Craft Soda Market - Global Forecast 2025-2032

The craft soda market is evolving rapidly, driven by shifts in consumer preferences, regulatory pressures, and innovation across product development and supply chains. This report delivers actionable insights for senior leaders looking to capitalize on market momentum and anticipate emerging challenges.

Market Snapshot: Craft Soda Market Size and Growth

The Craft Soda Market grew from USD 834.71 million in 2024 to USD 879.37 million in 2025, with ongoing expansion anticipated at a CAGR of 5.60%, reaching USD 1.29 billion by 2032. This upward trajectory is underpinned by a move toward premium, natural beverages and the increasing prioritization of authenticity, wellness, and sustainable packaging within the beverage sector.

Scope & Segmentation of the Craft Soda Market

This report provides a comprehensive analysis across all core segmentations and operational drivers, highlighting opportunities for sustainable growth and innovation. Segmentation includes:

• Flavor Profiles: Fruity (berry, citrus), herbal, spicy-infused
• Packaging Types: Bottles, cans
• Distribution Channels: Offline retail (convenience stores, specialty stores, supermarkets/hypermarkets), online retail
• Regions: Americas (North America: United States, Canada, Mexico; Latin America: Brazil, Argentina, Chile, Colombia, Peru); Europe, Middle East & Africa (Europe: United Kingdom, Germany, France, Russia, Italy, Spain, Netherlands, Sweden, Poland, Switzerland; Middle East: United Arab Emirates, Saudi Arabia, Qatar, Turkey, Israel; Africa: South Africa, Nigeria, Egypt, Kenya); Asia-Pacific (China, India, Japan, Australia, South Korea, Indonesia, Thailand, Malaysia, Singapore, Taiwan)
• Leading Companies: Alameda Soda Co., Appalachian Brewing Company, Batch Craft Soda, Boylan Bottling Co., DRY Soda, Inc., Jones Soda Co., Keurig Dr Pepper Inc., LTS Brewing Company, Moonglade Brews, Navajo Fizz Craft Soda Company, Neato Burrito, New Creation Soda Works, Northern Soda Company, Orca Beverage, Inc., Organic soda pops, PepsiCo, Inc, Reed's Inc., Rocky Mountain Soda Co., Root and Revelry Craft Soda, Sipp Eco Beverage Co, Inc., Southside Bottling Works, Inc., The Coca-Cola Company, Tuxen Brewing, Wild Bill's Craft Beverage Co., Zevia PBC

The report also reviews developments in technology use such as flavor extraction, small-batch production, and consumer engagement platforms—crucial for product differentiation and operational agility.

Key Takeaways for Decision-Makers

• Consumer demand is shifting from mass-produced formulations to premium products leveraging authentic ingredients, supporting both health goals and ethical values.
• Strategic innovation in flavor development—especially around botanical and adaptogenic formulations—is enabling market players to capture evolving preferences.
• Premium positioning is reinforced by advances in sustainable packaging, including recycled materials and refillable solutions, directly influencing purchase decisions.
• Digital engagement and direct-to-consumer models are critical for building brand loyalty, enhancing personalized marketing, and enabling agile response to market changes.
• Collaborations between beverage artisans and local foodservice or retail partners are creating new distribution opportunities and supporting experiential consumption journeys.
• Effective segmentation, from flavor to channel differentiation, supports targeted go-to-market strategies aligned with distinct consumer groups and regional nuances.

Tariff Impact: Navigating Trade Policy Shifts

Tariffs implemented in 2025 have elevated costs for key ingredients and packaging materials, increasing complexity along supply chains. Many producers are responding by strengthening local sourcing, renegotiating supplier terms, and recalibrating inventory management to limit production disruptions. Pricing strategies now emphasize maintaining competitiveness through operational efficiencies and, in some cases, premiumization. Supplier diversification and collaborative procurement are becoming essential risk-mitigation measures in the changing trade environment.

Research Methodology & Data Sources

This report draws on in-depth primary research through interviews with manufacturers, suppliers, distributors, and retailers, supplemented by a structured consumer survey covering usage patterns and preferences. Secondary sources include trade publications, customs data, and industry association reports, ensuring each finding is thoroughly validated and contextually grounded.

Why This Report Matters

• Equips senior leaders to identify actionable growth opportunities, navigate supply chain risks, and respond to changing consumer trends.
• Offers a multidimensional view into segment-specific and regional dynamics to support strategic investment and market entry decisions.
• Provides transparency on best practices for sustainability, innovation, and competitive differentiation within the craft soda sector.

Conclusion

The craft soda market is defined by innovation, adaptability, and a consumer-centric approach. Companies prioritizing product excellence, operational flexibility, and targeted channel strategies are best placed to build sustainable competitive advantage.