Consumer Neuroscience

Table of Contents

1. Introduction 2. An Overview of the Brain 3. Neuroscience Methods: Understanding Application 4. Neuroscience: A Lifespan Perspective 5. Visual Neuroscience 6. Memory and Learning 7. Multi-Sensory Neuromarketing 8. Attention, Awareness, and Consciousness 9. Understanding Emotions 10. Decision-Making 11. Neuromarketing Case Studies

Authors

Cathrine Jansson-Boyd Department of Psychology, Anglia Ruskin University, UK. Cathrine has written two books (with more in production), conducted research for large organizations including Cambridgeshire County Council and Unilever, published many articles and given numerous talks on consumer psychology-based topics. Currently she is teaching consumer and social psychology but has previously taught other areas including environmental psychology, cognitive psychology and occupational psychology. Cathrine has also held academically related positions at the London Metropolitan University, Birkbeck and London School of Economics. Peter Bright Department of Psychology, Anglia Ruskin University and Principal Investigator, Cambridge Neuroscience, UK. Peter Bright is a neuropsychologist, Professor of Psychology and Director of the Centre for Mind and Behavior. He also has affiliations with the Vision and Eye Research Institute at ARU, the Cambridge Neuroscience initiative at the University of Cambridge and the Multilanguage and Cognition (MULTAC) lab at UCL. Peter joined Anglia Ruskin in 2005, having completed post-doctoral positions at the Centre for Speech, Language and the Brain at the University of Cambridge (2001-2005), and the Neuropsychiatry and Memory Disorders Clinic at King's College London (1998-2001). He received his doctorate from the University of Cambridge in 1999.