FAST (Free Ad-Supported Television) is a category of streaming television services that are available to consumers without a paid subscription and are funded solely by advertising. FAST services typically host large libraries of content and are accessible across multiple devices. The content is presented as linear deterministic programming rather than on-demand, with ads appearing before, during, or after videos. In addition, FAST channels have device-specific apps or websites that are compatible with devices, including smart TVs, smartphones, tablets, and streaming devices such as Roku, Amazon Fire TV, or Chromecast. These platforms have user-firendly interface that allows users to browse available content, create search options, and customize their view.
One of the key drivers of the FAST (Free Ad-Supported TV) channels market is cost advantage and variety of content. Furthermore, platform expansion and accessibility have significantly contributed to the growth of the FAST (Free Ad-Supported TV) channels market. FAST channels' reach has grown by making their services available on a variety of devices and platforms. They are accessible via smart TVs, streaming devices, gaming consoles, and mobile devices, giving viewers convenient and flexible access to their favorite entertainment contents. In addition, growing advertising opportunities drive the FAST (Free Ad-Supported TV) channels market growth. Advertisers are recognizing the potential of streaming platforms as an effective way to reach their target audiences. FAST channels offer an attractive advertising opportunity by providing access to a large and engaged user base. Advertisers can leverage user data and advanced targeting capabilities to deliver relevant ads and measure their effectiveness. However, limited content offerings, monetizing challenges, and limited bandwidth and infrastructure challenges are some of the factors that hamper the FAST (Free Ad-Supported TV) channels market growth. On the contrary, increasing number of connected TV devices and increasing demand for portable content is expected to provide lucrative growth opportunities for FAST (Free Ad-Supported TV) channels market in the coming years. Streaming services are becoming increasingly popular among consumers as a convenient and flexible way to access TV shows, movies, and other favorite digital entertainment. FAST channels meet this demand through streaming free ad-supported services, attracting a large user base.
The FAST (Free Ad-Supported TV) channels market is segmented into type, content type, distribution platform, and region. By type, the market is differentiated into linear channels and video on demand. Depending on content type, it is fragmented into movies, music and entertainment, news, sports, and others. The distribution platform segment is divided into mobile and desktop applications and web-based channels. Region wise, the FAST (Free Ad-Supported TV) channels market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
The key players operating in the FAST (Free Ad-Supported TV) channels market include Roku, Inc., Pluto TV, Tubi TV, Crackle, Xumo, Inc., Sling TV, Vudu, Plex, Peacock TV LLC, and Amazon.com, Inc. These players have adopted various strategies to increase their market penetration and strengthen their position in the FAST (Free Ad-Supported TV) channels industry.
One of the key drivers of the FAST (Free Ad-Supported TV) channels market is cost advantage and variety of content. Furthermore, platform expansion and accessibility have significantly contributed to the growth of the FAST (Free Ad-Supported TV) channels market. FAST channels' reach has grown by making their services available on a variety of devices and platforms. They are accessible via smart TVs, streaming devices, gaming consoles, and mobile devices, giving viewers convenient and flexible access to their favorite entertainment contents. In addition, growing advertising opportunities drive the FAST (Free Ad-Supported TV) channels market growth. Advertisers are recognizing the potential of streaming platforms as an effective way to reach their target audiences. FAST channels offer an attractive advertising opportunity by providing access to a large and engaged user base. Advertisers can leverage user data and advanced targeting capabilities to deliver relevant ads and measure their effectiveness. However, limited content offerings, monetizing challenges, and limited bandwidth and infrastructure challenges are some of the factors that hamper the FAST (Free Ad-Supported TV) channels market growth. On the contrary, increasing number of connected TV devices and increasing demand for portable content is expected to provide lucrative growth opportunities for FAST (Free Ad-Supported TV) channels market in the coming years. Streaming services are becoming increasingly popular among consumers as a convenient and flexible way to access TV shows, movies, and other favorite digital entertainment. FAST channels meet this demand through streaming free ad-supported services, attracting a large user base.
The FAST (Free Ad-Supported TV) channels market is segmented into type, content type, distribution platform, and region. By type, the market is differentiated into linear channels and video on demand. Depending on content type, it is fragmented into movies, music and entertainment, news, sports, and others. The distribution platform segment is divided into mobile and desktop applications and web-based channels. Region wise, the FAST (Free Ad-Supported TV) channels market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
The key players operating in the FAST (Free Ad-Supported TV) channels market include Roku, Inc., Pluto TV, Tubi TV, Crackle, Xumo, Inc., Sling TV, Vudu, Plex, Peacock TV LLC, and Amazon.com, Inc. These players have adopted various strategies to increase their market penetration and strengthen their position in the FAST (Free Ad-Supported TV) channels industry.
Key Benefits for Stakeholders
- The study provides an in-depth analysis of the FAST (Free Ad-Supported TV) channels market along with current trends and future estimations to illustrate the imminent investment pockets.
- Information about key drivers, restraints, & opportunities and their impact analysis on the FAST (Free Ad-Supported TV) channels market size are provided in the report.
- The Porter’s five forces analysis illustrates the potency of buyers and suppliers operating in the industry.
- The quantitative analysis of the FAST (Free Ad-Supported TV) channels market from 2022 to 2032 is provided to determine the market potential.
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Key Market Segments
By Type
- Linear Channels
- Video on Demand
By Content Type
- Movies
- Music and Entertainment
- News
- Sports
- Others
By Distribution Platform
- Mobile and Desktop Applications
- Web-based Channels
By Region
- North America
- U.S.
- Canada
- Europe
- UK
- Germany
- France
- Italy
- Spain
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- Australia
- South Korea
- Rest of Asia-Pacific
- LAMEA
- Latin America
- Middle East
- Africa
Key Market Players
- Amazon.com, Inc.
- Crackle
- Peacock TV LLC
- Plex
- Pluto TV
- Roku, Inc.
- Sling TV
- Tubi TV
- Vudu
- Xumo, Inc.
Table of Contents
CHAPTER 1: INTRODUCTION
CHAPTER 2: EXECUTIVE SUMMARY
CHAPTER 3: MARKET OVERVIEW
CHAPTER 4: FAST (FREE AD-SUPPORTED TV) CHANNELS MARKET, BY TYPE
CHAPTER 5: FAST (FREE AD-SUPPORTED TV) CHANNELS MARKET, BY CONTENT TYPE
CHAPTER 6: FAST (FREE AD-SUPPORTED TV) CHANNELS MARKET, BY DISTRIBUTION PLATFORM
CHAPTER 7: FAST (FREE AD-SUPPORTED TV) CHANNELS MARKET, BY REGION
CHAPTER 8: COMPETITIVE LANDSCAPE
CHAPTER 9: COMPANY PROFILES
List of Tables
List of Figures
Executive Summary
According to this report, the FAST (free ad-supported tv) channels market was valued at $6.9 billion in 2022, and is estimated to reach $28 billion by 2032, growing at a CAGR of 15.4% from 2023 to 2032.The FAST (Free Ad-Supported TV) Channels Market is likely to experience a significant growth rate of 15.4% from 2022-2032 owing to the growing advertising opportunities and content partnership and aggregation
FAST channels are free, ad-supported streaming television services that offer linear channels with pre-programmed ad breaks between the content. These channels can be built using existing catalogs of on-demand content and are usually reorganized as content playlists or programming grids. Many popular brands operate their own channels to monetize content through ads and reach new audiences. Some of the most popular services offering FAST channels are Pluto TV, Xumo, Tubi, Peacock, The Roku Channel, IMDbTV, and Samsung TV. FAST channels extend the service of traditional linear TV channels to internet-connected devices, such as CTV. By dynamically inserting ads into the would-be ad break, FAST channels are able to offer these streaming services at no cost to the viewer, unlike a subscription model.
One of the key drivers of the FAST (Free Ad-Supported TV) channels market is cost advantage and variety of content. Furthermore, platform expansion and accessibility have significantly contributed to the growth of the FAST (Free Ad-Supported TV) channels market. FAST channels have expanded their reach by making their services available on various devices and platforms. They can be accessed through smart TVs, streaming devices, gaming consoles, and mobile devices, providing viewers with convenient and flexible options to access their favorite content. In addition, growing advertising opportunities drive the FAST (Free Ad-Supported TV) channels market growth. Advertisers are recognizing the potential of streaming platforms as an effective way to reach their target audiences. FAST channels offer an attractive advertising opportunity by providing access to a large and engaged user base. Advertisers can leverage user data and advanced targeting capabilities to deliver relevant ads and measure their effectiveness. However, limited content offerings, monetizing challenges, and limited bandwidth and infrastructure challenges are some of the factors that hamper the FAST (Free Ad-Supported TV) channels market growth. On the contrary, the increase in demand for streaming content, and the rise in connected TV devices are expected to provide lucrative growth opportunities to the FAST (Free Ad-Supported TV) channels market in the upcoming years. The demand for streaming content has been on the rise, driven by factors such as the proliferation of smartphones, improved internet connectivity, and changing viewer preferences. Consumers are increasingly adopting streaming services as a convenient and flexible way to access their favorite TV shows, movies, and other forms of digital entertainment. FAST channels cater to this demand by providing free, ad-supported streaming content, attracting a large user base.
Furthermore, advertisers are increasingly recognizing the potential of the FAST channels market. These platforms offer a targeted and engaged audience, allowing advertisers to reach specific demographics more effectively. Ad-supported streaming services provide opportunities for targeted advertising, data-driven audience segmentation, and dynamic ad insertion, which enhances the effectiveness of ad campaigns. This appeal to advertisers drives the availability of more content on FAST channels, further fueling market growth.
The market also offers growth opportunities to the key players in the market. Key players are adopting strategies to strengthen their market positions in the FAST (Free Ad-Supported TV) channels industry, including new technology adoption, product developments, mergers and acquisitions, joint ventures, alliances, and partnerships. For instance, in April 2022, Planetcast Media Services subsidiary Planetcast International and Wurl announced a partnership to enable Indian media companies to tap into the growing FAST market. The partnership enables broadcasters and other content owners to explore the launch of FAST channels in India. The pair also explored other collaborative initiatives, including supporting the launch of Indian content FAST channels internationally in markets that Wurl already supports.
The FAST (Free Ad-Supported TV) channels market is segmented into type, content type, distribution platform, and region. By type, the market is differentiated into linear channels and video on demand. Depending on content type, it is fragmented into movies, music and entertainment, news, sports, and others. The distribution platform segment is divided into mobile applications and web-based channels. Region wise, it is analyzed across North America (the U. S., and Canada), Europe (UK, Germany, France, Italy, Spain, and rest of Europe), Asia-Pacific (China, Japan, India, Australia, South Korea, and rest of Asia-Pacific), and LAMEA (Latin America, Middle East, and Africa).
The key players profiled in the study are Roku, Inc., Pluto TV, Tubi TV, Crackle, Xumo, Inc., Sling TV, Vudu, Plex, Peacock TV LLC, and Amazon. com, Inc. The players in the market have been actively engaged in the adoption of various strategies such as business expansion, product launch, collaboration, and partnership to remain competitive and gain an advantage over the competitors in the market. For instance, in March 2022, FAST Channels TV announced their newly launched platform allowing partners to leverage their 170+ channel package for free, ad-supported channels that have secured distribution in over 17 platforms. The linear-style channels and various content partners continue to work with FAST Channels TV to help support the playout, scheduler, and distribution with their suite of services.
Key Market Insights
By type, the linear channels segment was the highest revenue contributor to the market and is estimated to reach $20.97 billion by 2032, with a CAGR of 14.3%. However, the video on demand segment is estimated to be the fastest-growing segment with a CAGR of 19.8% during the forecast period.By content type, the movies segment was the highest revenue contributor to the market, and is estimated to reach $9.36 billion by 2032, with a CAGR of 14.3%. However, the sports segment is estimated to be the fastest-growing segment with a CAGR of 19.2% during the forecast period.
By distribution platform, the web-based channels segment was the highest revenue contributor to the market, and is estimated to reach $14.16 billion by 2032, with a CAGR of 13.1%. However, the mobile and desktop applications segment is estimated to be the fastest-growing segment with a CAGR of 18.5% during the forecast period.
Based on region, North America was the highest revenue contributor, accounting for $5.31 billion in 2022, and is estimated to reach $17.68 billion by 2032, with a CAGR of 13.1%. However, Asia-Pacific is estimated to be the fastest-growing region with a CAGR of 23.3% during the forecast period.
Companies Mentioned
- Amazon.com, Inc.
- Crackle
- Peacock TV LLC
- Plex
- Pluto TV
- Roku, Inc.
- Sling TV
- Tubi TV
- Vudu
- Xumo, Inc.
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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