Global Microwave Oven Market Outlook, 2028

Within the larger consumer electronics and kitchen appliance market, the global microwave oven industry is a vibrant and ever-changing sector. Microwave ovens have grown common place in homes worldwide, altering the way consumer cook and reheat food. These multipurpose kitchen appliances use microwave frequency electromagnetic radiation to swiftly and efficiently heat and prepare a wide variety of foods. The convenience and time-saving capabilities of microwave ovens are important driving factors in the worldwide microwave oven market's growth. Microwave ovens are an easy and convenient way to heat leftovers, defrost frozen items, and even prepare full meals in a matter of minutes. This convenience element has made microwave ovens a global kitchen fixture, catering to the hectic and fast-paced lifestyle of modern consumers. Furthermore, technical improvements have resulted in the creation of microwave ovens with a diverse set of functions and capabilities. Consumers have a wealth of alternatives to meet their individual cooking needs, ranging from basic countertop devices to advanced built-in microwave ovens with convection and grill functions. Environmental sustainability and energy efficiency have also been important issues in the design and manufacture of microwave ovens in recent years. To reduce power usage and carbon footprint, manufacturers are progressively implementing energy-saving features and materials into their goods. Furthermore, the adoption of environmentally friendly packaging and manufacturing techniques is increasing, aligning the microwave oven business with worldwide trends.

According to the research report Global Microwave Oven Market Outlook, 2028, the Global market was valued at USD 10.86 Billion in 2022, and is anticipated to reach at more than USD 14 Billion by 2028 with the grow of 4.92%. The global microwave oven market is extremely competitive, with both established brands and new entrants competing for market share. The companies are investing in research and development in order to bring new features and designs while also meeting evolving safety and quality standards. Furthermore, the market's expansion is being propelled by the growing popularity of microwaveable convenience meals as well as the proliferation of fast-food chains and restaurants, all of which rely significantly on microwave ovens for food preparation. Sensor cooking, perhaps one of the most significant advancements in microwave oven technology, has revolutionized. This feature employs built-in sensors to detect the moisture and humidity levels within the microwave, allowing it to adjust the cooking time and power accordingly. As a result, it eliminates the need for manual guesswork and the risk of overcooking or undercooking food. Sensor cooking ensures consistently well-cooked meals, making microwave ovens more user-friendly and reliable. Inverter technology, another key innovation, addresses the long-standing issue of uneven heating in traditional microwaves. Unlike conventional microwaves that use a simple on/off mechanism, inverter technology provides precise and continuous control of the microwave's power output. It results in more evenly cooked dishes, from defrosting delicate items to reheating leftovers, contributing to better food quality and overall user satisfaction. Also the integration of smart connectivity features into microwave ovens has added a new dimension to their utility. With the advent of IoT (Internet of Things) technology, users control and monitor their microwave ovens remotely through smartphones or other smart devices. This allows for greater flexibility and convenience, as users can start, pause, adjust, or monitor their microwave cooking from anywhere, enhancing multitasking capabilities in the kitchen and aligning with the modern lifestyle of interconnected devices.

The global microwave oven market exhibits a clear regional dominance, with North America emerging as a prominent leader, followed by Europe, Asia Pacific, South America, and the Middle East & Africa. Within North America, the United States stands out as a key player, commanding a substantial market share with revenues exceeding 2 billion USD. This is largely attributable to the widespread adoption of microwave ovens in American households, driven by the convenience they offer in fast-paced lifestyles. In Europe, Germany and the United Kingdom also share significant market influence. These countries have a strong consumer base that values innovation and high-quality kitchen appliances, and as a result, they contribute significantly to the overall market revenue. The European market is characterized by a demand for technologically advanced microwave ovens with features such as sensor cooking and smart connectivity. Meanwhile, in the Middle East, Saudi Arabia emerges as a market leader with a CAGR of more than 5%. This rapid growth can be attributed to several factors, including an expanding population, increasing disposable income, and a growing appreciation for modern kitchen appliances. Microwave ovens, being convenient and time-saving, are becoming an integral part of Middle Eastern kitchens.

The market is segmented based on the Product Type of microwave ovens, into Convection, Grill, and Solo. In the realm of microwave ovens, the market landscape is indeed dominated by convection microwave ovens, which generally occupy the highest market share compared to their solo and grill counterparts. Convection microwaves offer a versatile combination of microwave, convection cooking, and often even grill capabilities, making them a popular choice for consumers looking for multifunctional kitchen appliances. This versatility enables users to not only heat and defrost food quickly, like solo microwaves, but also bake, roast, and brown dishes with convection and grill functions, thus providing a wider range of cooking possibilities. While convection microwave ovens hold the highest market share, grill microwave ovens maintain a significant presence in the market. Grill microwaves are particularly sought after by consumers who enjoy the unique texture and flavor that grilling imparts to food. These microwave ovens feature a grilling element that can be used for browning and crisping, making them a popular choice for preparing dishes like kebabs, toast, and gratins. The reason behind the strong market position of grill microwaves is their ability to offer some of the benefits of traditional grilling methods in a compact and convenient appliance. They strike a balance between the simplicity of solo microwaves and the versatility of convection microwaves, appealing to a specific segment of consumers who prioritize the grill function in their cooking routines.

The two most common structural kinds in the microwave oven industry are built-in and counter-top microwaves. Counter-top microwaves have cemented their supremacy. This appeal stems from their ease of use and accessibility. They are easily installed on kitchen countertops or other flat surfaces, removing the need for complicated installation. Because they don't require any permanent adjustments to kitchen cupboards or walls, they're an appealing alternative for both renters and homeowners. In addition, Counter-Top microwaves are available in a variety of sizes and power levels to meet a variety of cooking demands. Consumers have a wealth of options to accommodate their unique needs, ranging from compact versions appropriate for smaller kitchens to bigger, high-capacity units for families. The versatility of Counter-Top microwaves extends to their cooking capabilities, as they often come equipped with a wide array of cooking presets and features, making them suitable for reheating, defrosting, cooking, and more. The key advantage of Counter-Top microwaves is their cost-effectiveness. They tend to be more budget-friendly than their Built-In counterparts, which involve additional installation expenses. However not all microwave sizes and designs can be put in a cabinet or wall. Few manufacturers offer microwaves that are standardized to fit the width of most ranges and the depth of most cabinets. Because of the low capacity limits and the fact that it is permanently fixed in the cabinets, replacement becomes extremely difficult. Furthermore, finding an adequate replacement that is the same shape and size as the prior model is challenging.

The two basic segments of the microwave oven industry are commercial and households, each having its own set of characteristics and drivers, where the households dominate the market in 2022. Microwave ovens play an important role in the food service and hospitality industries, considerably improving the operational efficiency of restaurants, cafes, hotels, and other catering companies. Microwave ovens are essential in these situations for quickly heating and reheating dishes, ensuring quick service while maintaining food quality. Commercial-grade microwave ovens are built to withstand intensive use, with greater capacities and increased durability to suit the demands of high-volume cooking situations. Microwave ovens have become an essential feature of modern kitchens, revolutionizing the way individuals and families cook meals. The domestic market is distinguished by a vast selection of microwave oven models that appeal to a wide range of cooking preferences and kitchen sizes. Microwaves are vital tools in many families for defrosting frozen foods, warming leftovers, and fast cooking handy, ready-to-eat meals. Microwave ovens save time and energy, making them especially appealing to busy families and individuals with hectic schedules. Furthermore, as microwave technology has advanced unique functions such as convection and grill modes have been introduced, transforming domestic microwave ovens into multipurpose kitchen machines capable of baking, grilling, and roasting.

Customers prefer to buy microwave ovens from offline distribution channels such as appliance merchants and kitchen appliance showrooms. This choice is heavily affected by the need to physically view and engage with the goods prior to making a purchasing decision. Customers frequently value the ability to see, touch, and even operate the microwave oven in person, which can give them confidence in their purchase and assurance of its quality. Furthermore, physical channels provide immediate gratification because customers may take the product home with them or have it delivered quickly. The dynamics of the microwave oven market have changed dramatically in recent years, owing largely to the rapid rise of online shopping channels. Online marketplaces and e-commerce platforms have become increasingly popular among consumers looking to purchase microwave ovens. This shift is driven by several factors, including convenience, a wide variety of choices, and attractive offers and discounts available online. Customers browse through a vast array of microwave oven models, read reviews from other buyers, and compare prices and features without leaving the comfort of their homes. The emergence of online-exclusive deals and promotions, coupled with the convenience of doorstep delivery, has significantly boosted the appeal of online microwave oven shopping. Many online retailers also offer hassle-free return and exchange policies, further enhancing the online shopping experience. Looking ahead, the internet market for microwave ovens is likely to grow at a rapid pace in the future years. As more consumers become tech-savvy and acclimated to online shopping, online merchants' ease and competitive pricing will continue to garner a larger part of the market. Manufacturers and retailers are also utilizing online platforms to promote new microwave oven models and capitalize on the growing consumer base, making the internet channel an important component of their distribution strategy.

Start-ups

• In September 2020Electrolux Group has relaunched its Continental brand of home appliances in the Brazilian market, introducing a new generation of products and a brand campaign that encourages equality in the home. With new price ranges introduced, the portfolio has 27 products including stoves, cooktops, built-in ovens, refrigerators, microwaves and ducted and ductless range hoods and will be available at retailers nationwide.
• Samsung released new kitchen appliances under the Baker Series microwaves in March 2021. Microwaves in the new series have steaming, grilling, and frying capabilities, as well as convection capabilities.
• The Midea microwave oven MM720C-PM0E00 2AT has recently received the first Green Leaf Certification from Intertek for one of its globally best-selling microwave oven products, as being in accordance with the ISO 14067:2018 standard, which specifies principles and guidelines for the quantification and reporting of the carbon footprint of a product (CFP). This is the first Green Leaf Certification Intertek provided for a microwave oven.

Companies Covered in the Report

Robert Bosch GmbH, Panasonic Holdings Corporation, Koninklijke Philips N.V, Whirlpool Corporation, Electrolux AB, LG Corporation, Miele & Cie. KG, Haier Group Corporation, Arçelik A.Ş, Samsung Electronics, Sub-Zero Group, Inc., Gorenje, Havells India Limited, Smeg Group S.p.A, Breville Group Ltd, Groupe SEB, Bajaj Electricals Ltd, Hamilton Beach Brands Holding Company, Spectrum Brands Holdings, Inc., Crompton Greaves Consumer Electricals Limited.

Considered in this report

• Geography: Global
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• Global Microwave Oven market Outlook with its value and forecast along with its segments
• Country-wise Microwave Oven market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Region & Countries covered in the report:

• North America (United States, Canada, Mexico)
• Europe (Germany, United Kingdom, France, Spain, Italy, Russia)
• Asia-Pacific (China, Japan, India, Australia, South Korea)
• South America (Brazil, Argentina, Colombia)
• Middle-East & Africa (UAE, Saudi Arabia, South Africa

By Type:

• Convection
• Grill
• Solo

By end user:

• Household
• Commercial

By structure:

• Built-in
• Counter top

By Distribution:

• Offline
• Online

The approach of the report:

This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the Microwave Oven industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.