Argentina Two-Wheeler Market by Region, Competition, Forecast & Opportunities, 2020-2030F

The Argentina Two-Wheeler Market was valued at USD 2.13 Billion in 2024, and is projected to reach USD 2.57 Billion by 2030, rising at a CAGR of 3.20%. The Argentina two-wheeler market is experiencing notable growth, driven by several key factors. Rising disposable income among consumers has allowed for increased spending on personal vehicles, including motorcycles and scooters. As urbanization accelerates in major cities, the demand for affordable, fuel-efficient transportation solutions has risen. Two-wheelers, especially motorcycles, provide a practical and cost-effective option for navigating congested urban roads, offering quick mobility and lower fuel consumption compared to cars. Moreover, government initiatives to promote sustainable transportation solutions have created an environment conducive to the growth of the two-wheeler segment.

Market Drivers

Increasing Urbanization

As more people flock to cities in search of better economic opportunities and lifestyles, urbanization is a significant driver of the two-wheeler market. In densely populated areas, public transportation often struggles to meet the increasing demand. Two-wheelers, particularly motorcycles and scooters, offer an effective solution to the mobility challenges faced in these urban environments. They provide affordable, flexible, and time-efficient transportation options. This shift toward cities encourages consumers to seek more economical and space-efficient vehicles, with two-wheelers offering a practical solution for overcoming traffic congestion and limited parking availability.

Additionally, as urban environments become increasingly congested, two-wheelers offer a way to bypass traffic jams and reduce commute times, further increasing their appeal to city dwellers. With many people living in smaller, more compact spaces, two-wheelers also require less parking space, making them a more viable option for those in urban settings. The overall growth of cities creates a ripe market for cost-effective, space-saving transportation options like motorcycles and scooters. Their ability to easily navigate through narrow streets and crowded areas continues to make them a top choice for urban commuters.

Key Market Challenges

High Initial Purchase Cost of Electric Two-Wheelers

While the adoption of electric two-wheelers is on the rise, the higher initial purchase cost remains a significant barrier to entry. Electric motorcycles and scooters generally come with a premium price tag compared to their gasoline-powered counterparts, making them less accessible to consumers with limited budgets. The affordability of electric vehicles needs to improve through manufacturing innovations or government-backed subsidies to make them more viable for a broader market, particularly in emerging economies where the cost factor is a crucial decision-making element. As the technology for electric vehicles continues to advance, the cost of components such as batteries may decrease, potentially bringing down the overall price. However, at present, the upfront cost of electric two-wheelers still remains a significant obstacle for a wide segment of consumers.

Key Market Trends

Shift Toward Electric Two-Wheelers

A prominent trend in the two-wheeler market is the rapid growth of electric motorcycles and scooters. As concerns about pollution and the environmental impact of traditional vehicles rise, consumers and governments are increasingly turning to electric mobility solutions. Technological advancements in battery life, coupled with favorable government incentives, have made electric two-wheelers more accessible and practical. The trend is expected to continue as both manufacturers and consumers seek more sustainable alternatives to gasoline-powered vehicles. This shift is revolutionizing the market, with manufacturers focusing heavily on electric vehicle innovation.

Moreover, the development of more efficient charging infrastructure is expected to support this trend, making electric two-wheelers more viable for widespread use. As consumer awareness of the environmental impact of transportation increases, the demand for electric two-wheelers will likely continue to rise. The market for electric motorcycles and scooters is expanding globally, with consumers seeking cleaner, more affordable mobility options that reduce their carbon footprint. For instance, Although still a small segment, electric two-wheeler sales in Argentina rose by 66.1% in early 2025, surpassing 1,000 units and indicating growing consumer interest.

Key Market Players

• Motomel S.A.
• Honda Motor de Argentina S.A.
• Yamaha Motor Argentina S.A.
• Zanella Hnos. S.A.
• Bajaj Auto Argentina S.A.
• Suzuki Motor De Argentina S.A.
• Guerrero S.A.
• Corven Motors Argentina S.A.
• Gilera Motors Argentina SA
• Kawasaki Heavy Industries Ltd

Report Scope:

In this report, the Argentina Two-Wheeler Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Argentina Two-Wheeler Market, By Vehicle Type:

• Scooter/Moped
• Motorcycle

Argentina Two-Wheeler Market, By Propulsion Type:

• ICE
• Electric

Argentina Two-Wheeler Market, By Region:

• Cuyo
• Northwest
• Pampas
• Patagonia
• Rest of Argentina

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Argentina Two-Wheeler Market.

Available Customizations:

With the given market data, the publisher offers customizations according to the company’s specific needs. The following customization options are available for the report.

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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