Vietnam Feminine Hygiene Market Opportunities, Trends, Growth Analysis and Forecast to 2027

Summary

This Country Profile report on the feminine hygiene sector in Vietnam provides insights on high growth markets to target, category level distribution data, and companies market shares.

The Vietnamese feminine hygiene sector was led by the sanitary pads category in value and volume terms both in 2022. Furthermore, the tampons category is forecast to register fastest value and volume growth during 2022-27. Health & beauty stores was the leading distribution channel in the sector. Unicharm Corporation, Kimberly-Clark Corporation, and Procter & Gamble are the top three companies in the Vietnamese feminine hygiene sector in 2022.

What else is contained?

• Sector data: Overall sector value and volume data with growth analysis for 2017-27
• Category coverage: Value and volume growth analysis of five categories: internal cleansers & sprays, pantiliners & shields, sanitary pads, tampons, and women`s disposable razors & blades with inputs on individual segment share within each category and the change in their market share forecast for 2022-27
• Leading players: Market share of companies (in value terms) in 2022
• Distribution data: Provides analysis on the leading distribution channels, both at a sector and category level in 2022. The consumer sector reports cover the following 11 distribution channels: cash & carries and warehouse clubs, convenience stores, department stores, “dollar stores”, variety stores & general merchandise retailers, e-retailers, hypermarkets & supermarkets, food & drinks specialists, and other general retailers.

Scope

• Per capita consumption of feminine hygiene in Vietnam was higher than both the global level and the regional level.
• Health & beauty stores was the largest distribution channel in the Vietnamese feminine hygiene sector.
• Unicharm Corporation, Kimberly-Clark Corporation, and Procter & Gamble are the top three companies in the Vietnamese feminine hygiene sector in 2022.
• Sanitary pads was the largest category with value sales of VND7.7 trillion ($332.6 million) in 2022.
• The tampons category is forecast to register the fastest volume growth during 2022-27, followed by women`s disposable razors & blades and sanitary pads.

Reasons to Buy

• Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
• Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
• Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning
• Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
• Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.