
Exhibits 124: SALT and HONEY - Product / Service
Exhibits 125: SALT and HONEY - Key offerings
Exhibits 126: SWOT
Exhibits 127: Stamina Products Inc. - Overview
Exhibits 128: Stamina Products Inc. - Product / Service
Exhibits 129: Stamina Products Inc. - Key offerings
Exhibits 130: SWOT
Exhibits 131: Inclusions checklist
Exhibits 132: Exclusions checklist
Exhibits 133: Currency conversion rates for US$
Exhibits 134: Research methodology
Exhibits 135: Information sources
Exhibits 136: Data validation
Exhibits 137: Validation techniques employed for market sizing
Exhibits 138: Data synthesis
Exhibits 139: 360 degree market analysis

Executive Summary

The following companies are recognized as the key players in the global pilates equipment market in japan: Balanced Body Inc., Gaia Inc., Gratz Pilates, Intopilates Co. Ltd., Okutama Pilates, Mad Dogg Athletics Inc., ProBody Pilates, SALT and HONEY, Stamina Products Inc..

Commenting on the report, an analyst from the research team said: "The latest trend gaining momentum in the market is growth in adoption of clinical pilates."

According to the report, one of the major drivers for this market is the growth in geriatric population.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Balanced Body Inc.
  • Gaia Inc.
  • Gratz Pilates
  • Intopilates Co. Ltd.
  • Okutama Pilates
  • Mad Dogg Athletics Inc.
  • ProBody Pilates
  • SALT and HONEY
  • Stamina Products Inc.