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Romania Beer and Cider Analysis by Category and Segment, Company and Brand, Price, Distribution, Packaging and Consumer Insights

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    Report

  • 91 Pages
  • August 2023
  • Region: Romania
  • GlobalData
  • ID: 5894312

Summary

Beer and Cider Market Insights report provides detailed data and textual analysis of the beer and cider sector and the report contains introduction, category and segment insights, company and brand insights, distribution insights, packaging insights, consumer insights, recommendations and appendix sections.

Key insights and drivers behind the Beer and Cider market performance

Scope

  • Low purchasing power and the desire of many consumers to reduce their alcohol consumption negatively impacted sales of beer & cider products in 2022.​
  • The lifting of COVID-19 restrictions on tourist arrivals, public mobility, and the operations of HoReCa outlets stimulated the Romanian economy in 2022, leading to lower unemployment and higher on-premise consumption.​

Reasons to Buy

  • Gain an in-depth understanding of the dynamics and structure of the Romanian beer and cider industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning.
  • Evaluate the current emerging trends and future growth opportunities in the Romanian beer and cider market to support your brand development and marketing initiatives.
  • Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability.
  • Analyze domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage.
  • Interrogate the unique granularity of our data to Analyze the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company.

Table of Contents

  • Introduction
  • Industry Snapshot
  • Sector Snapshot
  • Category and Segment Insight
  • Flavor Dynamics
  • Brand & Private Lable Dynamics
  • Price Segment Dynamics
  • Alcoholic-Strength Segment Dynamics
  • Company & Brand Insight
  • Top Beer & Cider Brands

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Ursus Breweries​
  • Heineken Romania​
  • Bergenbier​
  • United Romanian Breweries Bereprod
  • Romaqua
  • European Food
  • Albrau